Virgin Pulse
Director, GTM Product Marketing
Virgin Pulse, Providence, Rhode Island, us, 02912
Overview
Now is the time to join us!
We're Personify Health. We're the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we're shaping a healthier, more engaged future.
Responsibilities
Who are you?
The Go-To-Market Manager is responsible for leading the strategic development and execution of go-to-market (GTM) strategies, combining GTM strategy with deep program management expertise to ensure successful product launches, drive market penetration, and achieve business growth.
In this role you will wear many hats, but your knowledge will be essential in the following:Lead the planning and execution of company-wide go-to-market plans for all products; develop and refine the overall go-to-market strategyManage and coordinate cross-functional teams to ensure successful launches of all productsConduct market analysis and research to identify new trends, opportunities, and insights to drive our go-to-market strategyDrive product marketing initiatives including messaging, positioning, and content developmentPartner with product teams to ensure successful launches of new products and featuresSet the strategic direction by identifying appropriate actions for upcoming product launches and market opportunitiesIncorporate product-led and sales-led motions into the GTM strategyManage multiple concurrent streams, launches, and releases to ensure timely executionIndependently facilitate vertical and cross-functional change management to drive business outcomes and solve complex challengesUtilize experience in selecting, implementing, integrating, and optimizing tools/platforms to enhance GTM effectiveness and efficiencyYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Qualifications
What you bring to the Personify Health team:
In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:
Bachelor's degree in Business, Marketing, or related field7-10 years of experience in GTM, product marketing, and program managementProven track record of successfully running GTM programs and driving product launchesStrong project management skills with the ability to manage multiple streams and launches simultaneouslyExceptional problem-solving and conflict resolution skills to address complex challengesAbility to lead and influence cross-functional teams effectivelyExcellent communication and collaboration skills to drive business outcomes
No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $120,000 to $135,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 10% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
#WeAreHiring #PersonifyHealth
Now is the time to join us!
We're Personify Health. We're the first and only personalized health platform company to bring health, wellbeing, and navigation solutions together. Helping businesses optimize investments in their members while empowering people to meaningfully engage with their health. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we're shaping a healthier, more engaged future.
Responsibilities
Who are you?
The Go-To-Market Manager is responsible for leading the strategic development and execution of go-to-market (GTM) strategies, combining GTM strategy with deep program management expertise to ensure successful product launches, drive market penetration, and achieve business growth.
In this role you will wear many hats, but your knowledge will be essential in the following:Lead the planning and execution of company-wide go-to-market plans for all products; develop and refine the overall go-to-market strategyManage and coordinate cross-functional teams to ensure successful launches of all productsConduct market analysis and research to identify new trends, opportunities, and insights to drive our go-to-market strategyDrive product marketing initiatives including messaging, positioning, and content developmentPartner with product teams to ensure successful launches of new products and featuresSet the strategic direction by identifying appropriate actions for upcoming product launches and market opportunitiesIncorporate product-led and sales-led motions into the GTM strategyManage multiple concurrent streams, launches, and releases to ensure timely executionIndependently facilitate vertical and cross-functional change management to drive business outcomes and solve complex challengesUtilize experience in selecting, implementing, integrating, and optimizing tools/platforms to enhance GTM effectiveness and efficiencyYou'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Qualifications
What you bring to the Personify Health team:
In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including:
Bachelor's degree in Business, Marketing, or related field7-10 years of experience in GTM, product marketing, and program managementProven track record of successfully running GTM programs and driving product launchesStrong project management skills with the ability to manage multiple streams and launches simultaneouslyExceptional problem-solving and conflict resolution skills to address complex challengesAbility to lead and influence cross-functional teams effectivelyExcellent communication and collaboration skills to drive business outcomes
No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!
Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.
In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $120,000 to $135,000. Note that salary may vary based on location, skills, and experience. This position is eligible for 10% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.
We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.
#WeAreHiring #PersonifyHealth