Worthington Enterprises Ltd
Product Marketing Specialist
Worthington Enterprises Ltd, Columbus, Ohio, United States, 43224
Job Description
The Commercial Activation Specialist is the navigator of our brands' voyage, collaborating closely with Brand Managers and Sales to plot strategies that steer us toward success across diverse markets. Dive into data to uncover key insights and craft compelling selling stories that captivate customers. Execute retail store walks to optimize product assortments and merchandising solutions. This role is a vital link between customers and our Brand Team, driving sales enablement, continual improvement, and innovation.
Key Position Results (Examples: Accurate financial reporting, Timely issue resolution, etc.)
Customer loyalty and expertiseSupport sales goal achievementFacilitate the commercialization of assigned brandsEffective internal & external communicationsTimely project executionKey Duties & Responsibilities % of Time Spent Performing Task
Collaborate closely with Brand Managers to develop expertise in assigned brands. Leverage customer centric philosophy to connect brand to customer needs, resulting in a commercialization strategy. Activate brand within various markets.25
Leverage POS data, sales data, market data and consumer insights to identify opportunities within the business and develop selling stories20
Develop content for category line reviews and other customer presentations- creating compelling stories that connect the customer to the brand15
Drive new item launch execution through commercial planning, team training, and developing sales enablement tools10
Perform retail store walks to monitor competitive landscape, store product assortments, in-store experience and develop off shelf merchandising solutions10
Create Channel and/or Customer specific collateral/tools to enable sales team to effectively pitch to customers5
Identify and execute channel/retailer specific marketing and promotional events.5
Travel to see customers as needed for customer meetings and industry shows5
Monitors and adapts to changing market dynamics. Provide consistent communication of customer feedback, needs, challenges, and opportunities back to Brand Team to drive continuous improvement and potential innovation.5
Other duties as assignedMust Total 100% 100 Critical Skills, Knowledge and Abilities
Analyzing data and turning into actionable insightsStrategy development and executionCustomer-centric focus, with an ability to build relationships and understand their goals, challenges and needsAbility to translate consumer insights into retailer needsStrong interpersonal and communication skills (both verbal and written)Strong organizational & time management skillsSelf motivator with a relentless pursuit to achieve desired outcomesStrong process and detail-oriented skill setAdaptability to changing business needsThrives in a collaborative, team environmentDemonstrates an inquisitive mindset, always looking for opportunitiesEducation / Training Required
Bachelor's Degree from four-year College or University (preferred)3+ years of experience in Sales or Customer Service (preferred)Proficient with Microsoft Suite (Excel, PowerPoint, Word, Outlook)Participation in various WI training coursesTravel - less than 15%
Worthington Industries: Position Roles and Responsibilities (Cont.)Position Discretion, Authority and Independent Judgment 1) Describe the decisions and independent judgments made by incumbents in this position.The Sales Activation Specialist must be able to imbed themselves as a key customer support asset. Consequently, effective communication skills and situational judgment abilities are a must for this individual, as they may be representing Worthington at our key retail accounts as needed.
2) Describe the decisions made by incumbents in this position that are based on defined processes or parameters (i.e., pricing matrix). Please attach copies of any applicable decision templates or procedures.The Sales Activation Specialist works under the supervision of the Sr. Sales Activation Manager, but directly with Brand Managers, National Account Managers (NAM) and key retail accounts. The Sales Activation Specialist is expected to work closely through the NAMs to provide solutions to the key retail accounts for on-going daily challenges.
3) Describe how the discretionary decisions and independent judgments affect operating income or other matters of significance.
The Sales Activation Specialist works closely to verify our products are placed and positioned on the shelf for maximum consumer exposure. In most cases, we become the Category Captain of a particular shelf space. As a result, failure to work closely with the key customer contacts and drive execution will lead to poor product performance and financial loss for Worthington and the key retail account.
4) Describe the recommendations made by the incumbents in this position. Who reviews the recommendations and what are the general outcomes of those recommendations?
The Sales Activation Specialist makes various recommendations on specific strategic and tactical situations. These critical opinions are reviewed by the SBU Director, NRAM and eventually the customer if needed. Certain recommendations are incorporated into strategic or tactical plans that drive our businesses.
5) Describe whether the current independent discretion, decision making and authority will become more or less prevalent in the future (i.e., expected centralization/decentralization).
With time and trust, the customer and Worthington expects the Sales Activation Specialist to make independent decisions. A trusted, self empowered Sales Activation Specialist creates a strategic asset for WE and the Customer.
6) If the position possesses supervisory responsibility, describe the incumbent's level of authority to hire, fire, discipline and evaluate performance (i.e., authority to act or strongly recommend such actions).
Not pertinent to this position.
About Us
Worthington Enterprises (NYSE: WOR) is a designer and manufacturer of market-leading brands that help enable people to live safer, healthier and more expressive lives. Worthington Enterprises operates with three segments: Building Products, Consumer Products and Sustainable Energy Solutions. Worthington's emphasis on innovation and transformation extends to building products including water systems, heating and cooling solutions, architectural and acoustical grid ceilings and metal framing and accessories, and consumer products in tools, outdoor living and celebrations categories sold under brand names Coleman®, Bernzomatic®, Balloon Time®, Level5 Tools®, Mag Torch®, Well-X-Trol®, General®, Garden-Weasel®, Pactool International®, HALO and Hawkeye™. Worthington Enterprises also serves the growing global hydrogen ecosystem through on-board fueling systems and gas containment solutions.
Founded in 1955 as Worthington Industries, Worthington Enterprises follows a people-first Philosophy with earning money for its shareholders as its first corporate goal. Headquartered in Columbus, Ohio, Worthington Enterprises employs approximately 5,000 people throughout North America and Europe.
The Commercial Activation Specialist is the navigator of our brands' voyage, collaborating closely with Brand Managers and Sales to plot strategies that steer us toward success across diverse markets. Dive into data to uncover key insights and craft compelling selling stories that captivate customers. Execute retail store walks to optimize product assortments and merchandising solutions. This role is a vital link between customers and our Brand Team, driving sales enablement, continual improvement, and innovation.
Key Position Results (Examples: Accurate financial reporting, Timely issue resolution, etc.)
Customer loyalty and expertiseSupport sales goal achievementFacilitate the commercialization of assigned brandsEffective internal & external communicationsTimely project executionKey Duties & Responsibilities % of Time Spent Performing Task
Collaborate closely with Brand Managers to develop expertise in assigned brands. Leverage customer centric philosophy to connect brand to customer needs, resulting in a commercialization strategy. Activate brand within various markets.25
Leverage POS data, sales data, market data and consumer insights to identify opportunities within the business and develop selling stories20
Develop content for category line reviews and other customer presentations- creating compelling stories that connect the customer to the brand15
Drive new item launch execution through commercial planning, team training, and developing sales enablement tools10
Perform retail store walks to monitor competitive landscape, store product assortments, in-store experience and develop off shelf merchandising solutions10
Create Channel and/or Customer specific collateral/tools to enable sales team to effectively pitch to customers5
Identify and execute channel/retailer specific marketing and promotional events.5
Travel to see customers as needed for customer meetings and industry shows5
Monitors and adapts to changing market dynamics. Provide consistent communication of customer feedback, needs, challenges, and opportunities back to Brand Team to drive continuous improvement and potential innovation.5
Other duties as assignedMust Total 100% 100 Critical Skills, Knowledge and Abilities
Analyzing data and turning into actionable insightsStrategy development and executionCustomer-centric focus, with an ability to build relationships and understand their goals, challenges and needsAbility to translate consumer insights into retailer needsStrong interpersonal and communication skills (both verbal and written)Strong organizational & time management skillsSelf motivator with a relentless pursuit to achieve desired outcomesStrong process and detail-oriented skill setAdaptability to changing business needsThrives in a collaborative, team environmentDemonstrates an inquisitive mindset, always looking for opportunitiesEducation / Training Required
Bachelor's Degree from four-year College or University (preferred)3+ years of experience in Sales or Customer Service (preferred)Proficient with Microsoft Suite (Excel, PowerPoint, Word, Outlook)Participation in various WI training coursesTravel - less than 15%
Worthington Industries: Position Roles and Responsibilities (Cont.)Position Discretion, Authority and Independent Judgment 1) Describe the decisions and independent judgments made by incumbents in this position.The Sales Activation Specialist must be able to imbed themselves as a key customer support asset. Consequently, effective communication skills and situational judgment abilities are a must for this individual, as they may be representing Worthington at our key retail accounts as needed.
2) Describe the decisions made by incumbents in this position that are based on defined processes or parameters (i.e., pricing matrix). Please attach copies of any applicable decision templates or procedures.The Sales Activation Specialist works under the supervision of the Sr. Sales Activation Manager, but directly with Brand Managers, National Account Managers (NAM) and key retail accounts. The Sales Activation Specialist is expected to work closely through the NAMs to provide solutions to the key retail accounts for on-going daily challenges.
3) Describe how the discretionary decisions and independent judgments affect operating income or other matters of significance.
The Sales Activation Specialist works closely to verify our products are placed and positioned on the shelf for maximum consumer exposure. In most cases, we become the Category Captain of a particular shelf space. As a result, failure to work closely with the key customer contacts and drive execution will lead to poor product performance and financial loss for Worthington and the key retail account.
4) Describe the recommendations made by the incumbents in this position. Who reviews the recommendations and what are the general outcomes of those recommendations?
The Sales Activation Specialist makes various recommendations on specific strategic and tactical situations. These critical opinions are reviewed by the SBU Director, NRAM and eventually the customer if needed. Certain recommendations are incorporated into strategic or tactical plans that drive our businesses.
5) Describe whether the current independent discretion, decision making and authority will become more or less prevalent in the future (i.e., expected centralization/decentralization).
With time and trust, the customer and Worthington expects the Sales Activation Specialist to make independent decisions. A trusted, self empowered Sales Activation Specialist creates a strategic asset for WE and the Customer.
6) If the position possesses supervisory responsibility, describe the incumbent's level of authority to hire, fire, discipline and evaluate performance (i.e., authority to act or strongly recommend such actions).
Not pertinent to this position.
About Us
Worthington Enterprises (NYSE: WOR) is a designer and manufacturer of market-leading brands that help enable people to live safer, healthier and more expressive lives. Worthington Enterprises operates with three segments: Building Products, Consumer Products and Sustainable Energy Solutions. Worthington's emphasis on innovation and transformation extends to building products including water systems, heating and cooling solutions, architectural and acoustical grid ceilings and metal framing and accessories, and consumer products in tools, outdoor living and celebrations categories sold under brand names Coleman®, Bernzomatic®, Balloon Time®, Level5 Tools®, Mag Torch®, Well-X-Trol®, General®, Garden-Weasel®, Pactool International®, HALO and Hawkeye™. Worthington Enterprises also serves the growing global hydrogen ecosystem through on-board fueling systems and gas containment solutions.
Founded in 1955 as Worthington Industries, Worthington Enterprises follows a people-first Philosophy with earning money for its shareholders as its first corporate goal. Headquartered in Columbus, Ohio, Worthington Enterprises employs approximately 5,000 people throughout North America and Europe.