Florence
Director of Corporate & Community Marketing
Florence, Atlanta, Georgia, United States, 30383
What We Do:
Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
We are happy to share that we have recently earned spots on the following lists:Built In Atlanta Best Midsize Remote Companies to Work For 2023Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the "New Ideas Award"Inc Best Places to Work 2022Best & Brightest 2022 AtlantaBest & Brightest 2022 USAWhat You will Bring to The Team:
The Director of Corporate and Community Marketing will be responsible for leading and executing Florence Healthcare's customer and industry events, community programs, public relations, analyst relations, and partnership marketing activities. This role requires a strategic thinker with a passion for building and nurturing communities, driving thought leadership, and enhancing our corporate presence.
You Will:
Customer and Industry Events:
Own and manage Florence's customer and industry events, including the annual Research Revolution Summits.Ensure seamless execution of owned events, delivering exceptional experiences that drive engagement and brand loyalty.
Community Programs:
Develop and manage Florence's community programs to foster customer and non-customand target personas effectively.
Public Relations:
Develop and execute comprehensive public relations strategies to enhance Florence's brand reputation and visibility.Build and maintain strong relationships with media outlets, journalists, and industry influencers.
Analyst Relations:
Lead analyst relations efforts to ensure Florence is well-represented and recognized in industry reports and analyses.Develop and maintain relationships with key industry analysts.
P
artnership Marketing:
Collaborate with partners to develop and execute co-marketing activities that drive mutual growth and brand awareness.Foster strong relationships with key partners to leverage joint marketing opportunities.
Company Positioning and Messaging:
Partner with the SVP of Marketing to develop and refine company positioning and messaging. Ensure consistent and compelling messaging across all marketing channels and initiatives.Manage the Site Enablement League, a group of 100+ senior life science executives, in conjunction with our Chief Clinical Trial Officer (Chair of the Group), and manage our Executive Advisory Board, composed of senior executive customers.Create and implement new community programming to engage the community
An Ideal Candidate Has:
7+ years of related work experience including marketing/community engagementProven experience in Community Program LeadershipExperience managing innovative experiential eventsSaaS industry experience preferredBachelor's DegreeWhat's in it for you?
Do well.
We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.Do good.
We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.Make the leap.
Join our high-output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
We are happy to share that we have recently earned spots on the following lists:Built In Atlanta Best Midsize Remote Companies to Work For 2023Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the "New Ideas Award"Inc Best Places to Work 2022Best & Brightest 2022 AtlantaBest & Brightest 2022 USAWhat You will Bring to The Team:
The Director of Corporate and Community Marketing will be responsible for leading and executing Florence Healthcare's customer and industry events, community programs, public relations, analyst relations, and partnership marketing activities. This role requires a strategic thinker with a passion for building and nurturing communities, driving thought leadership, and enhancing our corporate presence.
You Will:
Customer and Industry Events:
Own and manage Florence's customer and industry events, including the annual Research Revolution Summits.Ensure seamless execution of owned events, delivering exceptional experiences that drive engagement and brand loyalty.
Community Programs:
Develop and manage Florence's community programs to foster customer and non-customand target personas effectively.
Public Relations:
Develop and execute comprehensive public relations strategies to enhance Florence's brand reputation and visibility.Build and maintain strong relationships with media outlets, journalists, and industry influencers.
Analyst Relations:
Lead analyst relations efforts to ensure Florence is well-represented and recognized in industry reports and analyses.Develop and maintain relationships with key industry analysts.
P
artnership Marketing:
Collaborate with partners to develop and execute co-marketing activities that drive mutual growth and brand awareness.Foster strong relationships with key partners to leverage joint marketing opportunities.
Company Positioning and Messaging:
Partner with the SVP of Marketing to develop and refine company positioning and messaging. Ensure consistent and compelling messaging across all marketing channels and initiatives.Manage the Site Enablement League, a group of 100+ senior life science executives, in conjunction with our Chief Clinical Trial Officer (Chair of the Group), and manage our Executive Advisory Board, composed of senior executive customers.Create and implement new community programming to engage the community
An Ideal Candidate Has:
7+ years of related work experience including marketing/community engagementProven experience in Community Program LeadershipExperience managing innovative experiential eventsSaaS industry experience preferredBachelor's DegreeWhat's in it for you?
Do well.
We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.Do good.
We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.Make the leap.
Join our high-output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.