Crain
Marketing Coordinator
Crain, Michigan Center, Michigan, United States, 49254
Description
Crain Communications is seeking a budding marketer to enable a robust calendar of marketing promotions across the Global Polymer Group, a portfolio of industry leading B2B media brands including Plastics News, Rubber News and Tire Business.
The
Marketing Coordinator
will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars/livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the Global Polymer Group Marketing Manager, the
Marketing Coordinator
will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities:Drive cross functional coordination to ensure successful execution of campaigns and be responsible for associated reporting.Create, manage and maintain campaign plans in Smartsheet.Develop clear creative briefs for the design team that enable them to effectively create/update campaign assets.Manage the development and review of creative assets, accordingly.Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web).Track and report on key data points to managers and stakeholders.Optimize marketing plans for webinars and livestreams leveraging performance-based insights to drive improvements, in coordination with Marketing Manager.Collaborate with the Marketing Manager to support registration and revenue growth across campaigns.Develop and maintain organizational tools to support marketing campaigns, including updating calendars with detailed information, managing audience segmentation lists, and ensuring a centralized, streamlined view of all campaign elements for easy access by the marketing manager and senior manager.Required Qualifications & Skills:
Bachelor's degree, preferably in marketing, business, communications, or related field.0-2 years of relevant marketing experience in an assistant coordinator or project management position.Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.Working knowledge of marketing technologies and platforms used to execute and measure campaigns.Excellent professional writing skills with an emphasis on marketing copy.Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.Expert project management skills with a strong attention to detail.Deadline driven with ability to complete tasks and deliver quickly.Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.Self-motivated and results oriented.Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
Prior experience in media or publishing industries.Experience using project management software.Experience using ticketing software.Experience writing email content and subject lines.Experience in email testing and optimization.This position is exempt under the Fair Labor Standards Act and is eligible for overtime pay.
Pay Transparency Disclosure:
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will consider a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval.
Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Crain Communications is seeking a budding marketer to enable a robust calendar of marketing promotions across the Global Polymer Group, a portfolio of industry leading B2B media brands including Plastics News, Rubber News and Tire Business.
The
Marketing Coordinator
will play an important role, sitting at the center of a cross-functional ecosystem, holding responsibility for the implementation of integrated marketing campaigns that support events, award programs, webinars/livestreams, custom content, and products.
The ideal candidate must be intrinsically collaborative and able to thrive in a fast-paced environment. Sitting within the Crain Corporate Marketing team and reporting to the Global Polymer Group Marketing Manager, the
Marketing Coordinator
will partner with internal teams, including Events, Sales, Editorial, Custom Content, and Creative to ensure marketing programs deliver value to our partners and customers alike.
Responsibilities:Drive cross functional coordination to ensure successful execution of campaigns and be responsible for associated reporting.Create, manage and maintain campaign plans in Smartsheet.Develop clear creative briefs for the design team that enable them to effectively create/update campaign assets.Manage the development and review of creative assets, accordingly.Ensure consistency across creative and messaging by collaborating with team members from various departments, including events, sales and editorial.Collaborate with operations colleagues to arrange the effective trafficking of marketing assets via appropriate channels (email, print, digital, web).Track and report on key data points to managers and stakeholders.Optimize marketing plans for webinars and livestreams leveraging performance-based insights to drive improvements, in coordination with Marketing Manager.Collaborate with the Marketing Manager to support registration and revenue growth across campaigns.Develop and maintain organizational tools to support marketing campaigns, including updating calendars with detailed information, managing audience segmentation lists, and ensuring a centralized, streamlined view of all campaign elements for easy access by the marketing manager and senior manager.Required Qualifications & Skills:
Bachelor's degree, preferably in marketing, business, communications, or related field.0-2 years of relevant marketing experience in an assistant coordinator or project management position.Working knowledge and understanding of integrated marketing including channel, creative, operations and brand.Working knowledge of marketing technologies and platforms used to execute and measure campaigns.Excellent professional writing skills with an emphasis on marketing copy.Strong analytical skills with the ability to recognize and recommend where campaign improvements could be made.Expert project management skills with a strong attention to detail.Deadline driven with ability to complete tasks and deliver quickly.Ability to multi-task and adapt to a fast-paced environment with multiple priorities, executing in the short term while developing long-term strategies.Self-motivated and results oriented.Ability to effectively manage across multiple stakeholders in a matrixed organization.
Preferences
Prior experience in media or publishing industries.Experience using project management software.Experience using ticketing software.Experience writing email content and subject lines.Experience in email testing and optimization.This position is exempt under the Fair Labor Standards Act and is eligible for overtime pay.
Pay Transparency Disclosure:
The estimated base salary range for this position is $50,000 to $60,000.
The final salary offering will consider a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today's business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.
Environmental Demands
Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval.
Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.
Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs.
Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)