Pinnacle Fertility
Paid Advertising and Digital Lead Generation Marketing Manager
Pinnacle Fertility, Scottsdale, Arizona, us, 85261
Pinnacle Fertility is the nation's fastest-growing physician-centric fertility care platform, supporting more than 25 high-performing fertility clinics and comprehensive fertility service providers nationwide. Under a united mission of fulfilling dreams by building families, Pinnacle clinics offer innovative technology and processes, compassionate patient care, and comprehensive fertility treatment services, ensuring families receive a high-touch experience on their path to parenthood.
We are seeking a dynamic and assertive Paid Advertising and Digital Lead Generation Marketing Manager to join our team. This individual will be responsible for driving new patient volume through strategic paid advertising and lead generation efforts, optimizing campaign performance, and managing relationships with external agencies, clients, and vendors.
We are seeking a Paid Advertising and Digital Lead Generation Marketing Manager to join our dedicated team at Pinnacle Fertility in Scottsdale, AZ. This is a full-time onsite position.
RESPONSIBILITIES:
Develop, execute, and optimize paid advertising strategies across multiple platforms.Manage relationships with advertising agencies, ensuring deliverables align with Pinnacle’s goals and deadlines are met.Drive lead generation and conversion efforts, with a strong focus on inbound volume for our call center.Analyze performance metrics (CPL, CPA, ROI) and adjust strategies to maximize efficiency.Collaborate with national clinics to tailor marketing strategies to their specific needs.Integrate paid advertising efforts with SEO strategies, ensuring comprehensive campaign effectiveness.Utilize your technical expertise to connect source tracking from campaigns to conversions.Perform any additional tasks as needed to support the marketing and lead generation efforts.POSITION REQUIREMENTS
Minimum of 5 years of experience in paid digital advertising with a proven track record of successful campaigns.Strong sales mindset with a focus on achieving KPIs and driving conversions.Experience in back-end coding, form fills, and detailed data analysis.Prior experience working in a digital marketing agency is preferred.Proficiency in Google Analytics; Google Sales and Advertising certifications are a plus
COMPENSATION & BENEFITS
$70,000-$85,000 annually
The compensation range for this position is between $70,000 - $85,000 per year. Final compensation offers will be determined based on factors such as years of experience, skills, and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including healthcare, dental, life, and vision insurance. Other benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
DIVERSITY & INCLUSIVITY
At our company, we serve everyone, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of our patients, we also actively celebrate diversity within our organization. We are an equal-opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.
We are seeking a dynamic and assertive Paid Advertising and Digital Lead Generation Marketing Manager to join our team. This individual will be responsible for driving new patient volume through strategic paid advertising and lead generation efforts, optimizing campaign performance, and managing relationships with external agencies, clients, and vendors.
We are seeking a Paid Advertising and Digital Lead Generation Marketing Manager to join our dedicated team at Pinnacle Fertility in Scottsdale, AZ. This is a full-time onsite position.
RESPONSIBILITIES:
Develop, execute, and optimize paid advertising strategies across multiple platforms.Manage relationships with advertising agencies, ensuring deliverables align with Pinnacle’s goals and deadlines are met.Drive lead generation and conversion efforts, with a strong focus on inbound volume for our call center.Analyze performance metrics (CPL, CPA, ROI) and adjust strategies to maximize efficiency.Collaborate with national clinics to tailor marketing strategies to their specific needs.Integrate paid advertising efforts with SEO strategies, ensuring comprehensive campaign effectiveness.Utilize your technical expertise to connect source tracking from campaigns to conversions.Perform any additional tasks as needed to support the marketing and lead generation efforts.POSITION REQUIREMENTS
Minimum of 5 years of experience in paid digital advertising with a proven track record of successful campaigns.Strong sales mindset with a focus on achieving KPIs and driving conversions.Experience in back-end coding, form fills, and detailed data analysis.Prior experience working in a digital marketing agency is preferred.Proficiency in Google Analytics; Google Sales and Advertising certifications are a plus
COMPENSATION & BENEFITS
$70,000-$85,000 annually
The compensation range for this position is between $70,000 - $85,000 per year. Final compensation offers will be determined based on factors such as years of experience, skills, and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including healthcare, dental, life, and vision insurance. Other benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
DIVERSITY & INCLUSIVITY
At our company, we serve everyone, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of our patients, we also actively celebrate diversity within our organization. We are an equal-opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.