Anywhere Real Estate
Sr Manager, Franchise Marketing - US Based Remote
Anywhere Real Estate, San Antonio, Texas, United States, 78208
The CENTURY 21 Real Estate Marketing Team is looking for a Sr. Manager, Franchise Marketing. This individual will collaborate with the Brand, Growth, and Franchise Sales teams to create and implement marketing strategies aimed at attracting and nurturing potential franchise owners. The ideal candidate will strategically plan, execute, analyze, and optimize a variety of marketing channels to support our franchise sales team. These channels encompass email, web, organic and paid search, live and virtual events, social media, video/podcasts, call center, direct mail, and emerging channels. This proactive individual will ensure that our brand value proposition is effectively communicated across all channels, empowering our sales team to leverage it for successful deal closures. A key responsibility will be to create and deliver both group and individual presentations, customized to the prospects’ challenges and needs. This will ensure the comprehensive and persuasive communication of the Century 21 Real Estate network’s products and services.
Key Responsibilities:
Franchise Sales Strategy Development:
Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to support franchise sales growth. This includes leading bi-weekly marketing calls, participating in Franchise Sales meetings and collaborating directly with the Marketing and Franchise Sales leadership teams.
Franchise Sales Communications Strategy:
Develop, deliver, and maintain an overall franchise sales communications strategy. This strategy should include multiple channels such as email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
Franchise Sales Marketing Narrative Development:
Understand the C21 Marketing offering in detail and in real-time. Develop a monthly, quarterly, and annual narrative promoting this marketing offering to the franchise sales team and prospects. This narrative should also include franchise sales marketing initiatives in Hispanic and other growth markets.
Franchise Sales Marketing Ambassador:
Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present marketing offering to prospects in virtual and in-person Franchise Sales Meetings as needed.
Cross-Functional Collaboration:
Partner with product, operations, creative and growth teams to develop and deploy franchise sales marketing and sales enablement assets (email, flyers, videos, web, etc).
Qualifications:
Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
Marketing Leadership experience required and experience in Marketing at the brand/enterprise level.
Real Estate, Financial Services, or Franchise experience is preferred.
Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
Excellent copywriting and written communication skills.
Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
Working knowledge of Google Analytics or similar web analytics tools.
Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.
Ability to travel up to 25% while working remotely.
Century 21® (https://www.century21.com/)
is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/)
(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.
Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.
With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry.
We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value diversity –
respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran
Key Responsibilities:
Franchise Sales Strategy Development:
Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to support franchise sales growth. This includes leading bi-weekly marketing calls, participating in Franchise Sales meetings and collaborating directly with the Marketing and Franchise Sales leadership teams.
Franchise Sales Communications Strategy:
Develop, deliver, and maintain an overall franchise sales communications strategy. This strategy should include multiple channels such as email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
Franchise Sales Marketing Narrative Development:
Understand the C21 Marketing offering in detail and in real-time. Develop a monthly, quarterly, and annual narrative promoting this marketing offering to the franchise sales team and prospects. This narrative should also include franchise sales marketing initiatives in Hispanic and other growth markets.
Franchise Sales Marketing Ambassador:
Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present marketing offering to prospects in virtual and in-person Franchise Sales Meetings as needed.
Cross-Functional Collaboration:
Partner with product, operations, creative and growth teams to develop and deploy franchise sales marketing and sales enablement assets (email, flyers, videos, web, etc).
Qualifications:
Bachelor’s Degree in Marketing, Communications, or a related field is preferred.
4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
Marketing Leadership experience required and experience in Marketing at the brand/enterprise level.
Real Estate, Financial Services, or Franchise experience is preferred.
Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
Excellent copywriting and written communication skills.
Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
Working knowledge of Google Analytics or similar web analytics tools.
Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.
Ability to travel up to 25% while working remotely.
Century 21® (https://www.century21.com/)
is one of the world’s largest residential real estate brokerage franchisors. Century 21 has over 14,000 franchise offices and over 155,000 independent sales associates located in 86 countries and territories. Century 21 is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/)
(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.
Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.
With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry.
We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value diversity –
respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .
You’ll find our commitment to diversity reflected in our achievements:
Recognized as one of the World’s Most Ethical Companies since 2011.
Anywhere has also been designated a Great Place to Work since 2019.
Recognized by Fortune as one of America’s Most Innovative Companies.
Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
EEO Statement: EOE including disability/veteran