Armstrong McGuire
Director of Marketing & Communications - Aldersgate
Armstrong McGuire, Charlotte, North Carolina, United States, 28245
The Opportunity
Aldersgate, a non-profit Continuing Care Senior Living Community, is seeking a Director of Marketing & Communications to play a critical role in sharing the Aldersgate mission to celebrate and respect the value of each individual within an inclusive and vibrant Aldersgate community.
Reporting to the CEO, the Director of Marketing & Communications (DMC) is part of the leadership team and is responsible for telling the story of Aldersgate by directing all activities of the marketing processes. This includes planning and implementing strategies and tactics to generate new leads; reenforcing the brand; leading the implementation of the marketing plan; developing positioning recommendations, guiding market research analysis; defining brand elements and tone.
The DMC is entrusted with the following key responsibilities:
Marketing and Communications Strategy and Planning
Develop and execute marketing and advertising plans and programs, both short and long range, to ensure maximum census in all accommodations across campus.
Plan and oversee the organization’s advertising and promotion activities including print, electronic, and direct mailings.
Maintain website design, updates, events, and lead generation activities and track and report effectiveness.
Share the Aldersgate story with press, prospective residents and the community.
Assist in developing pricing strategies for the organization.
Evaluate market conditions and constantly adjust all forms of media to address census for all levels of living across all lines of business.
Assist the CEO and other leadership team members as required in coordinating internal and external messaging, communications, and reporting to staff, residents, stakeholders, and media.
Represent Aldersgate as needed at relevant functions.
Brand Management and Coordination
Work in coordination with the CEO, CFO, and the Aldersgate Leadership Team on the development and enhancement of the brand strategy for Aldersgate.
Work in conjunction with the Aldersgate Leadership Team and Sales Team to ensure a consistent and effective brand message for Aldersgate.
Collaborate with department leaders to maintain brand continuity across all business lines.
Enforce brand coherence across internal and external communications.
Operational Management and Compliance
Track all lead sources and evaluate the effectiveness of efforts to produce qualified leads.
Create and maintain the Marketing and Brand Strategy departmental budget.
Optimize organizational systems to ensure effective reporting of marketing and sales tactics and activities in partnership with Director of Sales.
Ensure the marketing policy and procedure manual are updated as needed.
Maintain current knowledge of local market trends and competitors to develop and execute effective sales and marketing strategies.
Team Leadership and Engagement
Lead the Resident Marketing & Sales Committee.
Design, promote, and implement events and opportunities to allow a safe environment for residents, team members, guests and prospective residents to present their authentic selves comfortably and confidently.
Work in collaboration with the Director of Sales, Director of Community Engagement, Life Enrichment Manager, Director of Culinary Services and other team members to ensure all events and activities enhance Aldersgate’s residential living experience.
Select and manage marketing vendor partners in accordance with organizational policies ensuring effective collaboration and coordination with organizational objectives.
Interview, hire, train, coach, and discharge employees in accordance with established company policies and guidelines.
Qualifications
Commitment to Mission and Values: Demonstrated dedication to Aldersgate’s mission and values. Demonstrating a genuine passion for enhancing the lives of seniors through compassionate care.
Experience in Marketing and Communications: Proven success in developing and executing marketing and communications strategies, preferably in a similar setting with long sales cycles. Ability to craft compelling narratives that resonate with diverse audiences and drive engagement, trust and interest in current and prospective residents.
Collaborative Ideation and Implementation: Ability to collaborate effectively and follow through to bring ideas to fruition.
Written and Oral Communication: Inspiring public speaker with excellent oral and written communication skills.
Technical Proficiency: Ability to leverage technology to enhance marketing and communication efforts. Experience working in Adobe Creative Suites and MS Office products, Canva, WordPress, ALINE and ActiveDemand is preferred.
Flexibility in Working Hours: Willingness to work non-conventional hours, including some evenings and weekends.
About Aldersgate
Aldersgate is a distinguished non-profit Continuing Care Senior Living Community (also known as a Continuing Care Retirement Community or CCRC) in Charlotte, North Carolina. It provides a full continuum of care for individuals aged 62 and older, including independent living, assisted living, memory care, skilled nursing, home care, and short-term rehabilitation services. The community is renowned for its commitment to offering high-quality residences and comprehensive services tailored to meet the evolving needs of its residents.
Aldersgate's expansive campus spans hundreds of acres, offering a variety of living options such as cottages, apartments, and villas. Each living arrangement is designed to provide comfort, independence, and a sense of community. Aldersgate also offers a wealth of amenities and services, including wellness programs, dining options, social activities, and cultural opportunities. The community prides itself on fostering an inclusive and vibrant environment, reflecting its mission to celebrate and respect the value of each individual.
The organization's rich history dates back to 1943 when it was founded to provide a peaceful and supportive environment for retired Methodist ministers and their widows. Over the years, Aldersgate has evolved to welcome residents from all backgrounds, emphasizing diversity, equity, and inclusion in its strategic planning and daily operations.
The park-like campus is one of the largest green spaces in Mecklenburg County. Voted the “Best Retirement Community in Charlotte” by The Charlotte Observer in 2019, 2020 and 2021, Aldersgate is designed for retirees who want to live vibrantly with total peace of mind about the future. Additionally, Aldersgate was recognized as a “Top Workplace” in the Charlotte Metro Area by The Charlotte Observer in 2022.
For more information about Aldersgate and its offerings, visit their website (https://aldersgateliving.org/retirement-communities/) .
Application Process
To apply, upload a cover letter specific to the opportunity, resume, references, and salary requirements to armstrongmcguire.com/jobs. Email talent@armstrongmcguire.com in case of technical problems. No phone calls please. Applications will not be accepted by email or third-party sites. Preferred application deadline August 31.
The compensation for this position is $90,000 - $105,000.
Benefits include paid time off, 401(k) match, medical and dental insurance, employee wellness clinic, Flexible Spending Account (FSA), dependent care account, long-term and short-term disability insurance, life insurance, voluntary insurance options, Employee Assistance Program (EAP), meal credit for dining venues.
Aldersgate UMRC, Inc. is an equal employment opportunity employer.
It is our policy to maintain a working environment free of discrimination, harassment, and retaliation.
This means that all employment decisions at Aldersgate are made without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, veteran status, genetic information, or any other category protected by applicable law. This commitment to equal employment opportunity applies to all aspects of employment, including, but not limited to: hiring, selection, training, assignment, promotion, compensation, benefits, transfer, performance evaluation, discipline, and discharge.
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Aldersgate, a non-profit Continuing Care Senior Living Community, is seeking a Director of Marketing & Communications to play a critical role in sharing the Aldersgate mission to celebrate and respect the value of each individual within an inclusive and vibrant Aldersgate community.
Reporting to the CEO, the Director of Marketing & Communications (DMC) is part of the leadership team and is responsible for telling the story of Aldersgate by directing all activities of the marketing processes. This includes planning and implementing strategies and tactics to generate new leads; reenforcing the brand; leading the implementation of the marketing plan; developing positioning recommendations, guiding market research analysis; defining brand elements and tone.
The DMC is entrusted with the following key responsibilities:
Marketing and Communications Strategy and Planning
Develop and execute marketing and advertising plans and programs, both short and long range, to ensure maximum census in all accommodations across campus.
Plan and oversee the organization’s advertising and promotion activities including print, electronic, and direct mailings.
Maintain website design, updates, events, and lead generation activities and track and report effectiveness.
Share the Aldersgate story with press, prospective residents and the community.
Assist in developing pricing strategies for the organization.
Evaluate market conditions and constantly adjust all forms of media to address census for all levels of living across all lines of business.
Assist the CEO and other leadership team members as required in coordinating internal and external messaging, communications, and reporting to staff, residents, stakeholders, and media.
Represent Aldersgate as needed at relevant functions.
Brand Management and Coordination
Work in coordination with the CEO, CFO, and the Aldersgate Leadership Team on the development and enhancement of the brand strategy for Aldersgate.
Work in conjunction with the Aldersgate Leadership Team and Sales Team to ensure a consistent and effective brand message for Aldersgate.
Collaborate with department leaders to maintain brand continuity across all business lines.
Enforce brand coherence across internal and external communications.
Operational Management and Compliance
Track all lead sources and evaluate the effectiveness of efforts to produce qualified leads.
Create and maintain the Marketing and Brand Strategy departmental budget.
Optimize organizational systems to ensure effective reporting of marketing and sales tactics and activities in partnership with Director of Sales.
Ensure the marketing policy and procedure manual are updated as needed.
Maintain current knowledge of local market trends and competitors to develop and execute effective sales and marketing strategies.
Team Leadership and Engagement
Lead the Resident Marketing & Sales Committee.
Design, promote, and implement events and opportunities to allow a safe environment for residents, team members, guests and prospective residents to present their authentic selves comfortably and confidently.
Work in collaboration with the Director of Sales, Director of Community Engagement, Life Enrichment Manager, Director of Culinary Services and other team members to ensure all events and activities enhance Aldersgate’s residential living experience.
Select and manage marketing vendor partners in accordance with organizational policies ensuring effective collaboration and coordination with organizational objectives.
Interview, hire, train, coach, and discharge employees in accordance with established company policies and guidelines.
Qualifications
Commitment to Mission and Values: Demonstrated dedication to Aldersgate’s mission and values. Demonstrating a genuine passion for enhancing the lives of seniors through compassionate care.
Experience in Marketing and Communications: Proven success in developing and executing marketing and communications strategies, preferably in a similar setting with long sales cycles. Ability to craft compelling narratives that resonate with diverse audiences and drive engagement, trust and interest in current and prospective residents.
Collaborative Ideation and Implementation: Ability to collaborate effectively and follow through to bring ideas to fruition.
Written and Oral Communication: Inspiring public speaker with excellent oral and written communication skills.
Technical Proficiency: Ability to leverage technology to enhance marketing and communication efforts. Experience working in Adobe Creative Suites and MS Office products, Canva, WordPress, ALINE and ActiveDemand is preferred.
Flexibility in Working Hours: Willingness to work non-conventional hours, including some evenings and weekends.
About Aldersgate
Aldersgate is a distinguished non-profit Continuing Care Senior Living Community (also known as a Continuing Care Retirement Community or CCRC) in Charlotte, North Carolina. It provides a full continuum of care for individuals aged 62 and older, including independent living, assisted living, memory care, skilled nursing, home care, and short-term rehabilitation services. The community is renowned for its commitment to offering high-quality residences and comprehensive services tailored to meet the evolving needs of its residents.
Aldersgate's expansive campus spans hundreds of acres, offering a variety of living options such as cottages, apartments, and villas. Each living arrangement is designed to provide comfort, independence, and a sense of community. Aldersgate also offers a wealth of amenities and services, including wellness programs, dining options, social activities, and cultural opportunities. The community prides itself on fostering an inclusive and vibrant environment, reflecting its mission to celebrate and respect the value of each individual.
The organization's rich history dates back to 1943 when it was founded to provide a peaceful and supportive environment for retired Methodist ministers and their widows. Over the years, Aldersgate has evolved to welcome residents from all backgrounds, emphasizing diversity, equity, and inclusion in its strategic planning and daily operations.
The park-like campus is one of the largest green spaces in Mecklenburg County. Voted the “Best Retirement Community in Charlotte” by The Charlotte Observer in 2019, 2020 and 2021, Aldersgate is designed for retirees who want to live vibrantly with total peace of mind about the future. Additionally, Aldersgate was recognized as a “Top Workplace” in the Charlotte Metro Area by The Charlotte Observer in 2022.
For more information about Aldersgate and its offerings, visit their website (https://aldersgateliving.org/retirement-communities/) .
Application Process
To apply, upload a cover letter specific to the opportunity, resume, references, and salary requirements to armstrongmcguire.com/jobs. Email talent@armstrongmcguire.com in case of technical problems. No phone calls please. Applications will not be accepted by email or third-party sites. Preferred application deadline August 31.
The compensation for this position is $90,000 - $105,000.
Benefits include paid time off, 401(k) match, medical and dental insurance, employee wellness clinic, Flexible Spending Account (FSA), dependent care account, long-term and short-term disability insurance, life insurance, voluntary insurance options, Employee Assistance Program (EAP), meal credit for dining venues.
Aldersgate UMRC, Inc. is an equal employment opportunity employer.
It is our policy to maintain a working environment free of discrimination, harassment, and retaliation.
This means that all employment decisions at Aldersgate are made without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, veteran status, genetic information, or any other category protected by applicable law. This commitment to equal employment opportunity applies to all aspects of employment, including, but not limited to: hiring, selection, training, assignment, promotion, compensation, benefits, transfer, performance evaluation, discipline, and discharge.
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