ZOLL Medical
Global Marketing Communications Manager
ZOLL Medical, Chelmsford, Massachusetts, us, 01824
Resuscitation
At ZOLL, we're passionate about improving patient outcomes and helping save lives.We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.At ZOLL, you won’t just have a job. You’ll have a career—and a purpose.Join our team. It’s a great time to be a part of ZOLL!Job TypeHybridJob SummaryZOLL is looking for an experienced Global Marketing Communications Manager to develop, manage, and execute marketing communication programs that drive the ZOLL brand and support sales and marketing initiatives in the emergency medical services (EMS) market segment. The supported product lines include, but are not limited to, monitor/defibrillators, CPR/circulation, and clinical/QA information products.The ideal candidate is an experienced, top-flight content strategist, writer, and seasoned project manager. The role requires hands-on content execution, creative management, and management of marketing communications team members. Successful candidates will have the heart of a journalist, with the ability to gather information from multiple sources and create concise, compelling content for global delivery though a variety of integrated marketing channels.While the primary focus of the position is North America, this individual is expected to liaise with key international marketing personnel.Essential Functions
Plan and execute ZOLL’s EMS marketing communication strategy employing a mix of conventional and digital tactics globally aligned with overall business objectives
Manage project flow utilizing internal and external resources
Development of product, marketing, and education collateral
Drive lead generation activities and content marketing strategies to feed sales development efforts
Manage global marketing team (currently one direct report)
Update and maintain ZOLL's EMS web presence
Organize and conduct market research activities, focus groups, and the like
Build annual global EMS marketing communication plan & manage related budget
Manage and maintain all EMS social media channels
Manage third party vendor relations to include: publishers, podcasts, and events
Required/Preferred Education and Experience
BS, or the equivalent required
Multi-channel project management required
Knowledge, Skills and Abilities
Minimum of 5 years marketing communications in a medtech-related field, agency experience a plus
Demonstrated experience with content marketing strategies, digital marketing programs, and lead nurturing
Exceptional written and communication skills
Video production experience, including scripting and production management
People management experience
Track record of delivered results in a matrixed organization or with cross-functional teams
Travel up to 20% annually
Some international travel may be required
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Standing - Occasionally
Walking - Occasionally
Sitting - Constantly
Talking - Occasionally
Hearing - Occasionally
Repetitive Motions - Frequently
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
At ZOLL, we're passionate about improving patient outcomes and helping save lives.We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.At ZOLL, you won’t just have a job. You’ll have a career—and a purpose.Join our team. It’s a great time to be a part of ZOLL!Job TypeHybridJob SummaryZOLL is looking for an experienced Global Marketing Communications Manager to develop, manage, and execute marketing communication programs that drive the ZOLL brand and support sales and marketing initiatives in the emergency medical services (EMS) market segment. The supported product lines include, but are not limited to, monitor/defibrillators, CPR/circulation, and clinical/QA information products.The ideal candidate is an experienced, top-flight content strategist, writer, and seasoned project manager. The role requires hands-on content execution, creative management, and management of marketing communications team members. Successful candidates will have the heart of a journalist, with the ability to gather information from multiple sources and create concise, compelling content for global delivery though a variety of integrated marketing channels.While the primary focus of the position is North America, this individual is expected to liaise with key international marketing personnel.Essential Functions
Plan and execute ZOLL’s EMS marketing communication strategy employing a mix of conventional and digital tactics globally aligned with overall business objectives
Manage project flow utilizing internal and external resources
Development of product, marketing, and education collateral
Drive lead generation activities and content marketing strategies to feed sales development efforts
Manage global marketing team (currently one direct report)
Update and maintain ZOLL's EMS web presence
Organize and conduct market research activities, focus groups, and the like
Build annual global EMS marketing communication plan & manage related budget
Manage and maintain all EMS social media channels
Manage third party vendor relations to include: publishers, podcasts, and events
Required/Preferred Education and Experience
BS, or the equivalent required
Multi-channel project management required
Knowledge, Skills and Abilities
Minimum of 5 years marketing communications in a medtech-related field, agency experience a plus
Demonstrated experience with content marketing strategies, digital marketing programs, and lead nurturing
Exceptional written and communication skills
Video production experience, including scripting and production management
People management experience
Track record of delivered results in a matrixed organization or with cross-functional teams
Travel up to 20% annually
Some international travel may be required
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Standing - Occasionally
Walking - Occasionally
Sitting - Constantly
Talking - Occasionally
Hearing - Occasionally
Repetitive Motions - Frequently
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.