Regions Bank
MarTech Strategy & Marketing Porfolio Manager
Regions Bank, Birmingham, Alabama, United States, 35275
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the MarTech Strategy and Marketing Portfolio Manager leads the development and implementation of marketing technology platforms and tools, as well as collaborates with Marketing Communications on marketing initiatives requiring support from Technology, Data and Analytics, and/or Digital teams. This position contributes to Regions’ efforts in attracting new customers and ensuring relevant and effective experiences, as well as data-driven decision making for overall marketing strategy.
Primary Responsibilities
Develops, defines, and delivers Regions’ marketing technology roadmap that is designed for ease of use, automation, and speed to market
Develops, drives, and implements marketing technology platforms and tools
Aligns efforts with Regions’ strategic vision of generating “always on” and personalized marketing offers
Ensures marketing technology enables seamless digital customer experiences that are personalized and relevant
Manages annual budget, recommending adjustments, when necessary, as a result of research and evolving technology needs
Collaborates with key stakeholders on marketing technology needs
Continuously monitors trends and developments in the market, as well as peers and related offerings and marketing strategies
Manages adoption and change management related to migrations from legacy platforms to new, modernized platforms with enhanced capabilities
Collaborates with Risk to ensure proper risk reviews are conducted on proposed marketing technology platforms and tools
Manages compliance with internal and external policies, guidelines, and regulations
Collaborates with Marketing Communications team to capture, summarize, score (value vs. effort), and properly direct all Marketing initiatives that require support from Technology, Data and Analytics, and/or Digital
This position is exempt from overtime requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
Eight (8) years of experience in Marketing or related field, preferably in banking and/or financial services
Five (5) years of experience in project management
Five (5) years of experience leading enterprise initiatives
Experience with Agile methodologies and best practices
Experience collaborating with cross-functional business groups
Preferences
Master of Business Administration (MBA) or Master’s in Marketing
Experience with business writing and/or request-for-proposal (RFP) writing
Formal change management and/or project management certifications
Project Management Professional (PMP) certification
Skills and Competencies
Ability to develop future-state vision for an organization and drive execution
Ability to effectively manage competing priorities in a fast-paced environment
Ability to supervise and manage a team
Advanced knowledge of industry and peer company products and services to effectively develop strategic direction
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$115,064.40 USD
Median:
$147,800.00 USD
Incentive Pay Plans:
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. (https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/welcometour/benefits.rf
Location Details
Regions Center
Location:
Birmingham, Alabama
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Job Description:
At Regions, the MarTech Strategy and Marketing Portfolio Manager leads the development and implementation of marketing technology platforms and tools, as well as collaborates with Marketing Communications on marketing initiatives requiring support from Technology, Data and Analytics, and/or Digital teams. This position contributes to Regions’ efforts in attracting new customers and ensuring relevant and effective experiences, as well as data-driven decision making for overall marketing strategy.
Primary Responsibilities
Develops, defines, and delivers Regions’ marketing technology roadmap that is designed for ease of use, automation, and speed to market
Develops, drives, and implements marketing technology platforms and tools
Aligns efforts with Regions’ strategic vision of generating “always on” and personalized marketing offers
Ensures marketing technology enables seamless digital customer experiences that are personalized and relevant
Manages annual budget, recommending adjustments, when necessary, as a result of research and evolving technology needs
Collaborates with key stakeholders on marketing technology needs
Continuously monitors trends and developments in the market, as well as peers and related offerings and marketing strategies
Manages adoption and change management related to migrations from legacy platforms to new, modernized platforms with enhanced capabilities
Collaborates with Risk to ensure proper risk reviews are conducted on proposed marketing technology platforms and tools
Manages compliance with internal and external policies, guidelines, and regulations
Collaborates with Marketing Communications team to capture, summarize, score (value vs. effort), and properly direct all Marketing initiatives that require support from Technology, Data and Analytics, and/or Digital
This position is exempt from overtime requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
This position is incentive eligible.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
Eight (8) years of experience in Marketing or related field, preferably in banking and/or financial services
Five (5) years of experience in project management
Five (5) years of experience leading enterprise initiatives
Experience with Agile methodologies and best practices
Experience collaborating with cross-functional business groups
Preferences
Master of Business Administration (MBA) or Master’s in Marketing
Experience with business writing and/or request-for-proposal (RFP) writing
Formal change management and/or project management certifications
Project Management Professional (PMP) certification
Skills and Competencies
Ability to develop future-state vision for an organization and drive execution
Ability to effectively manage competing priorities in a fast-paced environment
Ability to supervise and manage a team
Advanced knowledge of industry and peer company products and services to effectively develop strategic direction
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
Position Type
Full time
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$115,064.40 USD
Median:
$147,800.00 USD
Incentive Pay Plans:
This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.
Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. (https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/welcometour/benefits.rf
Location Details
Regions Center
Location:
Birmingham, Alabama
Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.