Confluent
Senior Product Marketing Manager, Solutions Marketing
Confluent, Juneau, Alaska, us, 99812
Confluent Senior Product Marketing Manager, Solutions Marketing
Location: Juneau, AlaskaWith Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.About the Role:As a Senior Product Marketing Manager, you will lead strategic initiatives to define our use case-centric approach to the Confluent DSP (Data Streaming Platform). In this position, you will become an expert in your domain, developing and executing integrated messaging and positioning. You will build innovative Go-To-Market (GTM) strategies to generate market awareness, drive demand, and enable sales success. You will work in close alignment with sales and demand generation to drive cross-functional alignment and execution.What You Will Do:Partner with cross-functional teams to spearhead go-to-market strategy for Confluent use cases.Develop and constantly refine a Confluent POV for IT and Engineering leaders.Create targeted high-quality content to highlight benefits of Confluent solutions, including presentations, solution briefs, case studies, white papers, videos, blogs, sales tools, and webcasts.Work closely with marketing stakeholders (content, demand generation, customer marketing) to permeate product messaging across web and other customer-facing communication vehicles.Support funnel growth activities with thought leadership content such as editorials, blogs, white papers, press releases, SEO campaigns, and industry and partner events.Analyze customer and market requirements and trends, in addition to field requirements, and deliver high-impact sales tools, enablement, and training.Interact with customers to gain insights and help perfect your own strategy.What You Will Bring:5+ years of product or solutions marketing experience in the B2B enterprise software or data infrastructure space.Experience with data infrastructure or B2B enterprise tech.Creative thinker who can develop innovative GTM strategies and use case content.Strong self-starter and project management abilities, capable of managing multiple initiatives/projects simultaneously and meeting deadlines in a fast-paced, dynamic, hyper-growth environment.Experience marketing and/or selling to technical audiences including developers.Able to navigate ambiguity where needed.Exceptional at connecting technical concepts with customer values, crafting compelling ‘outside in’ messages to build external assets and internal results.Team player who can lead cross-functional teams and projects and thrives on team wins.A love for storytelling in a simple, thoughtful, and visual manner!MBA and Computer Science/Engineering/Technical undergrad degree preferred.Monitor and report on key performance metrics to track the success of marketing efforts and make data-driven recommendations for optimization.What Gives You an Edge:Understanding of open source technologies and subscription business models.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $147,060- $172,800, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits.
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Location: Juneau, AlaskaWith Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.About the Role:As a Senior Product Marketing Manager, you will lead strategic initiatives to define our use case-centric approach to the Confluent DSP (Data Streaming Platform). In this position, you will become an expert in your domain, developing and executing integrated messaging and positioning. You will build innovative Go-To-Market (GTM) strategies to generate market awareness, drive demand, and enable sales success. You will work in close alignment with sales and demand generation to drive cross-functional alignment and execution.What You Will Do:Partner with cross-functional teams to spearhead go-to-market strategy for Confluent use cases.Develop and constantly refine a Confluent POV for IT and Engineering leaders.Create targeted high-quality content to highlight benefits of Confluent solutions, including presentations, solution briefs, case studies, white papers, videos, blogs, sales tools, and webcasts.Work closely with marketing stakeholders (content, demand generation, customer marketing) to permeate product messaging across web and other customer-facing communication vehicles.Support funnel growth activities with thought leadership content such as editorials, blogs, white papers, press releases, SEO campaigns, and industry and partner events.Analyze customer and market requirements and trends, in addition to field requirements, and deliver high-impact sales tools, enablement, and training.Interact with customers to gain insights and help perfect your own strategy.What You Will Bring:5+ years of product or solutions marketing experience in the B2B enterprise software or data infrastructure space.Experience with data infrastructure or B2B enterprise tech.Creative thinker who can develop innovative GTM strategies and use case content.Strong self-starter and project management abilities, capable of managing multiple initiatives/projects simultaneously and meeting deadlines in a fast-paced, dynamic, hyper-growth environment.Experience marketing and/or selling to technical audiences including developers.Able to navigate ambiguity where needed.Exceptional at connecting technical concepts with customer values, crafting compelling ‘outside in’ messages to build external assets and internal results.Team player who can lead cross-functional teams and projects and thrives on team wins.A love for storytelling in a simple, thoughtful, and visual manner!MBA and Computer Science/Engineering/Technical undergrad degree preferred.Monitor and report on key performance metrics to track the success of marketing efforts and make data-driven recommendations for optimization.What Gives You an Edge:Understanding of open source technologies and subscription business models.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $147,060- $172,800, an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits.
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