Anaplan
Sr. ABM & Digital Marketing Manager- AI
Anaplan, Minneapolis, Minnesota, United States, 55400
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebratingour wins.Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!Anaplan is looking for a
Sr. ABM & Digital Marketing Manager- AI
to join the ABM-Digital team. You will be crucialin driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. Reporting to the Director of Digital and ABM, you'll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.Your ImpactMarketing Strategy and Execution:Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnershipsSpearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makersIdentify trends and insights, optimizing marketing activities based on learnings to improve performance
Cross-Functional Collaboration:Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectivesLeverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaignsPartner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
Planning and Budget Management:Manage budget planning, forecasting, accruals, and PO requisitions for designated campaignsOversee vendor selection and contracts as needed
Campaign Performance and KPIs:Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Your QualificationsBachelor's degree in Business, Marketing, or a related field7+ years of B2B demand generation experience in SaaS environmentExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementExperience managing outsourced marketing agencies for creative, video, and web / SEO supportAbility to manage multiple projects simultaneously with strong attention to detail is a mustStrong communication and presentation skillsAdept at working within a fast-paced, client-facing, ever-changing environmentCollaborative and flexible with a growth mindset that not only values what gets done but how the work gets doneAbility to get things done in matrixed environment with multiple partners at all levels
Nice to HavesExperience marketing B2B solutions or business servicesFamiliarity with Demandbase, Salesforce, and Workfront
Our Commitment to Diversity, Equity, Inclusion
and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Anaplan does not:Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email tohumanresources@anaplan.com before taking any further action in relation to the correspondence.
Sr. ABM & Digital Marketing Manager- AI
to join the ABM-Digital team. You will be crucialin driving revenue growth by creating awareness and engagement for Anaplan solutions within our target accounts. Reporting to the Director of Digital and ABM, you'll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels.Your ImpactMarketing Strategy and Execution:Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnershipsSpearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makersIdentify trends and insights, optimizing marketing activities based on learnings to improve performance
Cross-Functional Collaboration:Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectivesLeverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaignsPartner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported
Planning and Budget Management:Manage budget planning, forecasting, accruals, and PO requisitions for designated campaignsOversee vendor selection and contracts as needed
Campaign Performance and KPIs:Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics
Your QualificationsBachelor's degree in Business, Marketing, or a related field7+ years of B2B demand generation experience in SaaS environmentExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementExperience managing outsourced marketing agencies for creative, video, and web / SEO supportAbility to manage multiple projects simultaneously with strong attention to detail is a mustStrong communication and presentation skillsAdept at working within a fast-paced, client-facing, ever-changing environmentCollaborative and flexible with a growth mindset that not only values what gets done but how the work gets doneAbility to get things done in matrixed environment with multiple partners at all levels
Nice to HavesExperience marketing B2B solutions or business servicesFamiliarity with Demandbase, Salesforce, and Workfront
Our Commitment to Diversity, Equity, Inclusion
and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Anaplan does not:Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
ll emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email tohumanresources@anaplan.com before taking any further action in relation to the correspondence.