Meow Wolf
Senior Vice President, Brand Creative Services
Meow Wolf, Santa Fe, New Mexico, us, 87503
Privacy Notice for California Applicants and EmployeesApplicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Meow Wolf opens portals of possibility. Come as you are!We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration.
Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.We share a strong commitment to Belonging through our values of:Collaborative Creativity :
We believe the act of creating together amplifies possibilities.
Provocative Playfulness:
We celebrate the unexpected because it is the doorway to discovery.
Outsiders Welcome:
We are all outsiders at heart, and we create space for everyone to feel like they belong.
Authentic Compassion:
We are "kind punks" - supportive to each other and standing up for what we believe in.
Audacious Courage:
We have the courage to radically reinvent ourselves to push the boundaries of art.
If this all sounds like YOU, read on....Job Description:Job Disclosures:Location:This position is strongly preferred to be based in Santa Fe, NM but consideration will be given to remote candidates (with required travel), provided that the candidate resides in one of the following markets: Santa Fe, NM; New York, NY or Los Angeles, CA. In-person work is critical to the creative practice at Meow Wolf and invaluable to the culture of our creative teams.Compensation:The salary range for this position is $176,085 to $248,280. Compensation is based on location and experience. This position is also eligible for a bonus of up to 25% of base salary. Bonuses are not guaranteed and depend on the successful achievement of pre-determined company and individual performance goals.Deadline :The deadline for submitting applications for this position is August 31, 2024. Meow Wolf reserves the right to extend this deadline if needed.Job Summary:In collaboration with and reporting into the Chief Creative Strategy Officer, the SVP, Brand Creative Services exists to level-up the ingenuity and impact of Meow Wolf's marketing campaigns, content and experiences as our multiverse expands and our business rapidly grows, This is a new, mission-critical SVProle within the Creative Studio at one of the fastest-growing arts and entertainment companies on earth, with a rare, uniquely established brand positioning that disrupts the norms of multiple industries including media and attractions.This is an expansive, creative position that requires a multidisciplinary approach: visionary leader, brand strategist, big idea thinker, creative craftsperson and community-builder, to name a few areas where your leadership must excel. This role will oversee the multidisciplinary creative team that makes the work that drives traffic to our ticketed exhibitions and engages our fans of today. In addition, they will partner with individuals and teams across the organization to help enable more integrated, inherently marketable brand narratives and experiences to attract our fans of tomorrow. Together, you will mine the tension between the weird and wonderful, and the need to drive the business.The ideal candidate has deep and wide-ranging knowledge of marketing, brand creative, modern media and the methods by which great work gets made. They have a passion for art and storytelling matched with an unapologetic focus on marketing impact, and the ability to navigate and motivate a non-traditionalcreative culture. They are a respected, connected, creative individual known for their inspiring, optimistic leadership style, groundbreaking work and creative problem-solving skills - and they want to advance their career in the exciting unknowns of the Meow Wolf multiverse. If this sounds like you... we should talk!How you will do it:Be an undeniable force behind the one-of-a-kind Meow Wolf brand and how it shows up in culture, driving our creative strategy and execution across paid, owned and earned media platforms, including advertising, activations, social, digital and more.Develop a strong understanding of the Meow Wolf brand and be a thoughtful partner to the SVP, Brand Creative. Enroll the SVP in all relevant projects, seeking their input, insight and guidance on brand critical work.Be an earnest student of our history and how it affects its guests and fans, balanced with a visionary point of view to shape the future.Create content that drives demand for the Meow Wolf brand and visitation to our exhibitions using comms formats including: video, photography, print, social/digital, website, email, editorial, the Meow Wolf app and new media platforms (eg, gaming) - a vast majority of which is done in-house.Directly manage and train-up our internal Creative team (ie, CDs, writers and designers/art directors) as well as the Social Media team (ie, social media managers and makers). Grow this team by attracting diverse, next gen creative talent across all forms of modern communication design.Push our limits creatively, setting new standards for creative excellence and effectiveness as our company evolves and scales. In tandem, bring strategy, insights and impact into the heart of our creative conversations, further illuminating the exciting overlap of art and commerce.In collaboration with Marketing Creative Directors and informed by other Meow Wolf creative leaders, cultivate a [dare we say iconic?] brand voice, visual style and other 'signatures' of Meow Wolf's marketing to build equity and supercharge brand familiarity as the experiential category continues to explode.Be a partner to the leaders responsible for growing our Social community, support making Meow Wolf a TikTok darling, and in ways yet to be defined, innovate how we show up online for fans and intersect with pop/internet culture.Model curiosity and passion about our audience, participants and fans and what they really want from us. Use insight to empower more meaningful campaigns and marketing opportunities.As an integral part of Meow Wolf's Creative Studio, you will partner across the creative strategy and innovation teams that drive new blue-sky opportunities including new exhibition concepts, product formats and Next Gen Storytelling - to ensure our experience remains as relevant and marketable to our audience as possible. Similarly, work with Sustainment Creative Directors to push innovation within existing exhibitions.Collaborate with our VP Marketing Operations to optimize our internal creative processes as well as build a bench of world-class external partners.Occasionally, be the best client ever! When we enlist outside creative agencies, exhibit a level of intention, care and respectful creative collaboration that could only come from inside Meow Wolf.Seek out new marketing channels and business partnerships that will help grow the Meow Wolf brand and sharpen our point of view in our industries, and in unexpected corners of culture.Proactively keep up with current trends and events in marketing, media, technology, the arts and relevant creative industries, fueling your POV on our brand, customer and how we go to market - Do things that earn press coverage, win awards and get the world buzzing about us!IMPACT:
Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.INCLUSION : Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are
committed
to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.BENEFITS:The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.Medical Insurance options: PPO & HSA
Dental & Vision Insurance
401k Retirement Plan
Company Paid Life Insurance Policy & Long-Term Disability Coverage
Voluntary Short-term Disability & Critical Illness Policies
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch
Admission to Meow Wolf attractions for employees and guests
Please visit www.meowwolf.com/careers for more information.
Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.We share a strong commitment to Belonging through our values of:Collaborative Creativity :
We believe the act of creating together amplifies possibilities.
Provocative Playfulness:
We celebrate the unexpected because it is the doorway to discovery.
Outsiders Welcome:
We are all outsiders at heart, and we create space for everyone to feel like they belong.
Authentic Compassion:
We are "kind punks" - supportive to each other and standing up for what we believe in.
Audacious Courage:
We have the courage to radically reinvent ourselves to push the boundaries of art.
If this all sounds like YOU, read on....Job Description:Job Disclosures:Location:This position is strongly preferred to be based in Santa Fe, NM but consideration will be given to remote candidates (with required travel), provided that the candidate resides in one of the following markets: Santa Fe, NM; New York, NY or Los Angeles, CA. In-person work is critical to the creative practice at Meow Wolf and invaluable to the culture of our creative teams.Compensation:The salary range for this position is $176,085 to $248,280. Compensation is based on location and experience. This position is also eligible for a bonus of up to 25% of base salary. Bonuses are not guaranteed and depend on the successful achievement of pre-determined company and individual performance goals.Deadline :The deadline for submitting applications for this position is August 31, 2024. Meow Wolf reserves the right to extend this deadline if needed.Job Summary:In collaboration with and reporting into the Chief Creative Strategy Officer, the SVP, Brand Creative Services exists to level-up the ingenuity and impact of Meow Wolf's marketing campaigns, content and experiences as our multiverse expands and our business rapidly grows, This is a new, mission-critical SVProle within the Creative Studio at one of the fastest-growing arts and entertainment companies on earth, with a rare, uniquely established brand positioning that disrupts the norms of multiple industries including media and attractions.This is an expansive, creative position that requires a multidisciplinary approach: visionary leader, brand strategist, big idea thinker, creative craftsperson and community-builder, to name a few areas where your leadership must excel. This role will oversee the multidisciplinary creative team that makes the work that drives traffic to our ticketed exhibitions and engages our fans of today. In addition, they will partner with individuals and teams across the organization to help enable more integrated, inherently marketable brand narratives and experiences to attract our fans of tomorrow. Together, you will mine the tension between the weird and wonderful, and the need to drive the business.The ideal candidate has deep and wide-ranging knowledge of marketing, brand creative, modern media and the methods by which great work gets made. They have a passion for art and storytelling matched with an unapologetic focus on marketing impact, and the ability to navigate and motivate a non-traditionalcreative culture. They are a respected, connected, creative individual known for their inspiring, optimistic leadership style, groundbreaking work and creative problem-solving skills - and they want to advance their career in the exciting unknowns of the Meow Wolf multiverse. If this sounds like you... we should talk!How you will do it:Be an undeniable force behind the one-of-a-kind Meow Wolf brand and how it shows up in culture, driving our creative strategy and execution across paid, owned and earned media platforms, including advertising, activations, social, digital and more.Develop a strong understanding of the Meow Wolf brand and be a thoughtful partner to the SVP, Brand Creative. Enroll the SVP in all relevant projects, seeking their input, insight and guidance on brand critical work.Be an earnest student of our history and how it affects its guests and fans, balanced with a visionary point of view to shape the future.Create content that drives demand for the Meow Wolf brand and visitation to our exhibitions using comms formats including: video, photography, print, social/digital, website, email, editorial, the Meow Wolf app and new media platforms (eg, gaming) - a vast majority of which is done in-house.Directly manage and train-up our internal Creative team (ie, CDs, writers and designers/art directors) as well as the Social Media team (ie, social media managers and makers). Grow this team by attracting diverse, next gen creative talent across all forms of modern communication design.Push our limits creatively, setting new standards for creative excellence and effectiveness as our company evolves and scales. In tandem, bring strategy, insights and impact into the heart of our creative conversations, further illuminating the exciting overlap of art and commerce.In collaboration with Marketing Creative Directors and informed by other Meow Wolf creative leaders, cultivate a [dare we say iconic?] brand voice, visual style and other 'signatures' of Meow Wolf's marketing to build equity and supercharge brand familiarity as the experiential category continues to explode.Be a partner to the leaders responsible for growing our Social community, support making Meow Wolf a TikTok darling, and in ways yet to be defined, innovate how we show up online for fans and intersect with pop/internet culture.Model curiosity and passion about our audience, participants and fans and what they really want from us. Use insight to empower more meaningful campaigns and marketing opportunities.As an integral part of Meow Wolf's Creative Studio, you will partner across the creative strategy and innovation teams that drive new blue-sky opportunities including new exhibition concepts, product formats and Next Gen Storytelling - to ensure our experience remains as relevant and marketable to our audience as possible. Similarly, work with Sustainment Creative Directors to push innovation within existing exhibitions.Collaborate with our VP Marketing Operations to optimize our internal creative processes as well as build a bench of world-class external partners.Occasionally, be the best client ever! When we enlist outside creative agencies, exhibit a level of intention, care and respectful creative collaboration that could only come from inside Meow Wolf.Seek out new marketing channels and business partnerships that will help grow the Meow Wolf brand and sharpen our point of view in our industries, and in unexpected corners of culture.Proactively keep up with current trends and events in marketing, media, technology, the arts and relevant creative industries, fueling your POV on our brand, customer and how we go to market - Do things that earn press coverage, win awards and get the world buzzing about us!IMPACT:
Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.INCLUSION : Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are
committed
to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.BENEFITS:The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.Medical Insurance options: PPO & HSA
Dental & Vision Insurance
401k Retirement Plan
Company Paid Life Insurance Policy & Long-Term Disability Coverage
Voluntary Short-term Disability & Critical Illness Policies
Company Paid Employee Assistance Program
Paid Parental Leave for 12 weeks
Discount off Meow Wolf Gift Shop Merch
Admission to Meow Wolf attractions for employees and guests
Please visit www.meowwolf.com/careers for more information.