Regeneron Pharmaceuticals
Director, Omnichannel Consumer Marketing, US Dermatology
Regeneron Pharmaceuticals, Sleepy Hollow, New York, United States,
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron markets medicines for eye diseases, atopic dermatitis, asthma, CRSwNP, EoE, oncology, hypercholesterolemia, and rare inflammatory conditions. Regeneron also has product candidates in development in other areas of high unmet medical need.
The Director of Omnichannel Consumer Marketing, US Dermatology, is responsible for developing and executing comprehensive US digital marketing strategies to reach, educate, and activate consumers across the omnichannel ecosystem, including web, social, paid media, and CRM, carried out in collaboration with our dermatology alliance partner. The Director formulates and fosters innovation to provide the optimal patient experience. This role requires a strategic and creative thinker with a deep understanding of bio/pharmaceutical commercial marketing, digital marketing trends, and online consumer behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.
A Typical Day Might Look Like this:
Plan, develop, and execute branded, unbranded, and multi-cultural digital consumer marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes sponsoring materials through joint medical, regulatory, and legal review committees.
Partner with alliance media to develop efficient and effective media mix strategies.
Partner with franchise colleagues across indication teams to ensure brand consistency across applicable franchise digital materials.
Utilize data analytics, including various measurement models, to measure and optimize digital campaign performance and consumer engagement.
Manage the digital marketing budget, monitoring expenditures and ensuring efficient allocation of resources.
Lead and mentor consumer digital marketing professional, fostering a collaborative and innovative work environment.
Collaborate closely with Alliance counterpart and internal and external stakeholders, including HCP marketing, regulatory, legal, corporate communications, PR, medical, marketing research, and creative and media agencies.
Develop annual brand planning digital strategy and tactics, in collaboration with Alliance and internal and external counterparts.
Identify current and future market opportunities with a focus on digital innovation.
This Position Might Be for You if:
Scientific and business acumen.
Demonstrated leadership and experience managing direct report(s).
Strong communication and presentation skills, capable of articulating complex omnichannel strategies to stakeholders of all levels, including Senior Leaders, regardless of their technical background.
Ability to think innovatively in terms of omnichannel customer engagement.
Ability to focus on execution and manage multiple projects in a fast-paced environment.
Organizational agility and the capability to reprioritize based on external or internal changes.
Demonstrated ability to work effectively and efficiently with team members, and across departments, to ensure consistency and collaboration in strategy development and implementation of programs.
Demonstrated competency in Agency management.
Ability to manage certain budgets according to the brand plan.
To be considered you must have a bachelor’s degree is required; an MBA is a plus. 12+ years of “progressive” industry/relevant professional experience. 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/patient marketing experience, with strong understanding of digital marketing trends and innovations. Experience navigating and managing alliance partnerships is preferred. Must be willing to travel 20% of the time, including weekend travel as needed. Willingness to work in a hybrid environment with a minimum of 3 days on-site at Sleepy Hollow, NY (Westchester County).
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$176,900.00 - $294,800.00
The Director of Omnichannel Consumer Marketing, US Dermatology, is responsible for developing and executing comprehensive US digital marketing strategies to reach, educate, and activate consumers across the omnichannel ecosystem, including web, social, paid media, and CRM, carried out in collaboration with our dermatology alliance partner. The Director formulates and fosters innovation to provide the optimal patient experience. This role requires a strategic and creative thinker with a deep understanding of bio/pharmaceutical commercial marketing, digital marketing trends, and online consumer behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.
A Typical Day Might Look Like this:
Plan, develop, and execute branded, unbranded, and multi-cultural digital consumer marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes sponsoring materials through joint medical, regulatory, and legal review committees.
Partner with alliance media to develop efficient and effective media mix strategies.
Partner with franchise colleagues across indication teams to ensure brand consistency across applicable franchise digital materials.
Utilize data analytics, including various measurement models, to measure and optimize digital campaign performance and consumer engagement.
Manage the digital marketing budget, monitoring expenditures and ensuring efficient allocation of resources.
Lead and mentor consumer digital marketing professional, fostering a collaborative and innovative work environment.
Collaborate closely with Alliance counterpart and internal and external stakeholders, including HCP marketing, regulatory, legal, corporate communications, PR, medical, marketing research, and creative and media agencies.
Develop annual brand planning digital strategy and tactics, in collaboration with Alliance and internal and external counterparts.
Identify current and future market opportunities with a focus on digital innovation.
This Position Might Be for You if:
Scientific and business acumen.
Demonstrated leadership and experience managing direct report(s).
Strong communication and presentation skills, capable of articulating complex omnichannel strategies to stakeholders of all levels, including Senior Leaders, regardless of their technical background.
Ability to think innovatively in terms of omnichannel customer engagement.
Ability to focus on execution and manage multiple projects in a fast-paced environment.
Organizational agility and the capability to reprioritize based on external or internal changes.
Demonstrated ability to work effectively and efficiently with team members, and across departments, to ensure consistency and collaboration in strategy development and implementation of programs.
Demonstrated competency in Agency management.
Ability to manage certain budgets according to the brand plan.
To be considered you must have a bachelor’s degree is required; an MBA is a plus. 12+ years of “progressive” industry/relevant professional experience. 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/patient marketing experience, with strong understanding of digital marketing trends and innovations. Experience navigating and managing alliance partnerships is preferred. Must be willing to travel 20% of the time, including weekend travel as needed. Willingness to work in a hybrid environment with a minimum of 3 days on-site at Sleepy Hollow, NY (Westchester County).
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$176,900.00 - $294,800.00