Russell Tobin
Marketing Operations Audience Coordinator
Russell Tobin, New York, New York, us, 10261
What are we looking for in our Marketing Operations Audience Coordinator?
Marketing Operations Audience CoordinatorContract: Sep 2024 - Mar 2025PR: 45-55/hr (depending on YOE)Hybrid in New York, NYThe Growth Marketing team is tasked with driving new subscriber growth for CompanyStreaming globally. The team is responsible for the planning, execution and optimizationof user acquisition via paid media campaigns. The Paid Media Operations & Techteam's focus is to provide strategies, processes, and technologies that will enablethe company's performance marketing to scale globally with consistency and excellenceRESPONSIBILITIESManage and distribute first party audiences to our marketing platforms utilizing our data management toolsProject manage and provide updates on critical audience initiativesAudit and update our global audience setup and requirementsBuild processes and tracking materials for internal teams that adhere to privacy and legal guidelines across BusWork with channel teams to review audience implementation and activation across platform partnersManage request intake and prioritization of xLOB requests and initiativesUtilize holistic project management tools such as Jira, Airtable, and GoogleREQUIREMENTS2-4 years experience in Marketing Tech, Performance Marketing, AdvertisingIn-house Marketing or Agency experienceDetailed oriented with proven success in process development and executionStrong background in Marketing and Advertising Technologies including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations)Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goalsBachelor's degreeBenefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CB#LI-CK1Rate/Salary: 45-55/hr
Marketing Operations Audience CoordinatorContract: Sep 2024 - Mar 2025PR: 45-55/hr (depending on YOE)Hybrid in New York, NYThe Growth Marketing team is tasked with driving new subscriber growth for CompanyStreaming globally. The team is responsible for the planning, execution and optimizationof user acquisition via paid media campaigns. The Paid Media Operations & Techteam's focus is to provide strategies, processes, and technologies that will enablethe company's performance marketing to scale globally with consistency and excellenceRESPONSIBILITIESManage and distribute first party audiences to our marketing platforms utilizing our data management toolsProject manage and provide updates on critical audience initiativesAudit and update our global audience setup and requirementsBuild processes and tracking materials for internal teams that adhere to privacy and legal guidelines across BusWork with channel teams to review audience implementation and activation across platform partnersManage request intake and prioritization of xLOB requests and initiativesUtilize holistic project management tools such as Jira, Airtable, and GoogleREQUIREMENTS2-4 years experience in Marketing Tech, Performance Marketing, AdvertisingIn-house Marketing or Agency experienceDetailed oriented with proven success in process development and executionStrong background in Marketing and Advertising Technologies including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations)Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goalsBachelor's degreeBenefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CB#LI-CK1Rate/Salary: 45-55/hr