Diligent
Sr. Director, Product Marketing
Diligent, San Francisco, California, United States, 94199
About Us
Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. At Diligent, you are an agent of positive change, joining a team of passionate, smart, creative people who want to make the world a more sustainable and equitable place. Learn more at diligent.com.Position Overview:
Responsible for setting our global product marketing strategy, leading an exceptionally talented and fast-growing team, and linking customer needs to go-to-market strategy, product positioning and pricing across the organization. The Director, Product Marketing will be an expert in understanding our customer and market and build stories to engage current and future customers for long-term success, all while creating demand in the market and differentiating us from the competition. The Director's impact will touch all parts of the company and help fuel our growth as the market leader in this space.The Director of Product Marketing will drive the success of Diligent’s core Boards product lines in the global market. The Director owns revenue targets, acting as a business manager for their product line(s) in partnership with sales and product management. This role includes developing a deep understanding of Diligent’s customers, products, technology, the overall market, key vertical markets, and segments.Key Responsibilities:Lead a team of high-performing product marketers, supporting their development and driving core initiatives.Define and operationalize the company’s global go-to-market (GTM) strategy.Collaborate closely with stakeholders to gather impactful market insights that inform product roadmap and GTM strategies.Identify addressable market opportunities and define global market segmentation strategy.Guide the positioning of the company’s products & solutions to fuel adoption.Partner closely with Product Management to understand the product strategy and develop customer narratives.Collaborate with business operations and sales leadership to deliver company-wide enablement strategies.Lead pricing and packaging initiatives for new customer segments and products.Build a deep understanding of our customers, the market, verticals, and competition.Define segmentation, use cases, buyer personas, and value propositions.Monitor competitive activities, identifying gaps and opportunities.Required Experience/Skills:10+ years experience delivering compelling product marketing results, ideally in a high growth SaaS company.5+ years managing a team in a fast-paced marketing organization.Experience developing go-to-market plans with clear data-driven results.Demonstrated success working cross-functionally across product, sales, and training teams.Understanding of pricing for SaaS and experience leading pricing strategies.Proven ability to create go-to-market positioning and strategies.Strong teaming skills and experience to communicate effectively.What Diligent Offers You:Creativity is ingrained in our culture. We thrive in exploring how things can be done differently.We care about our people, offering a flexible work environment and comprehensive health benefits.Diversity is important to us. We foster and encourage diversity through our Employee Resource Groups.FLSA: ExemptU.S pay range: $190,000—$215,000 USD
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Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. At Diligent, you are an agent of positive change, joining a team of passionate, smart, creative people who want to make the world a more sustainable and equitable place. Learn more at diligent.com.Position Overview:
Responsible for setting our global product marketing strategy, leading an exceptionally talented and fast-growing team, and linking customer needs to go-to-market strategy, product positioning and pricing across the organization. The Director, Product Marketing will be an expert in understanding our customer and market and build stories to engage current and future customers for long-term success, all while creating demand in the market and differentiating us from the competition. The Director's impact will touch all parts of the company and help fuel our growth as the market leader in this space.The Director of Product Marketing will drive the success of Diligent’s core Boards product lines in the global market. The Director owns revenue targets, acting as a business manager for their product line(s) in partnership with sales and product management. This role includes developing a deep understanding of Diligent’s customers, products, technology, the overall market, key vertical markets, and segments.Key Responsibilities:Lead a team of high-performing product marketers, supporting their development and driving core initiatives.Define and operationalize the company’s global go-to-market (GTM) strategy.Collaborate closely with stakeholders to gather impactful market insights that inform product roadmap and GTM strategies.Identify addressable market opportunities and define global market segmentation strategy.Guide the positioning of the company’s products & solutions to fuel adoption.Partner closely with Product Management to understand the product strategy and develop customer narratives.Collaborate with business operations and sales leadership to deliver company-wide enablement strategies.Lead pricing and packaging initiatives for new customer segments and products.Build a deep understanding of our customers, the market, verticals, and competition.Define segmentation, use cases, buyer personas, and value propositions.Monitor competitive activities, identifying gaps and opportunities.Required Experience/Skills:10+ years experience delivering compelling product marketing results, ideally in a high growth SaaS company.5+ years managing a team in a fast-paced marketing organization.Experience developing go-to-market plans with clear data-driven results.Demonstrated success working cross-functionally across product, sales, and training teams.Understanding of pricing for SaaS and experience leading pricing strategies.Proven ability to create go-to-market positioning and strategies.Strong teaming skills and experience to communicate effectively.What Diligent Offers You:Creativity is ingrained in our culture. We thrive in exploring how things can be done differently.We care about our people, offering a flexible work environment and comprehensive health benefits.Diversity is important to us. We foster and encourage diversity through our Employee Resource Groups.FLSA: ExemptU.S pay range: $190,000—$215,000 USD
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