Adobe
Senior Director, Product Marketing Firefly
Adobe, San Francisco, California, United States, 94199
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityDo you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI! Our goal is to look around the corner and lay the groundwork for "Creativity For All", powered by AI/ML.Our team is passionate about supercharging creativity with Generative AI! We are looking for a strategic product marketing executive for Adobe’s Firefly category driving Generative AI “thought leadership” for Adobe, partnering across all creative categories to drive Gen AI innovation across all surfaces, and driving strategy for how we bring to market new models and new Gen AI capabilities on firefly.adobe.com. This role will be accountable for driving business results in collaboration with multiple cross-functional teams. This is a highly visible position that requires clear critical thinking and ability to implement all the way down to the nitty gritty details. The ideal candidate will be passionate about Gen AI driven creative ideation, exude ownership of the business and be able to demonstrate the ability to influence teams in Product, Marketing, GTM, Communications and more in a matrixed environment.What You’ll DoDefine and drive the overall Firefly marketing strategyPartner closely with product management on defining Firefly.adobe.com product strategy and Firefly-powered innovation cross-portfolioDrive strategic updates and discussions with senior executivesDevelop deep knowledge of the Firefly business, generative models, differentiated capabilities in terms of creative control, content quality and supported content type and be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the Gen AI space.Lead the annual planning process for the business and deliver the 3-year growth strategy and business planLead a growing team of product marketing leaders coaching them to drive impact.Define the critical metrics for measuring success across Firefly product marketing activitiesLead a cross functional team to deliver on key success factors across all aspects of the GTM StrategyDefine a clear vision for the business and GTM strategy required to win in each category. This includes:TAM, market share, competitive assessmentTarget audience definition and priorities, customer needsGrowth levers across product, GTM, geos, partnershipsPricing & PackagingMarketing strategyValue proposition and messagingDistribution strategies including partnerships and ecosystemEngagement strategyAct as a change agent, guiding teams forward in a rapidly evolving environmentWhat You Need to SucceedBe an experienced senior-level PMM and understand Creative professionals and their expectations from tools across different domains such as Photography, Imaging, Design, Layout, Typography, 3D, and Video.Experience in the creative industry is desirableIdeally a passion for the content creation space and for innovation in how creativity will be transformed by AI/MLStrong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.Self-starter and proactive leader with 15+ years of building highly effective teamsThrive and proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environmentStrong executive presence and excellent communication skillsStrategic problem solver who can identify and set short and long term strategic prioritiesA drive to constantly optimize and improve, combined with a relentless focus on customer experience“Owner-operator” working styleProven success influencing peers across product management, engineering, corporate marketing, and regional leadersAt Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.Learn more about our vision here-
https://www.adobe.com/about-adobe.htmlWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityDo you dream about how AI/ML will change the world? In this role, you’ll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI! Our goal is to look around the corner and lay the groundwork for "Creativity For All", powered by AI/ML.Our team is passionate about supercharging creativity with Generative AI! We are looking for a strategic product marketing executive for Adobe’s Firefly category driving Generative AI “thought leadership” for Adobe, partnering across all creative categories to drive Gen AI innovation across all surfaces, and driving strategy for how we bring to market new models and new Gen AI capabilities on firefly.adobe.com. This role will be accountable for driving business results in collaboration with multiple cross-functional teams. This is a highly visible position that requires clear critical thinking and ability to implement all the way down to the nitty gritty details. The ideal candidate will be passionate about Gen AI driven creative ideation, exude ownership of the business and be able to demonstrate the ability to influence teams in Product, Marketing, GTM, Communications and more in a matrixed environment.What You’ll DoDefine and drive the overall Firefly marketing strategyPartner closely with product management on defining Firefly.adobe.com product strategy and Firefly-powered innovation cross-portfolioDrive strategic updates and discussions with senior executivesDevelop deep knowledge of the Firefly business, generative models, differentiated capabilities in terms of creative control, content quality and supported content type and be the expert in market trends, customer needs, competitive landscape, and market growth drivers in the Gen AI space.Lead the annual planning process for the business and deliver the 3-year growth strategy and business planLead a growing team of product marketing leaders coaching them to drive impact.Define the critical metrics for measuring success across Firefly product marketing activitiesLead a cross functional team to deliver on key success factors across all aspects of the GTM StrategyDefine a clear vision for the business and GTM strategy required to win in each category. This includes:TAM, market share, competitive assessmentTarget audience definition and priorities, customer needsGrowth levers across product, GTM, geos, partnershipsPricing & PackagingMarketing strategyValue proposition and messagingDistribution strategies including partnerships and ecosystemEngagement strategyAct as a change agent, guiding teams forward in a rapidly evolving environmentWhat You Need to SucceedBe an experienced senior-level PMM and understand Creative professionals and their expectations from tools across different domains such as Photography, Imaging, Design, Layout, Typography, 3D, and Video.Experience in the creative industry is desirableIdeally a passion for the content creation space and for innovation in how creativity will be transformed by AI/MLStrong EQ, influencing skills, and leadership ability, ideally including experience driving consensus in matrixed organizations.Self-starter and proactive leader with 15+ years of building highly effective teamsThrive and proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environmentStrong executive presence and excellent communication skillsStrategic problem solver who can identify and set short and long term strategic prioritiesA drive to constantly optimize and improve, combined with a relentless focus on customer experience“Owner-operator” working styleProven success influencing peers across product management, engineering, corporate marketing, and regional leadersAt Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.Adobe is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.Learn more about our vision here-
https://www.adobe.com/about-adobe.htmlWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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