GoGoGrandparent
Channel Marketing / Field Marketing Growth Manager: Offline Customer Acquisition
GoGoGrandparent, San Francisco, California, United States, 94199
[Full Time] Channel Marketing / Field Marketing Growth Manager: Offline Customer Acquisition at GoGoGrandparent (United States)Channel Marketing / Field Marketing Growth Manager: Offline Customer Acquisition
GoGoGrandparent United StatesDate Posted: 24 May, 2023Work Location: San Francisco, United StatesSalary Offered: $89,995 — $140,000 yearlyJob Type: Full TimeExperience Required: 3+ yearsRemote Work: YesVacancies: 1 availableBackground:
GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on-demand APIs to the needs of people living with mobility, visual, cognitive, and dexterity impairments. Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. Our team of 196 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder’s grandmother, who still uses us today.Job Description:
We’ve had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo’s signups come from offline channels. Based on pre-pandemic experiments and existing caller behavior, we believe there is a lot of room to grow these channels. We have a ton of experiments we’d like a data-minded growth marketer to sink their teeth into. These include:Partnerships with local DMVsSetting up referral operations with tens of thousands of doctors' offices, physical therapists, hospitals, community centers, churches & moreExplore alternative “offline” marketing channels with community partners like supermarkets & pharmaciesCreate, manage and analyze targeted mailers to older adults; test the efficiency of each of these campaigns to ensure they are under our target CACCreate channel partnerships with realtors that have clients that are downsizingAdvertising in local coupon booksFiltered mailers to surviving spousesWe need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.This will be the first leader of this role and has a ton of room for growth.Job Requirements:
This is a creative role that has significant partnership management aspects and analytical components. The best candidates will be able to:Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CACUse tools like Figma or Canva to make low fidelity “version 0 ads” to test ideasBe comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunitySet up interviews with customers to learn more about what they’re looking for, how they found out about us and use those learnings to develop new testsWe’re not considering candidates with no prior growth or marketing experience.
About GoGoGrandparent
Company Size:
51 - 250 PeopleYear Founded:
2016Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr
GoGoGrandparent United StatesDate Posted: 24 May, 2023Work Location: San Francisco, United StatesSalary Offered: $89,995 — $140,000 yearlyJob Type: Full TimeExperience Required: 3+ yearsRemote Work: YesVacancies: 1 availableBackground:
GoGoGrandparent’s (GoGo’s) mission is to help older adults live independently in their home for as long as possible. We do that by tailoring existing on-demand APIs to the needs of people living with mobility, visual, cognitive, and dexterity impairments. Our service is a virtual caregiver that monitors the instrumental activities of daily living (mobility, meals, groceries, medication delivery & home management) for tens of thousands of older adults around the United States. Our team of 196 is operating profitably & has not raised venture capital financing to date. The company was started in 2016 and inspired by the cofounder’s grandmother, who still uses us today.Job Description:
We’ve had significant growth in our online performance marketing over the last year, but despite that - over 25% of GoGo’s signups come from offline channels. Based on pre-pandemic experiments and existing caller behavior, we believe there is a lot of room to grow these channels. We have a ton of experiments we’d like a data-minded growth marketer to sink their teeth into. These include:Partnerships with local DMVsSetting up referral operations with tens of thousands of doctors' offices, physical therapists, hospitals, community centers, churches & moreExplore alternative “offline” marketing channels with community partners like supermarkets & pharmaciesCreate, manage and analyze targeted mailers to older adults; test the efficiency of each of these campaigns to ensure they are under our target CACCreate channel partnerships with realtors that have clients that are downsizingAdvertising in local coupon booksFiltered mailers to surviving spousesWe need someone who is comfortable managing data-driven experiments, building relationships with community partners & identifying other opportunities for acquisition growth, while staying within our LTV/CAC targets.This will be the first leader of this role and has a ton of room for growth.Job Requirements:
This is a creative role that has significant partnership management aspects and analytical components. The best candidates will be able to:Use tools like Google Spreadsheets to create customer conversion funnels for each acquisition channel and calculate CACUse tools like Figma or Canva to make low fidelity “version 0 ads” to test ideasBe comfortable establishing and running partnership conversations trying to convince 3rd party organizations to work with GoGo in an advertising opportunitySet up interviews with customers to learn more about what they’re looking for, how they found out about us and use those learnings to develop new testsWe’re not considering candidates with no prior growth or marketing experience.
About GoGoGrandparent
Company Size:
51 - 250 PeopleYear Founded:
2016Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr