Corvus Insurance
Director, Product Marketing
Corvus Insurance, Boston, Massachusetts, us, 02298
We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone. Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders. We’re excited to meet you. Spread your wings, and soar with us.Corvus is looking for a Director, Product Marketing to oversee and develop go-to-market strategies for the organization’s products. This role ensures the success of products within the portfolio by utilizing & complying with the organization’s go-to-market processes. This person will also be responsible for revenue targets and marketing budgets for the products.Reporting to the Chief Marketing Officer, you’ll be working daily to develop strategies, messaging, and positioning to drive product engagement. We’re looking for someone who understands the cyber security industry but wants an opportunity to think outside the box and draw on marketing principles from other industries to improve the broker and policyholder experience. This role will start as an individual contributor, but ideally will be able to build out a product marketing team in the future.Roles & Responsibilities:
Establish the go-to-market vision, strategy and model for the solution portfolio for which this role is responsible and communicate that vision and strategy across the organization.Develop deep understanding of the buying audience for the organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization’s products.Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs.Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the solution portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets.Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook.Oversee and provide input into the process for creating solution positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams.Develop the competitive positioning for the solution portfolio by using competitive analysis and input from product marketing and product management managers.Partner with product and sales leaders to plan routes to market and collaborate with sales enablement and/or sales operations to produce sales enablement plans for the solution portfolio.Oversee the solution portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns.Serve as market-facing subject matter expert (SME) for the solution portfolio and interface with industry analysts as the company representative.Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so.Establish strategies to drive retention, upsell and cross-sell for the solution portfolio, or partner with a formalized customer marketing function.Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function.Monitor and report on the performance of the solution portfolio, results of related sales and marketing efforts.Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance.Manage the hiring, development and retention of product marketing talent.What you'll bring to the flock:
Bachelor’s degree required, Master’s degree preferred.5+ years of product marketing experience.Cyber security background.Marketing solutions experience including both products and services.Budgeting experience.Management experience preferred.Technical/product category experience preferred.Previous sales experience preferred.Product management experience a plus.Our Commitment
Corvus provides a seriously safe nest for people who come from all paths. Our flock represents a variety of backgrounds, perspectives, and skills. Although confidence can sometimes hold us back from applying for a job, we believe there's no such thing as a 'perfect' candidate. Corvus is a place where everyone can soar. So, however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day.We believe in paying equitably for performance. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, skills, internal equity, market data, and geography. Please note that the salary range that follows is a good faith estimate for this position only. The base salary range for this position is: $157,500.00 - $177,500.00, subject to final approval. This position may be eligible for performance-based incentives.In addition to salary, you’ll also enjoy our
world class benefits
such as: stock/equity options, unlimited PTO (a minimum of 3 weeks/yr is encouraged), hybrid working, sabbatical, 401(k) match, professional development, wellness reimbursement, and excellent health, dental & vision coverage. There are many rewards of being a Corvid and we are happy to discuss those further with you.Corvus is committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or an accommodation with our hiring process due to a disability, contact us at careers@corvusinsurance.com.Disclaimer: Bird puns are highly encouraged!
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Establish the go-to-market vision, strategy and model for the solution portfolio for which this role is responsible and communicate that vision and strategy across the organization.Develop deep understanding of the buying audience for the organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization’s products.Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs.Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the solution portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets.Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook.Oversee and provide input into the process for creating solution positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams.Develop the competitive positioning for the solution portfolio by using competitive analysis and input from product marketing and product management managers.Partner with product and sales leaders to plan routes to market and collaborate with sales enablement and/or sales operations to produce sales enablement plans for the solution portfolio.Oversee the solution portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns.Serve as market-facing subject matter expert (SME) for the solution portfolio and interface with industry analysts as the company representative.Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so.Establish strategies to drive retention, upsell and cross-sell for the solution portfolio, or partner with a formalized customer marketing function.Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function.Monitor and report on the performance of the solution portfolio, results of related sales and marketing efforts.Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance.Manage the hiring, development and retention of product marketing talent.What you'll bring to the flock:
Bachelor’s degree required, Master’s degree preferred.5+ years of product marketing experience.Cyber security background.Marketing solutions experience including both products and services.Budgeting experience.Management experience preferred.Technical/product category experience preferred.Previous sales experience preferred.Product management experience a plus.Our Commitment
Corvus provides a seriously safe nest for people who come from all paths. Our flock represents a variety of backgrounds, perspectives, and skills. Although confidence can sometimes hold us back from applying for a job, we believe there's no such thing as a 'perfect' candidate. Corvus is a place where everyone can soar. So, however you identify and whatever background you bring, please apply if this is a role that would make you excited to come into work every day.We believe in paying equitably for performance. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, skills, internal equity, market data, and geography. Please note that the salary range that follows is a good faith estimate for this position only. The base salary range for this position is: $157,500.00 - $177,500.00, subject to final approval. This position may be eligible for performance-based incentives.In addition to salary, you’ll also enjoy our
world class benefits
such as: stock/equity options, unlimited PTO (a minimum of 3 weeks/yr is encouraged), hybrid working, sabbatical, 401(k) match, professional development, wellness reimbursement, and excellent health, dental & vision coverage. There are many rewards of being a Corvid and we are happy to discuss those further with you.Corvus is committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or an accommodation with our hiring process due to a disability, contact us at careers@corvusinsurance.com.Disclaimer: Bird puns are highly encouraged!
#J-18808-Ljbffr