National Veterinary Associates
Marketing Manager, Field Marketing
National Veterinary Associates, San Francisco, California, United States, 94199
Job Summary
Ethos Veterinary Health is seeking a Field Marketing Manager to join our growing team. Reporting to the Group Manager (Field Marketing), the Field Marketing Manager leads the marketing activities for assigned specialty & emergency hospitals, including developing and executing local marketing campaigns, working with Subject Matter Experts (SMEs) to understand and communicate new marketing technologies available, and partnering with hospital leadership to develop marketing plans that support hospital objectives. Using a mix of traditional and digital marketing tactics, the Field Marketing Manager develops growth marketing plans that include driving awareness of services, new site and site expansion marketing, digital marketing, reputation management, social media, recruitment marketing support, crisis management, and external communications (B2C and B2B).
Location
Remote position based out of the San Francisco area.
RESPONSIBILITIES
Partner with Field Operations and Hospital Directors to understand hospital business objectives and create marketing plans that will contribute to the achievement of those objectives.Create 6-12 month multi-channel marketing plans for assigned hospitals steeped in data and aligned to the overall needs and objectives of your hospitals.Develop and implement marketing programs and activities, working closely with Hospital Directors and the local hospital team, to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered.Develop marketing materials and content for offline and online communications including but not limited to digital ads, brochures, merchandise, flyers and other collateral, content calendars, social media, email, websites, etc.Manage assigned hospital social properties and online reputation including partnering to curate content, optimize paid and organic posts and respond to customer comments and concerns.Serve as the primary marketing point of contact for the hospitals and respond to needs for marketing support.Analyze performance across marketing channels, monitor competition, and track performance against marketing and business goals to measure impact and improve effectiveness of campaigns and identify marketing opportunities.Manage marketing budget and spending for all hospitals in portfolio.Perform other duties as assigned.Qualifications
4+ years marketing experience, including demonstrated experience creating and implementing marketing plans mixing traditional and digital marketing tactics.Bachelor's Degree required.Excellent written, verbal, and interpersonal communication skills.Proficient in Microsoft Office, social media and email tools, and WordPress.Solid understanding of marketing analytics and ability to use it to provide insights.Self-motivated individual who can manage multiple projects simultaneously.Ability to work with a team as well as individually.Ability to solve problems with innovative thinking, decision making, and resilience.Animal health or healthcare experience a plus.Occasional travel required.Compensation and Benefits
The base salary range for this full-time position is $70,000 - $75,000. Our salary ranges are primarily determined by role, level, and location. The range provided for each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for a periodic bonus. The Company offers competitive compensation along with a comprehensive benefits package, including medical, dental, and vision benefits, vacation, sick leave, 401(k), and more depending on location. Your recruiter can provide more information about compensation and benefits for your specific location during the application process.
Note
This role is not open to receiving agency candidates and any contingent submissions will not be honored.#J-18808-Ljbffr
Ethos Veterinary Health is seeking a Field Marketing Manager to join our growing team. Reporting to the Group Manager (Field Marketing), the Field Marketing Manager leads the marketing activities for assigned specialty & emergency hospitals, including developing and executing local marketing campaigns, working with Subject Matter Experts (SMEs) to understand and communicate new marketing technologies available, and partnering with hospital leadership to develop marketing plans that support hospital objectives. Using a mix of traditional and digital marketing tactics, the Field Marketing Manager develops growth marketing plans that include driving awareness of services, new site and site expansion marketing, digital marketing, reputation management, social media, recruitment marketing support, crisis management, and external communications (B2C and B2B).
Location
Remote position based out of the San Francisco area.
RESPONSIBILITIES
Partner with Field Operations and Hospital Directors to understand hospital business objectives and create marketing plans that will contribute to the achievement of those objectives.Create 6-12 month multi-channel marketing plans for assigned hospitals steeped in data and aligned to the overall needs and objectives of your hospitals.Develop and implement marketing programs and activities, working closely with Hospital Directors and the local hospital team, to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered.Develop marketing materials and content for offline and online communications including but not limited to digital ads, brochures, merchandise, flyers and other collateral, content calendars, social media, email, websites, etc.Manage assigned hospital social properties and online reputation including partnering to curate content, optimize paid and organic posts and respond to customer comments and concerns.Serve as the primary marketing point of contact for the hospitals and respond to needs for marketing support.Analyze performance across marketing channels, monitor competition, and track performance against marketing and business goals to measure impact and improve effectiveness of campaigns and identify marketing opportunities.Manage marketing budget and spending for all hospitals in portfolio.Perform other duties as assigned.Qualifications
4+ years marketing experience, including demonstrated experience creating and implementing marketing plans mixing traditional and digital marketing tactics.Bachelor's Degree required.Excellent written, verbal, and interpersonal communication skills.Proficient in Microsoft Office, social media and email tools, and WordPress.Solid understanding of marketing analytics and ability to use it to provide insights.Self-motivated individual who can manage multiple projects simultaneously.Ability to work with a team as well as individually.Ability to solve problems with innovative thinking, decision making, and resilience.Animal health or healthcare experience a plus.Occasional travel required.Compensation and Benefits
The base salary range for this full-time position is $70,000 - $75,000. Our salary ranges are primarily determined by role, level, and location. The range provided for each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for a periodic bonus. The Company offers competitive compensation along with a comprehensive benefits package, including medical, dental, and vision benefits, vacation, sick leave, 401(k), and more depending on location. Your recruiter can provide more information about compensation and benefits for your specific location during the application process.
Note
This role is not open to receiving agency candidates and any contingent submissions will not be honored.#J-18808-Ljbffr