Peoplebox
Sr Director - Growth Marketing (SaaS)
Peoplebox, San Francisco, California, United States, 94199
[Full Time] Sr Director - Growth Marketing (SaaS) at Peoplebox (United States)Sr Director - Growth Marketing (SaaS)
Peoplebox United StatesDate Posted: 21 Dec, 2022Work Location: San Francisco, United StatesSalary Offered: $15000 — $50000 yearlyJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesStock Options: NoVacancies: 1 availableABOUT PEOPLEBOX
Peoplebox solves the biggest problems of scaling companies - Misaligned teams and Poor Execution Speed. We do this by integrating with all your work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time. It serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.WHAT YOU'LL DO
As Sr Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer acquisition of Peoplebox. You will:Grow inbound demand through website & blog
Improve conversion rate from search results to website visitors.Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).Improve conversion rate from gated submit event to activated trial.Improve conversion from website visitors to demo request.
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages, etc.)Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.Optimize marketing automation and lead nurturing processes through email, content, and social channels.Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers.Conduct customer, competitor, and product research.Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.Propose new and improved inbound marketing campaign ideas.ABOUT YOU
Previous experience in growth marketing for 5 years, preferably in a SaaS company.Excellent communication skills in English, both spoken and written.Proficiency in marketing automation and blogging software features.HTML/CSS, Canva hands-on experience is an advantage.Expertise in SEO/SEM, Google Analytics.Experience with Keyword Research Analysis.Proven skills with On-page / Off-page SEO.Creative thinker and problem solver.Efficient organizational and time management skills.Data-driven and research-oriented.BROWNIE POINTS
Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup.Deep understanding of conversion optimization.SEO experience.About Peoplebox
OKR and Strategy Execution Platform for EnterprisesCompany Size:
11 - 50 PeopleYear Founded:
2018Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr
Peoplebox United StatesDate Posted: 21 Dec, 2022Work Location: San Francisco, United StatesSalary Offered: $15000 — $50000 yearlyJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesStock Options: NoVacancies: 1 availableABOUT PEOPLEBOX
Peoplebox solves the biggest problems of scaling companies - Misaligned teams and Poor Execution Speed. We do this by integrating with all your work tools, bringing every cross-aligned goal in one single dashboard to identify red flags on time. It serves as a source of truth for all your strategic goals and initiatives to align your teams and identify red flags early without the friction of new software.WHAT YOU'LL DO
As Sr Director - Growth Marketing (SaaS), you will own the entire inbound marketing and customer acquisition of Peoplebox. You will:Grow inbound demand through website & blog
Improve conversion rate from search results to website visitors.Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).Improve conversion rate from gated submit event to activated trial.Improve conversion from website visitors to demo request.
Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages, etc.)Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.Optimize marketing automation and lead nurturing processes through email, content, and social channels.Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers.Conduct customer, competitor, and product research.Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics.Propose new and improved inbound marketing campaign ideas.ABOUT YOU
Previous experience in growth marketing for 5 years, preferably in a SaaS company.Excellent communication skills in English, both spoken and written.Proficiency in marketing automation and blogging software features.HTML/CSS, Canva hands-on experience is an advantage.Expertise in SEO/SEM, Google Analytics.Experience with Keyword Research Analysis.Proven skills with On-page / Off-page SEO.Creative thinker and problem solver.Efficient organizational and time management skills.Data-driven and research-oriented.BROWNIE POINTS
Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup.Deep understanding of conversion optimization.SEO experience.About Peoplebox
OKR and Strategy Execution Platform for EnterprisesCompany Size:
11 - 50 PeopleYear Founded:
2018Country:
United StatesCompany Status:
Actively Hiring
#J-18808-Ljbffr