Whatnot
Head of Influencer Marketing
Whatnot, Los Angeles, California, United States, 90079
[Full Time]
Head of Influencer Marketing at Whatnot (United States) | BEAMSTART JobsHead of Influencer Marketing
Whatnot United StatesDate Posted: 14 Apr, 2023Work Location: Los Angeles, CA, United StatesSalary Offered: Not SpecifiedJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesStock Options: NoVacancies: 1 availableWhatnot
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices.Opportunity Size
Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY.Role
The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As our Influencer Marketing Leader, you’ll oversee and lead influencer marketing at Whatnot.Create the strategy and work through category marketers to drive execution and resultsBuild KPIs and manage yourself and the category marketers towards those metricsBuild the playbook, create running lanes and centers of excellence for category marketers to access for influencersWork on other strategic projects and marketing areas as the team ramps upYou will initially work across category marketers that report into GMs but as the success of the program grows, you will build out direct reports as neededYou
As our Influencer Marketing Leader you should have 6-8+ years of marketing experience in a fast-paced environment, plus:High-growth startup, marketplace or creator-focused platform experienceExperience launching and managing a world-class influencer programYou have managed a marketing team and/or lead through heavy cross-collaborative indirect influenceYou can speak to the tangible impact your work in building an influencer program has had on both a brand and businessYou are a problem solver with strong project management skills and the ability to fully own strategy and content across your categoryYou’re a creative content creator and copywriterYou’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.You have experience tracking KPIs and monitoring success for marketing programs.You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed.Benefits
Competitive base salary and stock optionsUnlimited Vacation Policy and Company-wide HolidaysHealth Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term DisabilityWork From Home SupportCare benefitsProfessional Development401k offering for Traditional and Roth accounts provided by BettermentEOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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Head of Influencer Marketing at Whatnot (United States) | BEAMSTART JobsHead of Influencer Marketing
Whatnot United StatesDate Posted: 14 Apr, 2023Work Location: Los Angeles, CA, United StatesSalary Offered: Not SpecifiedJob Type: Full TimeExperience Required: 6+ yearsRemote Work: YesStock Options: NoVacancies: 1 availableWhatnot
Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices.Opportunity Size
Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY.Role
The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As our Influencer Marketing Leader, you’ll oversee and lead influencer marketing at Whatnot.Create the strategy and work through category marketers to drive execution and resultsBuild KPIs and manage yourself and the category marketers towards those metricsBuild the playbook, create running lanes and centers of excellence for category marketers to access for influencersWork on other strategic projects and marketing areas as the team ramps upYou will initially work across category marketers that report into GMs but as the success of the program grows, you will build out direct reports as neededYou
As our Influencer Marketing Leader you should have 6-8+ years of marketing experience in a fast-paced environment, plus:High-growth startup, marketplace or creator-focused platform experienceExperience launching and managing a world-class influencer programYou have managed a marketing team and/or lead through heavy cross-collaborative indirect influenceYou can speak to the tangible impact your work in building an influencer program has had on both a brand and businessYou are a problem solver with strong project management skills and the ability to fully own strategy and content across your categoryYou’re a creative content creator and copywriterYou’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.You have experience tracking KPIs and monitoring success for marketing programs.You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed.Benefits
Competitive base salary and stock optionsUnlimited Vacation Policy and Company-wide HolidaysHealth Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term DisabilityWork From Home SupportCare benefitsProfessional Development401k offering for Traditional and Roth accounts provided by BettermentEOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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