The National Football League
Marketing Director
The National Football League, New York, New York, us, 10261
Overview
International growth is a strategic priority for the league. The 2023 season has been a pivotal year for the NFL in this regard with a broad slate of regular season games held outside of the US - 5 games in 3 stadia across 2 countries -- increased Club investment in international markets through our Global Markets Program (GMP), and continued investment in growing the game at every level, from building grassroots participation through flag football (NFL Flag), which will be added to the sports program for the LA28 Olympic Games, to creating pathways for international players through the NFL Academy and International Player Pathway (IPP) programs.
Underpinning this is the work undertaken by the NFL International team, across a variety of functional groups including Strategy, Marketing, Media, Consumer Products, Local Football Development and Sponsorship, to grow fandom, engagement, and our business internationally.
Summary / Objective
The NFL International Marketing Director is a key member of the Global Marketing team and supports the Vice President, International Marketing to drive international fan development, engagement and consumption. Responsibilities include development and execution of integrated marketing plans across key strategic channels and areas of focus in prioritized markets.
This role will require working closely with Global Marketing (central) team, Territory Marketing Leads and Functional Leads of key international markets to support both fan-building and revenue-driving areas of the business. The position will be actively involved in development global marketing strategy with league senior leadership.
ResponsibilitiesManage International Marketing function and establish/execute tactical and operational plans which directly impact near and long-term resultsDrive strategic marketing initiatives which help solve problems and deliver business results with lasting impactActively manage a team/direct reports and develop their skillsAllocate resources and serves as a people-connector within and across departments to meet operating plan goalsContribute and influence decisions regarding policies, practices and proceduresIdentify and implement broad-based, ongoing improvements to ensure team functions efficiently and at its bestDevelop and manage budgets across relevant marketing areasWork with Global Marketing, Data & Analytics, and Consumer Insights teams to identify and define and track success metrics, and report accordingly to senior leadershipCommunicate with and support local territory marketing leads to successfully deliver on local marketing plans and initiativesSupport and deliver against cross-functional departmental marketing & communication objectives, including but not limited to: Media/Broadcast, Sponsorship, Consumer Products, Football Development, Global Markets Program, etc.Required Education and Experience
Bachelor's degreeMinimum 10+ years experience - sports industry experience is a plusMinimum 5+ years management experienceExtensive knowledge and understanding of modern marketing mix and trends, e.g. digital, social, influencer & creator, growth audiences, 1-to-many and 1-to-1 marketingBasic knowledge and appreciation of American footballPreferred Education and Experience
Experience working internationally and fluency in another language besides English is a plusExperience working in a start-up environment, or having helped establish presence for an international sports league/club outside the U.S. is a plusCommunications and PR experience is a plusMBA degree is a plusQualifications
Strong leadership skills, ability to motivate, influence and build consensusExcellent collaboration and communication skills (written & oral)Excellent partner-facing communication and relationship building skillsStrong organizational, analytical and critical-thinking skills - proven track record when it comes to planning and execution (detail-oriented)Strong cultural sensitivity and awareness - comfortable working across different cultures, able to navigate and build cross-cultural relationshipsAbility to work collaboratively and adapt quickly to diverse international market landscapesTeam player capable of operating cross-functionally across the organization, with people across a variety of different time zonesDemonstrated interest in working in professional sportsSelf-motivated, action-oriented, reliableSupervisory Responsibility
The role will include management of a 1-2 person team (direct reports)Expected Hours of Work / Travel
NFL employees are required to work 40 hours per week. During the season, the role will require flexible working hours including overtime (time worked in excess of 40 hours) and some weekendsRegular early morning and late-night calls are requiredTravel required around major tentpoles, including select events and meetings in key international markets
Salary
$135,000-$175,000 USD
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
International growth is a strategic priority for the league. The 2023 season has been a pivotal year for the NFL in this regard with a broad slate of regular season games held outside of the US - 5 games in 3 stadia across 2 countries -- increased Club investment in international markets through our Global Markets Program (GMP), and continued investment in growing the game at every level, from building grassroots participation through flag football (NFL Flag), which will be added to the sports program for the LA28 Olympic Games, to creating pathways for international players through the NFL Academy and International Player Pathway (IPP) programs.
Underpinning this is the work undertaken by the NFL International team, across a variety of functional groups including Strategy, Marketing, Media, Consumer Products, Local Football Development and Sponsorship, to grow fandom, engagement, and our business internationally.
Summary / Objective
The NFL International Marketing Director is a key member of the Global Marketing team and supports the Vice President, International Marketing to drive international fan development, engagement and consumption. Responsibilities include development and execution of integrated marketing plans across key strategic channels and areas of focus in prioritized markets.
This role will require working closely with Global Marketing (central) team, Territory Marketing Leads and Functional Leads of key international markets to support both fan-building and revenue-driving areas of the business. The position will be actively involved in development global marketing strategy with league senior leadership.
ResponsibilitiesManage International Marketing function and establish/execute tactical and operational plans which directly impact near and long-term resultsDrive strategic marketing initiatives which help solve problems and deliver business results with lasting impactActively manage a team/direct reports and develop their skillsAllocate resources and serves as a people-connector within and across departments to meet operating plan goalsContribute and influence decisions regarding policies, practices and proceduresIdentify and implement broad-based, ongoing improvements to ensure team functions efficiently and at its bestDevelop and manage budgets across relevant marketing areasWork with Global Marketing, Data & Analytics, and Consumer Insights teams to identify and define and track success metrics, and report accordingly to senior leadershipCommunicate with and support local territory marketing leads to successfully deliver on local marketing plans and initiativesSupport and deliver against cross-functional departmental marketing & communication objectives, including but not limited to: Media/Broadcast, Sponsorship, Consumer Products, Football Development, Global Markets Program, etc.Required Education and Experience
Bachelor's degreeMinimum 10+ years experience - sports industry experience is a plusMinimum 5+ years management experienceExtensive knowledge and understanding of modern marketing mix and trends, e.g. digital, social, influencer & creator, growth audiences, 1-to-many and 1-to-1 marketingBasic knowledge and appreciation of American footballPreferred Education and Experience
Experience working internationally and fluency in another language besides English is a plusExperience working in a start-up environment, or having helped establish presence for an international sports league/club outside the U.S. is a plusCommunications and PR experience is a plusMBA degree is a plusQualifications
Strong leadership skills, ability to motivate, influence and build consensusExcellent collaboration and communication skills (written & oral)Excellent partner-facing communication and relationship building skillsStrong organizational, analytical and critical-thinking skills - proven track record when it comes to planning and execution (detail-oriented)Strong cultural sensitivity and awareness - comfortable working across different cultures, able to navigate and build cross-cultural relationshipsAbility to work collaboratively and adapt quickly to diverse international market landscapesTeam player capable of operating cross-functionally across the organization, with people across a variety of different time zonesDemonstrated interest in working in professional sportsSelf-motivated, action-oriented, reliableSupervisory Responsibility
The role will include management of a 1-2 person team (direct reports)Expected Hours of Work / Travel
NFL employees are required to work 40 hours per week. During the season, the role will require flexible working hours including overtime (time worked in excess of 40 hours) and some weekendsRegular early morning and late-night calls are requiredTravel required around major tentpoles, including select events and meetings in key international markets
Salary
$135,000-$175,000 USD
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.