American Signature Furniture
Digital Marketing Manager
American Signature Furniture, Columbus, Ohio, United States, 43224
Description
American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager to join our team. As a pivotal player on the Marketing Strategy team, you'll spearhead the execution of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external agency, you'll lead day-to-day performance and optimization of our digital marketing channels, spanning Paid Search, Paid Social, Programmatic, Affiliate, and Video. We're on the hunt for someone with an insatiable curiosity, a relentless focus on the customer, a passion for data-driven decision-making, and a knack for thriving in a collaborative, cross-functional environment.
Key Responsibilities:Define and execute digital marketing strategies across upper, mid, and lower full channels, including paid search, paid social, programmatic advertising, and video, in partnership with external agencyManage day-to-day execution, optimization, and budget allocation aligned with defined KPIs and business goalsCollaborate closely with internal teams, including Merchandising, Creative, Operations, Ecommerce, and Finance, to enhance the effectiveness of digital marketing effortsDrive execution of tests on the paid media roadmap, focused on audiences, creative and campaign setupOversee creative briefs for all paid media campaigns and assets, working closely with the creative team to maintain brand standards and platform best practices; ensure that cross-functional teams are equipped with insights on content performance to inform future content strategies and briefsSupport quarterly forecasting, goal-setting, and reporting for digital marketing channelsAnalyze data weekly, monthly, and quarterly reports to identify opportunities for optimization and iterative testing, presenting relevant metrics to leadership and key stakeholdersFoster relationships with platform media partners to drive innovation, expansion, and optimization of digital marketing channelsStay up to date on industry trends and technologies to ensure digital marketing strategies remain competitive and effectiveLead, manage, and mentor direct reportsQualifications:
Bachelor's degree in marketing, business, or related field5-7 years of digital marketing experience1-2 years of experience managing direct report(s)Proven track record of managing digital marketing programs and optimizing campaigns for performanceExperience working with external marketing agenciesStrong analytical and quantitative skills, with proficiency in Microsoft Excel, Tableau, and Google AnalyticsAbility to synthesize data and turn it into actionable insightsExcellent communication and interpersonal skills, with the ability to work effectively across internal and external teamsSelf-starter with a strong bias for actionAbility to thrive in a fast-paced environment and adapt to changes in technology and consumer behavior
American Signature, Inc., a leading retailer in the furniture industry, is seeking a dynamic Digital Marketing Manager to join our team. As a pivotal player on the Marketing Strategy team, you'll spearhead the execution of our comprehensive paid media strategy, propelling business growth and maximizing media impact. Collaborating closely with our external agency, you'll lead day-to-day performance and optimization of our digital marketing channels, spanning Paid Search, Paid Social, Programmatic, Affiliate, and Video. We're on the hunt for someone with an insatiable curiosity, a relentless focus on the customer, a passion for data-driven decision-making, and a knack for thriving in a collaborative, cross-functional environment.
Key Responsibilities:Define and execute digital marketing strategies across upper, mid, and lower full channels, including paid search, paid social, programmatic advertising, and video, in partnership with external agencyManage day-to-day execution, optimization, and budget allocation aligned with defined KPIs and business goalsCollaborate closely with internal teams, including Merchandising, Creative, Operations, Ecommerce, and Finance, to enhance the effectiveness of digital marketing effortsDrive execution of tests on the paid media roadmap, focused on audiences, creative and campaign setupOversee creative briefs for all paid media campaigns and assets, working closely with the creative team to maintain brand standards and platform best practices; ensure that cross-functional teams are equipped with insights on content performance to inform future content strategies and briefsSupport quarterly forecasting, goal-setting, and reporting for digital marketing channelsAnalyze data weekly, monthly, and quarterly reports to identify opportunities for optimization and iterative testing, presenting relevant metrics to leadership and key stakeholdersFoster relationships with platform media partners to drive innovation, expansion, and optimization of digital marketing channelsStay up to date on industry trends and technologies to ensure digital marketing strategies remain competitive and effectiveLead, manage, and mentor direct reportsQualifications:
Bachelor's degree in marketing, business, or related field5-7 years of digital marketing experience1-2 years of experience managing direct report(s)Proven track record of managing digital marketing programs and optimizing campaigns for performanceExperience working with external marketing agenciesStrong analytical and quantitative skills, with proficiency in Microsoft Excel, Tableau, and Google AnalyticsAbility to synthesize data and turn it into actionable insightsExcellent communication and interpersonal skills, with the ability to work effectively across internal and external teamsSelf-starter with a strong bias for actionAbility to thrive in a fast-paced environment and adapt to changes in technology and consumer behavior