Upgrade, Inc.
Product Marketing Manager, Upgrade Card
Upgrade, Inc., San Francisco, California, United States, 94199
Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $31 billion in affordable and responsible credit to our 5M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.
We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.
Upgrade has been named a "Best Place to Work in the Bay Area" three years in a row, "Top Companies to work for in Arizona" and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.
We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.
About the Role:
Upgrade Card offers customers a better way to pay for everyday purchases by combining the convenience of a credit card with the predictability of a personal loan. We are seeking a passionate, customer-focused and experienced Product Marketing Manager to join our talented Marketing team as we continue to expand this core product to new customers and drive deeper engagement with our existing customer base. You will play a critical role in driving the success of our Upgrade Card product, working closely with our Product Management team and other Upgrade Marketing team members. You'll have the opportunity to make an immediate impact, managing acquisition strategy, customer experience and driving usage of product features for Upgrade Card. You'll translate business strategy into tactical plans and be able to execute them yourself. You'll partner closely with other stakeholders across Product, Marketing, Design, Legal, Compliance, Operations and other cross functional teams. You are a self-starter and willing to jump in to tackle a wide range of marketing needs like creating copy, collateral, and other communications material.
T
his role will be based in our San Francisco office in a hybrid capacity two times per week.
What You'll Do:
Drive the development and execution of acquisition and customer engagement marketing campaigns, supporting product strategy and business objectives, while leveraging product value propositions and customer insights.Lead the end to end marketing campaign and communication development process. This includes content creation, test plan development and stakeholder reviews, as well as collaborating with Design, Analytics and Lifecycle teams to build meaningful and measurable campaigns..Work closely with our Legal and Compliance partners internally and ensure all collateral has external Bank Partner review and approval.Continuously optimize acquisition and customer engagement communications through test and learn strategies and ongoing testing cadence.Collaborate with product managers on new and existing features to develop new communications and provide customer experience guidance.Monitor industry trends, competitive landscape, customer feedback to develop actionable insights and ideate solutions to deliver new customer touchpoints and improve customer experience.What We Look For:
4+ years of marketing experience, with a focus on defining and leading go to market strategies.Demonstrated experience in A/B testing, with a proven track record of designing and executing a test plan.Experience collaborating across departments to deliver initiatives that deliver solid learnings and improved customer outcomes.Ability to thrive in a fast-paced environment and manage multiple priorities.Excellent communication skillsA genuine interest in fintechWhat We Offer You:
Competitive salary and stock option plan100% paid coverage of medical, dental, and vision insuranceFlexible PTOOpportunities for professional growth and developmentPaid parental leaveHealth & wellness initiative
The compensation range of this position in San Francisco, CA is USD $130,000 - $150,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.
#LI-Hybrid #BI-Hybrid
For California residents: Upgrade's CaliforniaNotice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.
Upgrade has been named a "Best Place to Work in the Bay Area" three years in a row, "Top Companies to work for in Arizona" and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.
We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.
About the Role:
Upgrade Card offers customers a better way to pay for everyday purchases by combining the convenience of a credit card with the predictability of a personal loan. We are seeking a passionate, customer-focused and experienced Product Marketing Manager to join our talented Marketing team as we continue to expand this core product to new customers and drive deeper engagement with our existing customer base. You will play a critical role in driving the success of our Upgrade Card product, working closely with our Product Management team and other Upgrade Marketing team members. You'll have the opportunity to make an immediate impact, managing acquisition strategy, customer experience and driving usage of product features for Upgrade Card. You'll translate business strategy into tactical plans and be able to execute them yourself. You'll partner closely with other stakeholders across Product, Marketing, Design, Legal, Compliance, Operations and other cross functional teams. You are a self-starter and willing to jump in to tackle a wide range of marketing needs like creating copy, collateral, and other communications material.
T
his role will be based in our San Francisco office in a hybrid capacity two times per week.
What You'll Do:
Drive the development and execution of acquisition and customer engagement marketing campaigns, supporting product strategy and business objectives, while leveraging product value propositions and customer insights.Lead the end to end marketing campaign and communication development process. This includes content creation, test plan development and stakeholder reviews, as well as collaborating with Design, Analytics and Lifecycle teams to build meaningful and measurable campaigns..Work closely with our Legal and Compliance partners internally and ensure all collateral has external Bank Partner review and approval.Continuously optimize acquisition and customer engagement communications through test and learn strategies and ongoing testing cadence.Collaborate with product managers on new and existing features to develop new communications and provide customer experience guidance.Monitor industry trends, competitive landscape, customer feedback to develop actionable insights and ideate solutions to deliver new customer touchpoints and improve customer experience.What We Look For:
4+ years of marketing experience, with a focus on defining and leading go to market strategies.Demonstrated experience in A/B testing, with a proven track record of designing and executing a test plan.Experience collaborating across departments to deliver initiatives that deliver solid learnings and improved customer outcomes.Ability to thrive in a fast-paced environment and manage multiple priorities.Excellent communication skillsA genuine interest in fintechWhat We Offer You:
Competitive salary and stock option plan100% paid coverage of medical, dental, and vision insuranceFlexible PTOOpportunities for professional growth and developmentPaid parental leaveHealth & wellness initiative
The compensation range of this position in San Francisco, CA is USD $130,000 - $150,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.
#LI-Hybrid #BI-Hybrid
For California residents: Upgrade's CaliforniaNotice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.