Channel Marketing Manager, NAM, Weller

Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Channel Marketing Manager, NAM, Weller - US - Apex, NC

The Blueprint (Role Profile)This role, based in Apex, NC, reports to the Director of Channel Marketing for the Weller brand. The Channel Marketing Manager will support & grow Weller Distribution partners in the Weller professional market with a diverse product portfolio, including Professional Soldering, Fume Extraction, Accessories & Precision Tools. Approximately 40% travel to domestic and international locations is required.

The Global Power Tools Marketing department is responsible for developing and executing high-impact channel programs for current products and new product launches. The Channel Marketing Manager drives distributor and end user sales by communicating these programs via the NAM distribution channel. The Manager is also responsible for using sales, market and competitor data to make informed decisions regarding tactical execution of channel marketing strategies that align with business objectives. This position includes regular interaction with the field sales organization, product teams, and the marketing communications team plus NAM Weller Distributors.

The Build (Responsibilities)

• Establish and maintain strong relationships with Weller Distributor partners and key decision-makers.

• Create and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs)

• Develop a thorough competitive and situational assessment of the channel to support strategic planning and annual marketing planning

• Collaborate with sales team and product team to position products commercially that align with revenue and strategic goals

• Work alongside sales, product managers, and marketing communications teams to engineer brand strategies and tactics at the customer level

• Develop and implement "go to market" programs & promotions by channel.

• Manage budget, KPIs and regular reporting including partner QBRs

• Work closely with regional sales and eComm teams to achieve Weller channel growth and profitability goals via winning channel marketing plans.

• Lead & coordinate NAM sales promotions, advertising, and product demonstrations. Support long-term marketing plans and strategies, aligning with 3-5 year financial targets.

• Actively seek out and understand distributor and end user VOC through regular contact to successfully establish new promotions and programs to meet end-user needs and grow revenue

• Work closely with the global channel and product teams to effectively launch new product promotions

• Monitor/track and analyze the effectiveness of programs to support reporting, course corrections, and decision-making

• Presentations to customers and internal clients about brand information, launches and promotions

• Support sales training and product material development with the Channel and Global Marketing teams

• Conduct market/competitor analysis, including pricing strategies, and develop materials to aid sales teams

The Toolbox(Qualifications)

Entrepreneurial with a positive mindsetStrong collaboration, communication and presentation skillsStrong Excel & PowerPoint skillsDegree in Business, Marketing, Engineering or similar studies5 years + Business/Marketing experienceGood Knowledge of marketing and analytics/reportingAbility to work within a matrix global organizationFluency in English, other languages a plusAbility to work under pressure in a growing fast moving businessExperience in distribution preferred

At Apex Tool Group (www.apextoolgroup.com), we're passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site - we help build the future.

ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $1.4 billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH®, SATA®, Crescent®, Cleco®, Weller® and APEX® that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.

As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You'll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.Our six core values - Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more - LinkedIn, Instagram, Facebook and Twitter.

If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG