Creative Financial Staffing
Marketing Strategy Analyst
Creative Financial Staffing, Grand Rapids, Michigan, us, 49528
Position:
Marketing Strategy AnalystLocation:
Grand Rapids, MI (Onsite)Salary:
$60,000 - $80,000
Marketing Strategy Analyst Summary:
As a Marketing Strategist with a focus on technology, data, and collaboration. You'll assist in driving Sales and Marketing efforts by optimizing content, generating leads, and integrating technology solutions. The role requires someone energetic and accountable who can leverage marketing automation tools for personalized, data-driven campaigns across various channels. You'll work closely with key stakeholders to enhance customer engagement and streamline marketing processes, reporting directly to the Marketing Manager.
Essential Functions of the Marketing Strategy Analyst:
Implement and optimize marketing automation and data-driven campaigns (e.g., Salesforce)
Manage online listings and ensure content accuracy across all platforms
Drive lead generation and manage platforms like Google Ads
Monitor and report on website traffic, market trends, and buyer demographics
Collaborate on digital advertising campaigns with the marketing team
Provide training and support on best practices
Qualifications of the Marketing Strategy Analyst:
Bachelor's degree or equivalent with 2-5 years in marketing
Strong knowledge of search engine and social media marketing
Experience with analytics and CRM systems preferred
Strong decision-making, data analysis, and marketing acumen
Experience with marketing automation and CRM systems such as Salesforce
Background in process optimization and technology integration in marketing
Excellent communication and collaboration skills
Technical acumen in marketing operations and digital marketing tools
Strategic thinking and data-driven problem solving
Proactive in learning new marketing technologies and driving innovation
Benefits :
Medical/Dental/Vision Insurance (HSA)
2 weeks PTO & Birthday off
401k w/ 5% match
Life Insurance, etc.
#INAUG2024#LI-HM1#ZRCFSTech
Marketing Strategy AnalystLocation:
Grand Rapids, MI (Onsite)Salary:
$60,000 - $80,000
Marketing Strategy Analyst Summary:
As a Marketing Strategist with a focus on technology, data, and collaboration. You'll assist in driving Sales and Marketing efforts by optimizing content, generating leads, and integrating technology solutions. The role requires someone energetic and accountable who can leverage marketing automation tools for personalized, data-driven campaigns across various channels. You'll work closely with key stakeholders to enhance customer engagement and streamline marketing processes, reporting directly to the Marketing Manager.
Essential Functions of the Marketing Strategy Analyst:
Implement and optimize marketing automation and data-driven campaigns (e.g., Salesforce)
Manage online listings and ensure content accuracy across all platforms
Drive lead generation and manage platforms like Google Ads
Monitor and report on website traffic, market trends, and buyer demographics
Collaborate on digital advertising campaigns with the marketing team
Provide training and support on best practices
Qualifications of the Marketing Strategy Analyst:
Bachelor's degree or equivalent with 2-5 years in marketing
Strong knowledge of search engine and social media marketing
Experience with analytics and CRM systems preferred
Strong decision-making, data analysis, and marketing acumen
Experience with marketing automation and CRM systems such as Salesforce
Background in process optimization and technology integration in marketing
Excellent communication and collaboration skills
Technical acumen in marketing operations and digital marketing tools
Strategic thinking and data-driven problem solving
Proactive in learning new marketing technologies and driving innovation
Benefits :
Medical/Dental/Vision Insurance (HSA)
2 weeks PTO & Birthday off
401k w/ 5% match
Life Insurance, etc.
#INAUG2024#LI-HM1#ZRCFSTech