Maternal and Family Health Services
Content & Digital Marketing Specialist - Admin
Maternal and Family Health Services, Wilkes-Barre, Pennsylvania, United States,
Description
Maternal and Family Health Services' programs touch the lives of over 90,000 people each year and empower individuals and families of diverse backgrounds to lead healthier lives. Our mission of empowerment, inclusion, and caring extends to our valued staff as well. We are better together because of our diversity, recognition of differences as strengths, and commitment to providing a culture of acceptance internally as well as to the people we serve.
Working to meet the health and nutritional needs of women, children and families with information, education, and quality care, MFHS is currently seeking a part time
Content & Digital Marketing Specialist
to work in our
Admin
location.
Job Summary:
The Content & Digital Marketing Specialist will produce digital communications with overall responsibility for setting social media engagement, and web content development in support of MFHS programmatic, community, and organizational goals.
Requirements
Duties & Responsibilities:Manage social media accounts to include creating campaigns, writing, and posting content, monitoring and responding to replies, and building engagement to achieve programmatic, advocacy, development, and marketing goals. Track and analyze social media metrics and prepare reports on performance and effectiveness in meeting communication goals. Collaborate with vendors where applicable.Manage and create web content, complete updates, and oversee the functionality and content of staff websites and other internal and external communications.Responsible for the development and publication of MFHS newsletters, including the staff, external stakeholder, and medical director newsletters. Manage development of content, layout, design, and publication.Assist in the development of content (one pagers, letter, op-eds, etc.) of advocacy and legislative outreach and other special communications (board of directors, giving days, etc.) as assigned.Assist with press releases and fundraising planning and events as directed.Promote and contribute to organizational and programmatic goals of MFHS.Qualifications/Requirements/Experience:
Bachelor's Degree preferably in Communications, Marketing, or a related discipline3-5 years' experienceGeneral understanding of online advertising including, but not limited to, GoogleAds, Facebook, Instagram and internet radio outletsKnowledge of WordPressAdvanced business writing skills for memos, e-mails, documents, public relations and other client and community facing communications, and other materialConstantly read or listen, comprehend, and follow instruction presented through spoken or written formOrganize and prioritize information and processes to meet frequent demands/deadlinesAbility to function independently and as part of a teamExcellent customer service skillsStrong planning and organizational skills
Maternal and Family Health Services' programs touch the lives of over 90,000 people each year and empower individuals and families of diverse backgrounds to lead healthier lives. Our mission of empowerment, inclusion, and caring extends to our valued staff as well. We are better together because of our diversity, recognition of differences as strengths, and commitment to providing a culture of acceptance internally as well as to the people we serve.
Working to meet the health and nutritional needs of women, children and families with information, education, and quality care, MFHS is currently seeking a part time
Content & Digital Marketing Specialist
to work in our
Admin
location.
Job Summary:
The Content & Digital Marketing Specialist will produce digital communications with overall responsibility for setting social media engagement, and web content development in support of MFHS programmatic, community, and organizational goals.
Requirements
Duties & Responsibilities:Manage social media accounts to include creating campaigns, writing, and posting content, monitoring and responding to replies, and building engagement to achieve programmatic, advocacy, development, and marketing goals. Track and analyze social media metrics and prepare reports on performance and effectiveness in meeting communication goals. Collaborate with vendors where applicable.Manage and create web content, complete updates, and oversee the functionality and content of staff websites and other internal and external communications.Responsible for the development and publication of MFHS newsletters, including the staff, external stakeholder, and medical director newsletters. Manage development of content, layout, design, and publication.Assist in the development of content (one pagers, letter, op-eds, etc.) of advocacy and legislative outreach and other special communications (board of directors, giving days, etc.) as assigned.Assist with press releases and fundraising planning and events as directed.Promote and contribute to organizational and programmatic goals of MFHS.Qualifications/Requirements/Experience:
Bachelor's Degree preferably in Communications, Marketing, or a related discipline3-5 years' experienceGeneral understanding of online advertising including, but not limited to, GoogleAds, Facebook, Instagram and internet radio outletsKnowledge of WordPressAdvanced business writing skills for memos, e-mails, documents, public relations and other client and community facing communications, and other materialConstantly read or listen, comprehend, and follow instruction presented through spoken or written formOrganize and prioritize information and processes to meet frequent demands/deadlinesAbility to function independently and as part of a teamExcellent customer service skillsStrong planning and organizational skills