Tracksuit Limited
Product Marketing Manager (NYC)
Tracksuit Limited, New York, New York, us, 10261
We are committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on an JD. If you think you have what it takes but don't have the exact experience we've set out, please still get in touch and apply. We'd love to chat!
At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognize that sounds like a ton of buzzwords for marketers, so what it really means is that we did over 50,000 surveys last month to find out what real humans think and feel about the world's best brands and their competitors. Check us out here: www.gotracksuit.com
Tracksuit's beautiful, affordable, always-on brand tracking dashboard is disrupting a global industry and product marketing is at the forefront of how we take our product to the world.
Are you Tracksuit's new Product Marketing Manager?
We're looking for an experienced
Product Marketing Manager
to drive go-to-market (GTM) momentum, and customer acquisition and adoption of Tracksuit, with a particular focus on our key growth markets of the US and UK.
Are you a natural at researching and understanding market nuances and customer needs? Can you think strategically about how to share product value? Are you a confident content creator and communicator? If you're thinking 'yes, that's me' then we'd love to hear from you.
We're looking for someone who ideally has a background in product marketing (preferably in a high-growth B2B SaaS business) but we're also open to hearing from experienced marketing generalists. We're scaling fast so we need someone who can help us implement product marketing best practices to support our growth.
Product marketing at Tracksuit is a truly cross-functional role that's essential to our success. You'll be partnering closely with our marketing, product, customer success and growth teams to help make brand tracking easier for marketers.
Having seen huge success to date in New Zealand and Australia, we need an experienced product marketer on the ground in our global growth markets. In this role you'll be a key communicator of Tracksuit's unique value and the problems our product solves. You'll drive the creation of localized messaging and content that differentiates Tracksuit and enables our customers to get maximum value out of the product.
In an industry that's traditionally defined by 100-page slide decks and lots of jargon, we aim to make brand tracking fun and accessible. You'll be a key owner of our brand's personality and help shape how we show up.
As our
Product Marketing Manager , you'll be reporting to the Product Marketing Lead and will be instrumental in helping to build a world-class product marketing function from the ground up.
As our Product Marketing Manager you will be responsible for:
Market research & analysis:
Conduct research on our customer, market and competitive landscape, and use the insights gathered to shape Tracksuit's positioning, messaging and product roadmap aligned with customer needs and business goalsGo-to-market support:
Drive regional product launches and feature adoption campaigns, including the development of messaging/assets and coordinating execution across multiple channels to support pipeline targets and help our customers realize product valueContent creation:
Produce engaging content in a variety of formats (guides, articles, webinars, videos) to support bottom-of-funnel acquisition efforts and customer educationCollateral development:
Support the creation of high-impact collateral, including sales enablement materials and customer stories that help drive growthStrategic enablement:
Work cross-functionally with marketing, sales and customer success to ensure internal teams are enabled and product content reaches the right audiencesPerformance monitoring:
Apply a data-driven lens to track the performance of product marketing initiatives and product/feature adoption to help inform strategic direction
$125,000 - $145,000 a year
We practice transparent compensation at Tracksuit, which means we put a real focus on fair compensation for our people and their roles. Every person who starts at Tracksuit comes in at the mid-point of the salary band to ensure total equality. We run comprehensive full-cycle comp reviews annually, as well as rolling promotions when you've levelled up. Your salary is supplemented with our best-in-class benefits package, as well as generous ESOP.
Why join us at Tracksuit?
We're one of Australasia's fastest growing startups, and at just 3 years old, we're incredibly grateful and excited to already be working with over 450 epic brands across NZ, AU, USA, Canada and UK, like Supergoop!, MyFitnessPal, Steve Madden, Bondi Sands, Athletic Brewing and more.
We're a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.
Underpinning the experience are our great benefits, including:
⦿
Compensation:
Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.
⦿
Bonus Scheme:
An annual company-wide performance bonus to celebrate hitting our targets together.
⦿
Employee Share Option Program (ESOP):
So that everyone on the team has a share in Tracksuit's success.
⦿
Progressive health and wellness benefits:
Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave.
⦿
Generous parental benefits:
12 weeks' paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.
⦿
A $1000 personal L&D budget
for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
⦿
Flexible working:
We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer full flexibility day to day and adopt a balanced approach to WFH/in-office work.
But don't take our word for it! You'll be joining the:
- Mumbrella Marketing Company of the Year 2022
- HRD Employer of Choice
an epic Tracksuit
which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.
Please note: This role is based in New York, USA & requires you to work from our vibrant office space. With flexibility to work from home, we trust you to choose the balance that empowers you & your team to achieve their goals.
At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognize that sounds like a ton of buzzwords for marketers, so what it really means is that we did over 50,000 surveys last month to find out what real humans think and feel about the world's best brands and their competitors. Check us out here: www.gotracksuit.com
Tracksuit's beautiful, affordable, always-on brand tracking dashboard is disrupting a global industry and product marketing is at the forefront of how we take our product to the world.
Are you Tracksuit's new Product Marketing Manager?
We're looking for an experienced
Product Marketing Manager
to drive go-to-market (GTM) momentum, and customer acquisition and adoption of Tracksuit, with a particular focus on our key growth markets of the US and UK.
Are you a natural at researching and understanding market nuances and customer needs? Can you think strategically about how to share product value? Are you a confident content creator and communicator? If you're thinking 'yes, that's me' then we'd love to hear from you.
We're looking for someone who ideally has a background in product marketing (preferably in a high-growth B2B SaaS business) but we're also open to hearing from experienced marketing generalists. We're scaling fast so we need someone who can help us implement product marketing best practices to support our growth.
Product marketing at Tracksuit is a truly cross-functional role that's essential to our success. You'll be partnering closely with our marketing, product, customer success and growth teams to help make brand tracking easier for marketers.
Having seen huge success to date in New Zealand and Australia, we need an experienced product marketer on the ground in our global growth markets. In this role you'll be a key communicator of Tracksuit's unique value and the problems our product solves. You'll drive the creation of localized messaging and content that differentiates Tracksuit and enables our customers to get maximum value out of the product.
In an industry that's traditionally defined by 100-page slide decks and lots of jargon, we aim to make brand tracking fun and accessible. You'll be a key owner of our brand's personality and help shape how we show up.
As our
Product Marketing Manager , you'll be reporting to the Product Marketing Lead and will be instrumental in helping to build a world-class product marketing function from the ground up.
As our Product Marketing Manager you will be responsible for:
Market research & analysis:
Conduct research on our customer, market and competitive landscape, and use the insights gathered to shape Tracksuit's positioning, messaging and product roadmap aligned with customer needs and business goalsGo-to-market support:
Drive regional product launches and feature adoption campaigns, including the development of messaging/assets and coordinating execution across multiple channels to support pipeline targets and help our customers realize product valueContent creation:
Produce engaging content in a variety of formats (guides, articles, webinars, videos) to support bottom-of-funnel acquisition efforts and customer educationCollateral development:
Support the creation of high-impact collateral, including sales enablement materials and customer stories that help drive growthStrategic enablement:
Work cross-functionally with marketing, sales and customer success to ensure internal teams are enabled and product content reaches the right audiencesPerformance monitoring:
Apply a data-driven lens to track the performance of product marketing initiatives and product/feature adoption to help inform strategic direction
$125,000 - $145,000 a year
We practice transparent compensation at Tracksuit, which means we put a real focus on fair compensation for our people and their roles. Every person who starts at Tracksuit comes in at the mid-point of the salary band to ensure total equality. We run comprehensive full-cycle comp reviews annually, as well as rolling promotions when you've levelled up. Your salary is supplemented with our best-in-class benefits package, as well as generous ESOP.
Why join us at Tracksuit?
We're one of Australasia's fastest growing startups, and at just 3 years old, we're incredibly grateful and excited to already be working with over 450 epic brands across NZ, AU, USA, Canada and UK, like Supergoop!, MyFitnessPal, Steve Madden, Bondi Sands, Athletic Brewing and more.
We're a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.
Underpinning the experience are our great benefits, including:
⦿
Compensation:
Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.
⦿
Bonus Scheme:
An annual company-wide performance bonus to celebrate hitting our targets together.
⦿
Employee Share Option Program (ESOP):
So that everyone on the team has a share in Tracksuit's success.
⦿
Progressive health and wellness benefits:
Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave.
⦿
Generous parental benefits:
12 weeks' paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.
⦿
A $1000 personal L&D budget
for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
⦿
Flexible working:
We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer full flexibility day to day and adopt a balanced approach to WFH/in-office work.
But don't take our word for it! You'll be joining the:
- Mumbrella Marketing Company of the Year 2022
- HRD Employer of Choice
an epic Tracksuit
which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.
Please note: This role is based in New York, USA & requires you to work from our vibrant office space. With flexibility to work from home, we trust you to choose the balance that empowers you & your team to achieve their goals.