Stryker
Senior Field Marketing Manager - Remote
Stryker, Lakeland, Florida, United States, 33809
We are excited to be named one of the World’s Best Workplaces by Fortune Magazine! We are proud to offer you 12 paid holidays annually. For an overview of our benefits and time off, please follow this link to learn more:US Stryker employee benefits. (https://d25zu39ynyitwy.cloudfront.net/oms/000000/document/2024/6/SMVZW_USStrykerEmployeebenefits/USStrykerEmployeebenefits.pdf)
The Senior Field Marketing Manager will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. They will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners. They will participate in data collection and modeling to drive business decisions and evaluate business performance. They will be aligned geographically with the respective Sr. Directors of Contract Solutions, to master the regional strategies across 120+ key IDNs (Integrated Delivery Network). Aligned with their Marketing and Strategic Sales partners, they will be specialized in a product portfolio (Ortho, NeuroTech or MedSurg), supporting the field on business unit priorities.
This person will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. They will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners. They will participate in data collection and modeling to drive business decisions and evaluate business performance.
The preferred candidate will be located on the East Coast. The territory and majority of the travel for this role will be located on the East Coast.
Who we want
• Hard-working winners.
Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers.
People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators
. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners.
People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices
What you will do
Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
Determines execution plan tactics to effectively align, target, and track progress towards Annual Marketing Plan targets and goals.
Leveraged by regional Contract Solutions Team to support key steps in the selling, contracting and customer engagement process.
Supports key request from C-suite customers/institution administration.
Integral in the RFP/contract process
Analyzes regional contracting data and identifies areas for growth.
Participates in monthly and quarterly business reviews with executive teams to review performance, offer insights, and align on key priorities.
Represent division at local, regional and national meetings with customers.
Drives key account engagement, serves as a sponsor for Stryker consultants(s).
Influences the organization of in-market customer interactions and experiences with collaboration across sales and marketing teams.
Can calculate Customer Lifetime Value for a specific customer type.
Understands loyalty composition of the customer base.
Understands market dynamics that may impact Marketing Objectives in the future and makes proactive recommendations to marketing strategy anticipating future market.
Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.
Gathers inputs from KOL network.
Explains different product features to different customers as appropriate to their needs.
Creating Organizational Capabilities: Drive efforts in creating new organizational capabilities to address the evolving marketing landscape and better serve IDN customers.
Identify opportunities to improve marketing processes, enhance team capabilities, and drive continuous improvement in marketing strategies.
Expert on Region, Landscape, and EAM Marketing Offense: Possess in-depth knowledge of the target region, healthcare landscape, and the specific marketing strategies required to engage IDNs effectively. Develop and implement marketing campaigns tailored to the unique needs and challenges of IDNs.
Customer Segmentation and AMP Execution: Analyze the IDN customer base to create effective segmentation strategies. Develop Account Management Plans based on customer segmentation, ensuring successful execution to drive customer engagement and growth.
Collaboration with Portfolio Directors: Work closely with Portfolio Directors to create comprehensive Account Plans that align with business objectives. These plans should be designed to leverage Stryker’s portfolio of products and services, meeting the specific needs of each IDN.
Sales Support and Strategy: Collaborate with the Contract Solutions team to develop effective sales engagement and development strategies. Provide the necessary support and resources to the Contract Solutions team to enhance their account management efforts within IDNs.
Partner with Sales Enablement: Work closely with the Sales Enablement team to ensure the seamless execution of marketing and sales strategies. Provide valuable insights and support to enable the sales team to achieve their targets.
What you will need
Bachelor’s degree required.
MBA preferred.
6+ years of work experience required.
3+ years medical device or marketing/sales experience preferred.
Experience supporting key account executives preferred.
$98,000
- $210,100
salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
The Senior Field Marketing Manager will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. They will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners. They will participate in data collection and modeling to drive business decisions and evaluate business performance. They will be aligned geographically with the respective Sr. Directors of Contract Solutions, to master the regional strategies across 120+ key IDNs (Integrated Delivery Network). Aligned with their Marketing and Strategic Sales partners, they will be specialized in a product portfolio (Ortho, NeuroTech or MedSurg), supporting the field on business unit priorities.
This person will be responsible for leading the engagement of the Area Key Account Executive teams to execute the annual marketing plan strategy and drive a high level of customer and sales engagement. They will gain organizational and field alignment to the annual marketing plan and drive key product and program strategies enabling growth with key accounts and customers. Due to their high engagement with the field and customers, they will contribute customer and product insights to their internal business partners. They will participate in data collection and modeling to drive business decisions and evaluate business performance.
The preferred candidate will be located on the East Coast. The territory and majority of the travel for this role will be located on the East Coast.
Who we want
• Hard-working winners.
Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers.
People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators
. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners.
People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices
What you will do
Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
Determines execution plan tactics to effectively align, target, and track progress towards Annual Marketing Plan targets and goals.
Leveraged by regional Contract Solutions Team to support key steps in the selling, contracting and customer engagement process.
Supports key request from C-suite customers/institution administration.
Integral in the RFP/contract process
Analyzes regional contracting data and identifies areas for growth.
Participates in monthly and quarterly business reviews with executive teams to review performance, offer insights, and align on key priorities.
Represent division at local, regional and national meetings with customers.
Drives key account engagement, serves as a sponsor for Stryker consultants(s).
Influences the organization of in-market customer interactions and experiences with collaboration across sales and marketing teams.
Can calculate Customer Lifetime Value for a specific customer type.
Understands loyalty composition of the customer base.
Understands market dynamics that may impact Marketing Objectives in the future and makes proactive recommendations to marketing strategy anticipating future market.
Continually monitors and evaluates current market strategy and makes recommendations on new source of volume strategies.
Gathers inputs from KOL network.
Explains different product features to different customers as appropriate to their needs.
Creating Organizational Capabilities: Drive efforts in creating new organizational capabilities to address the evolving marketing landscape and better serve IDN customers.
Identify opportunities to improve marketing processes, enhance team capabilities, and drive continuous improvement in marketing strategies.
Expert on Region, Landscape, and EAM Marketing Offense: Possess in-depth knowledge of the target region, healthcare landscape, and the specific marketing strategies required to engage IDNs effectively. Develop and implement marketing campaigns tailored to the unique needs and challenges of IDNs.
Customer Segmentation and AMP Execution: Analyze the IDN customer base to create effective segmentation strategies. Develop Account Management Plans based on customer segmentation, ensuring successful execution to drive customer engagement and growth.
Collaboration with Portfolio Directors: Work closely with Portfolio Directors to create comprehensive Account Plans that align with business objectives. These plans should be designed to leverage Stryker’s portfolio of products and services, meeting the specific needs of each IDN.
Sales Support and Strategy: Collaborate with the Contract Solutions team to develop effective sales engagement and development strategies. Provide the necessary support and resources to the Contract Solutions team to enhance their account management efforts within IDNs.
Partner with Sales Enablement: Work closely with the Sales Enablement team to ensure the seamless execution of marketing and sales strategies. Provide valuable insights and support to enable the sales team to achieve their targets.
What you will need
Bachelor’s degree required.
MBA preferred.
6+ years of work experience required.
3+ years medical device or marketing/sales experience preferred.
Experience supporting key account executives preferred.
$98,000
- $210,100
salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.