Marketing Audience Operations Lead Analytics Consultant_

**About this role:**Wells Fargo is seeking a talented Lead Analytics Consultant to join our growing Marketing Audience Operations team as part of Enterprise Marketing Services organization. In this role you will partner with stakeholders and play a pivotal role as an analytical consultant for various marketing campaigns aimed at maximizing financial returns, assessing key marketing levers for future optimization, and providing strategic consultation on marketing data to enable marketing campaigns. Additionally, you will be responsible for developing and implementing marketing strategies that drive growth and engagement, while continuously improving campaign performance and efficiency.Learn more about the career areas and lines of business at wellsfargojobs.com .**In this role, you will:**+ Participate in strategic development efforts with the Line of Business that will lead to Marketing campaigns, specifically advising on available data to target, segment and personalize to achieve campaign strategies+ Coordinate and consult with Audience Operations Delivery team to ensure audience development is completed according to campaign strategies+ Partner closely with Channel Strategy and Governance to effectively translate strategy into execution, ensuring channel capabilities are effectively leveraged for optimized campaign design+ Manage the Audience Operations deliverable schedule and workflow calendar to ensure execution work is delivered on-time+ Maintains awareness of key Regulatory and Compliance campaign requirements to ensure applicable exclusions are included within campaign targeting strategies+ Able to build and deliver a campaign leveraging Audience Operations platforms for building and channel activation+ Consult and coach Marketing through the Operational & Workflow steps necessary to complete the marketing lifecycle, maintaining strong partnership with Channel Execution throughout and completing. Workflow (as defined in Procedures) where necessary+ Provide leadership on identification and development of new data-based solutions.+ Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership**Required Qualifications:**+ 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education**Desired Qualifications:**+ Experience with marketing analytics or marketing campaign development+ Experience consulting on strategic plans and advising on development of execution strategies for marketing campaigns+ Adobe Audience Manager or Pega experience a plus+ Experience with large production data sets+ Proficiency in SQL, Python / R, and other programming languages preferred+ Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams+ Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines+ Strong analytical skills, with experience using data and insights to inform marketing decisions)+ Experience with Retail Services and Personal Lines and Loans data.+ Experience sourcing data from across disparate systems and environments to create unified reporting views.+ Ability to transform complex data and analyses into easily digestible and visually accessible dashboards and reports.+ Ability to prioritize work, meet deadlines, and achieve goals in a dynamic and complex environment.+ Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important.+ Strong analytical and technical skills with high attention to detail and accuracy+ Excellent verbal, written, and interpersonal communication skills.**Job Expectations:**+ This position is not eligible for Visa sponsorship+ This position will require **onsite presence** at one of the locations listed below in a hybrid work schedule+ Relocation assistance is not available for this position**Posting End Date:**21 Aug 2024***Job posting may come down early due to volume of applicants.****We Value Diversity**At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.**Applicants with Disabilities**To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .**Drug and Alcohol Policy**Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.**Wells Fargo Recruitment and Hiring Requirements:**a. Third-Party recordings are prohibited unless authorized by Wells Fargo.b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.**Company:** WELLS FARGO BANK**Req Number:** R-390521**Updated:** Mon Aug 19 04:46:45 UTC 2024**Location:** CHARLOTTE,North Carolina