Logo
REI

Marketing Program Specialist_

REI, Seattle, Washington, United States, 98194


**Overview****We are looking to fill the following open roles:**+ **Email Marketing Specialist** - supporting day-to-day operation of the email marketing program, ensuring smooth and successful development of each marketing email deployment.+ **Influencer Marketing Specialist** - supporting REI's earned and paid influencer marketing initiatives to drive brand awareness and community engagement.+ **Content Planning Specialist** - supporting content marketing multimedia teams, including brand channel strategy and omnichannel multimedia integration.+ **Lifecycle Marketing Specialist** - supporting lifecycle marketing onboarding and retention strategies, executing programs in email, app push, SMS and direct mail.This job contributes to REI’s success by designing, and implementing a diverse set of multi-channel marketing programs which deliver on REI’s brand promise with guidance from the Marketing Manager and in partnership with the Marketing Program Managers. This encompasses program management support through execution including, tactical planning, resource management, creative development and recap analysis for specific marketing programs. Responsibilities include relationship management between external and internal business partners and the authoring of program and project plans. The Specialist works cross-divisionally to develop and implement these programs.+ Manages the development and communication of Annual Marketing Plans for assigned lines of business in support of business owner needs and REI’s Annual Business Plan.+ Contributes to strategy development in partnership with the Marketing Manager and Marketing Program Managers and authors multi-channel marketing program plans, both customer and employee-facing, in support of respective Annual Marketing Plans.+ Orchestrates program plans throughout cross-divisional planning, execution, and recap phases, including ROI analysis where applicable.+ Manages both external and internal business relationships with staff, vendors, clients, strategic partners, and agencies, from concept through delivery of marketing programs.+ Shepherds the creative development process for deliverables which support marketing programs.+ Partners with other Marketing team members to ensure marketing programs are aligned and integrated with overall seasonal campaigns and other annual marketing programs. The integration of these programs is essential in delivering on REI’s brand promise.+ Evaluates partnership opportunities and proposals for strategic relevance, business need, and to ensure they are in-line with REI’s core values.+ Accountable for tracking the marketing budgets of all assigned programs and all associated components.**Responsibilities and Qualifications**+ 2+ years experience in marketing or relevant field.+ Experience and demonstrated success with vendor relationships in a retail business model.+ Demonstrated understanding of consumer behavior and applying insights to daily work.+ Ability to effectively plan and execute marketing programs.+ Experience and demonstrated ability blending analytical and creative thinking.+ Bachelor Degree in Business Marketing or relevant field preferred.+ Proficient in Microsoft Office business applications.**Closing****At REI, we believe the outdoors is for all.** We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.**Pay Transparency**We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here (om/) for a detailed overview of benefits plans by employee profile.**Pay Range**$63,300.00 - $101,500.00 per year