Global Head of Content Marketing, Startup, Small Business, and ISV Marketing, IS

DescriptionWe're looking for a Global Head of Content Marketing to spearhead the development and execution of a comprehensive content strategy that resonates with our diverse audiences. From thought-provoking articles and engaging social media campaigns to inspirational videos and technical deep dives, you and your team of content creators, journalists, and social media experts will craft compelling narratives that inform, educate, and consistently raises the bar for our customers.Success in this role requires ability to earn trust with stakeholder teams (e.g. product marketing, PR, developer relations) in a large, matrixed organization, ability to navigate within ever-evolving, ambiguous contexts, and deliver results against tight timelines.Key job responsibilities- Establish a customer-obsessed, multi-year, content marketing and messaging strategy across Startup, ISV and Small Business.- Manage and coach a high-performing team and empower them to push boundaries.- Be an iconic collaborator with product marketing, global campaigns, PR, developer relations, and field marketing teams to align content initiatives, ensuring seamless integration and amplification of messaging, in line with your over-arching content strategy.- Leverage data and analytics to continuously measure and optimize content performance against goals, refining strategies and identifying opportunities for innovation and improvement.- Establish and maintain content governance frameworks, ensuring brand consistency, compliance, and adherence to best practices across multiple channels and platforms.- Identify and leverage operational efficiencies across the content creation lifecycle, including agency and workflow consolidation.- Create a centralized mechanism to inform stakeholders of asset delivery, manage trade-offs, and enable easy access to content for stakeholders.- Identify and drive operational efficiency through budget oversight, agency management, localization management, and the use of Generative AI.- Create and reinforce content marketing best practices to deliver bar-raising content quality.- Work with segment leadership across field-marketing teams, to ensure content programs align to the delivery of segment goals.About the teamAWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Basic Qualifications- 10+ years of professional non-internship marketing experience- Experience managing teams- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience driving direction and alignment with cross-functional teamsPreferred Qualifications- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social- Experience leading across multiple localesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.