Lead, Social Media Strategy - Vertical Platforms_

Lead, Social Media Strategy - Vertical Platforms**Date:** Aug 15, 2024**Location:** Baltimore, MD, US, 21230**Company:** Under Armour**Values & Innovation**At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. (uccessfactors.com/sf/careers/jobsearch?bplte\_company=ua&\_s.crb=aNMP8gWoYkBDFn%252bz2BldysgcgQHZpVs6tHzE9smSuXE%253d)**Purpose of Role**We’re looking for a creative, trend-focused, content strategist to join our growing Global Content + Media team! You will be responsible for leading the development of original social video content for Tik-Tok, Instagram Reels and YouTube Shorts. This includes ideating original content; managing creative and production processes; managing the Tik-Tok Influencer Program, serving as client lead on shoots; and trend-mapping in coordination with our Global Media team. You will also plug in to key brand campaigns and support the execution of digital activations around brand moments throughout the year. This content strategist will work alongside the other Lead, Content Strategy roles for overseeing editorial programming of our global social handles who are responsible for always-on engagement with our social audiences.**About You:**You have a strong POV and are an expert in vertical video platforms such as TikTok, Snapchat and Instagram Reels. You possess extensive knowledge of the latest trends, adeptly create content for each platform, understand the publishing process, and utilize metrics for content optimization. Additionally, you closely follow all major sports, engaging in podcasts, message boards, and consuming various forms of basketball and football -related content in your free time.**Your Impact**+ Oversee and lead Under Armour’s strategy on TikTok, YT Shorts and Instagram Reels which includes managing content planning for daily publishing, in addition to vertical video platform trends.+ Utilizing metrics and data-driven insights to optimize and sustain UA's content strategy.+ Observing platform trends and brand performance to inform content decisions for UA's accounts.+ Creating strategies for utilizing platform-specific tools beyond regular content management.+ Work in partnership with social category Leads for UA Basketball and UA Football, to create social moments for the high school athlete at UA sponsored camps/events.+ In partnership with Operations teams for relevant content, Lead the on-site social content capture and post production of athlete specific content for Instagram Reels, YT Shorts and TikTok to ensure creative vision is met during production decisions.+ Manage social specific Influencer Program for assigned platforms by identifying new creators and creating programs to fit them into relevant content.+ Manage content planning, publishing and publishing calendar for TikTok, YT Shorts and IG Reels, ensuring calendar is kept up-to-date.+ Manage creative agencies, designers, producers, and videographers, in partnership with our Creative and Operations teams, for relevant content. Serve as client lead on relevant shoots.+ Track macro trends in social and digital space and among competitors and bring a point of view to Under Armour on areas for piloting initiatives.+ Advise on regional strategy for content usage and media planning in coordination with the Global Media team.+ Support regular reporting to track content performance against defined KPIs and implement learnings to optimize content.**Qualifications**+ Possesses expert-level knowledge of sports like the NBA, NFL, College Sports, and more.+ Passionate about the captivating narratives surrounding players, coaches, teams, statistics, standings, and league history. Moreover, you exhibit a strong understanding of basketball statistics and analytics, game rules, and the historical context of sports.+ Experience creating sports and culture content for social platforms.+ Knowledge of the ever-changing influencer ecosystem+ Strong proficiency in editing softwares on both mobile and desktop+ In-depth understanding of using DSLR cameras for photography and videography+ Strong understanding of Under Armour’s social voice+ Willingness to work a flexible schedule as this position may include working weekends, and holidays based on the sports and events calendar.+ Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach+ Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner+ Excellent organizational and project management skills+ Great communication skills and ability execute feedback given+ Must be a team player who can work collaboratively+ B.A.+ 4-6 years of relevant experience in content development and production, paid media, and social media community management (agency or client side).**Workplace Location**+ **Location:** This individual must reside within commuting distance from our **Baltimore, Maryland** office.+ **Return to Work Designation: Three (3)** days week in-office, the remainder of work week remote.+ **Travel:** minimal+ **Licenses/Certifications:** N/A**Relocation**+ No relocation provided**Base Compensation**$101,972.00 - $140,211.50 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.**Benefits & Perks**+ Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community+ Under Armour Merchandise Discounts+ Competitive 401(k) plan matching+ Maternity and Parental Leave for eligible and FMLA-eligible teammates+ Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being**Our Commitment to Diversity**At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.