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BeiGene

Senior Manager/Associate Director, Brukinsa Marketing_

BeiGene, Emeryville, California, United States, 94662


**General Description:**The Customer Enterprise Team Marketing Senior Manager / Associate Director will be responsible for coordinating various cross-functional marketing projects, primarily those involving our Regional Marketing (RM) team. This role is intended to think strategically about how we interact and execute tactics that involve our key opinion leaders, including conferences and congresses, speaker bureaus, advisory boards, and other ad hoc projects. This role will collaborate closely with Marketing, Sales, Access, Analytics, Legal/Compliance, partner agencies, and external customers in pulling through these tactics. Although primarily operational to start, this role will evolve over time to include the development and execution of marketing tactics to support the launch of BeiGene’s oncology products.**Essential Functions of the job:****National Congress/Conference support:**+ Partner with congress planning team to execute large hematology specific congresses and major conferences such as ASCO, EHA, ICML, iwCLL and ASH+ Developing pre-brief materials and presentation to senior leadership and marketing as needed+ Scheduling, calendaring, and coordinating KOL Touchpoints for Regional Marketing team+ Coordinating and planning of congress receptions – including collaborating with marketing and congress hosts, identifying location, partnering with vendors, overseeing PRC approval of reception materials, and handling all logistics+ Developing relationships with society coordinators / vendors to identify sponsorship opportunities including product theaters, receptions, and local summits**Regional Congress Management:**+ Partnering with marketing to understand brand priorities and strategic objectives to be able to make approval decisions on new opportunities+ Partner with sales leadership to determine appropriate distribution of program budget+ Work with promo team and local sales team to determine on-site logistics – e.g. booth set-up, attendance, coverage, and PRC materials+ Submit and manage all marketing sponsorship applications and coordinate submissions with supporting organization+ Identify, evaluate and support virtual exhibit development based on strategic criteria+ Work with agencies and PRC to approve congress materials and ensure all materials are updated and available on-site+ Manage additional benefits/promotional opportunities with organization in collaboration with marketing – e.g. ads, door drops, etc.**Speaker Bureau Coordination:**+ Work with Regional Marketing, agency, and sales leadership to identify opportunities for efficiency and effectiveness with speaker bureau operations+ Partnering with Legal to monitor speaker-related compliance issues and develop plan to ensure all goals and milestones are met**Advisory Board Planning:**+ Support the development and submission of Annual Advisory Board Plan and Individual Advisory Board Plans+ Assist Customer Enterprise Team to implement logistics and disseminate follow-up deliverables**Content Management:**+ Own master documents including: KOL Playbook, Conference Tracker, Advisory Board Calendar, etc.**Additional Responsibilities:**+ Manage Customer Enterprise Team Budget+ Execute and manage contract/SOWs and MSAs through partnership with Legal & Procurement+ Serve as team “super user” of Compliance data base (Engage)+ Coordinate brand and functional partner requests for projects involving RMs or KOLs+ Assist marketing teams with various projects involving RMs as needed**Qualifications:**+ Prefer minimum of 5 years of pharmaceutical industry marketing or related experience (e.g. consulting, agency account services, etc.)+ Experience managing marketing budgets with inputs from numerous vendors / agencies+ Project management skills with superior time management abilities with a focus on meeting deadlines+ Expert computer skills - spreadsheet and presentation development required+ Highly skilled in collaboration and influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams+ Excellent interpersonal, oral and written communication skills, including ability to communicate effectively across a wide range of audiences+ Takes initiative and able to successfully work in a fast-paced environment with multiple demands+ Strong organization, strategic agility and ability to move quickly between tasks while ensuring quality+ Solid understanding of legal and regulatory environment related to promotional and non-promotional activities+ Orientation to teamwork and customer service: enjoys supporting internal and external partners/stakeholders and is regarded as a "team player"+ Familiarity of marketing and sales organization and structure, prior sales experience or working with sales teams preferred+ Proven track record of meeting or exceeding objectives & goals+ Complies with all laws, regulations and policies that govern the conduct of BeiGene activities+ Business travel, by air or car, is required for regular internal and external business meetings**Supervisory Responsibilities:**+ No**Computer Skills:** Expert level PC, including MS Office Suite**Travel:** At least 25%All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.