Marketing Director_

Compulse is seeking a talented and experienced **Marketing Director** to lead our marketing efforts and drive the development and execution of strategic marketing initiatives. As the Marketing Director, you will play a pivotal role in shaping Compulse's brand identity, generating demand for our services, and expanding our market presence. You will be responsible for building go-to-market strategies, designing marketing campaigns, and evaluating the performance of earned, owned, and paid media channels to maximize ROI.**Responsibilities:**1. Strategic Planning:+ Develop comprehensive go-to-market strategies that align with Compulse's business objectives and target market segments.+ Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.+ Collaborate with senior leadership to define marketing goals, KPIs, and budget allocation.2. Marketing Campaigns:+ Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and more.+ Develop compelling messaging and creative assets that resonate with target audiences and drive engagement.+ Monitor campaign performance, analyze metrics, and make data-driven recommendations for continuous improvement.3. Brand Management:+ Oversee the development and maintenance of Compulse's brand identity, ensuring consistency across all communication channels and touchpoints.+ Drive brand awareness and thought leadership through thoughtfully curated content, thought leadership initiatives, and industry partnerships.+ Establish and nurture relationships with key stakeholders, industry influencers, and media partners to amplify Compulse's brand presence.4. Media Channel Assessment:+ Evaluate the effectiveness of earned, owned, and paid media channels in reaching and engaging target audiences.+ Identify opportunities to optimize media mix, allocate budgets strategically, and maximize ROI.+ Stay abreast of emerging trends and best practices in digital marketing and advertising technology to inform decision-making and drive innovation.5. Team Leadership and Collaboration:+ Build and mentor a high-performing marketing team, providing guidance, support, and professional development opportunities.+ Foster a collaborative and inclusive culture that encourages cross-functional teamwork and knowledge sharing.+ Work closely with sales, product, and operations teams to ensure alignment and integration of marketing initiatives with overall business strategies.**Qualifications:**+ Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).+ Proven experience in marketing leadership roles, with a track record of developing and executing successful go-to-market strategies and marketing campaigns.+ Strong analytical skills and proficiency in data-driven decision-making, with the ability to analyze complex data sets and derive actionable insights.+ In-depth knowledge of digital marketing channels, advertising technology, and industry best practices.+ Excellent communication and interpersonal skills, with the ability to articulate ideas clearly, influence stakeholders, and build consensus.+ Strategic thinker with a results-oriented mindset, capable of driving innovation and delivering measurable business impact.+ Experience working with agencies and local media companies is a plus.+ Experience with utilizing HubSpot’s marketing automation and CRM capabilities.Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!**About Sinclair**Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .**About the Team**The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.The base salary compensation range for this role is $110,000 to $140,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.