Southern Company
Supervisor, PR & Media Relations_
Southern Company, Atlanta, Georgia, United States,
This position manages public relations and media relations, and provides strategic planning guidance for the corporation and its subsidiaries. The supervisor is primarily responsible for fostering a positive public perception of Atlanta Gas Light and its primary product – natural gas – through effective communications and PR campaigns that positively influence public opinion and promote ideas, products and services of the company. The manager implements PR strategies that include speaking engagements, earned media opportunities, community outreach (coordinated with internal stakeholders like Community Relations and Operations staff), executive visibility, crisis response and more. At times, customer communications support may also be required, including support for marketing, social/digital communications, and direct-to-customer tactics. The supervisor also works with Corporate Communications team members to support all external communications and provides functional expertise to the corporate communications managers in their effort to deliver on integrated strategic plans for the business units and corporate departments. This individual will serve as primary media contact for the Southern Operations geographic region and trade media.**Functional Expertise:**+ Write, edit and distribute approved press releases, media advisories and statements, talking points, etc.+ Develop and maintain external communications editorial calendar, inclusive of executive presence+ Develop and maintain good working relationships with regional, local and trade media+ Work closely with colleagues across the business to provide incident response support and participate in periodic crisis drills+ Serve as company spokesperson as needed+ Assist in developing and provide execution support of media and public relations plans for the corporation and all business units+ Archive all media clips and produce coverage reports+ Provide planning and execution support as needed for events+ Serve as project lead for senior executive speaking opportunities (speakers bureau)+ Supports content development for website and social media accounts+ Supports customer communications+ Coordinates work with consultants, with the potential for one direct report+ Other duties as needed or assigned**Business Acumen:**+ Ensure media and PR plans align with business objectives and are consistent with company goals+ Position executives as energy and subject matter experts with media+ Track and analyze media coverage and create regular reports for distribution+ Implement or drive process improvements+ Support event development and management+ Keep current with trends and innovations in PR and media relations and keep abreast of such activities of companies similar to ours**Engagement:**+ Collaborate with executives and business leaders across the company to achieve PR goals+ Coordinate information sharing and communication activities with other corporate communications team members, as well as consultants, business units and other functional groups+ Role model honesty, respect, organizational values and fairness towards all**Driving Results:**+ Monitor progress against metrics/deliverables+ Hold self and others accountable for results**Qualifications****Education, Certifications/Licenses:**Required: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing or similarcombination of education and work experience.Preferred:+ Advanced degree or APR (Accredited in Public Relations) or ABC (Accredited Business Communicator) certification.**Related Work Experience:**Required:+ Minimum 5 yearsPreferred:+ Core Public Relations, Media Relations, Community Relations, Crisis Communications+ Experience in energy sector and Georgia media markets desired+ Executive communications experience (speechwriting, presentation support)+ Management of people**Specific Skills & Knowledge:**Required:+ Exceptionally strong written and verbal skills+ Enterprise-perspective with client-focused attitude+ Public relations skills (writing a release, drafting key messages, drafting PR/media plan, story pitching, relationship building; understanding of media role)+ Proven relationship-building skills at all levels within an organization+ Strategic thinker with ability to translate complex concepts into easy-to-understand and relatable ones for consumers+ Proficient use of Microsoft Office applications (Word, Excel, PowerPoint), Adobe Acrobat and media monitoring programs.+ Self-starter with exceptional follow-through skills+ Ability to prioritize and manage multiple deadlines+ Ability to hold self and others accountable for results+ Keen understanding of calculating and reporting PR/media ROI+ Strong understanding and comfort level with social media initiatives**Working Conditions/Physical Requirements:**+ Occasional Traveler (5-20% travel): The incumbent will be required to travel on occasion, as COVID-19 rules allow. Trips may require air travel and/or overnight stay away from home for one or more nights.+ Serves as 24/7 on-call company spokesperson for crisis response, in coordination with peers, and must be available for off-hour duties when crises occur.**Disclaimer:** _This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities._**About Southern Company Gas**Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.2 million natural gas utility customers through its regulated distribution companies in four states and approximately 600,000 retail customers through its companies that market natural gas. Other nonutility businesses include investments in interstate pipelines and ownership and operation of natural gas storage facilities. For more information, visit southerncompanygas.com .Southern Company (NYSE: SO) is a leading energy provider serving 9 million residential and commercial customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy infrastructure company with national capabilities, a fiber optics network, and telecommunications services. Through an industry-leading commitment to innovation, resilience, and sustainability, we are taking action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture and hiring practices have earned the company national awards and recognition from numerous organizations, including Forbes, Military Times, DiversityInc, Black Enterprise, J.D. Power, Fortune, Human Rights Campaign and more. To learn more, visit www.southerncompany.com.Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.Job Identification: 7310Job Category: Communications & External AffairsJob Schedule: Full timeCompany: AGL Services Company