Content Strategist_

Description:Our client is looking for a Copywriter/Content Strategist, Email Marketing professional to join their CRM Team as a copywriter and content strategist creating best-in-class communications (email, push, in-app experiences) tailored to drive retention and acquisition, and ensuring we deliver consistent and exceptional customer experiences across all our customer-facing touchpoints. Leveraging data, behavioral insights, and a vast bank of brand creative assets, you’ll help create best-in-class email campaigns and draft messaging/copy (to be leveraged beyond the email channel) to drive engagement and provide actionable solutions to our vast and varied customer segments. Responsibilities Provide email messaging/copy/insights services to the CRM team, translating campaign briefs and marketers’ visions into best-in-class email campaigns providing clear value propositions, solutions, and actions to TurboTax’s customers. Digest wealth of customer behavioral insights and campaign data to help guide the design and messaging approach, and ensure the relevancy and personalization of all communications. Ensure brand and messaging guidelines are strictly adhered to and/or adapted to the email channel to drive the highest clarity of messaging. Draft push notifications and SMS marketing copy and create visual assets in support of mobile marketing efforts. Assist in the creation and qa of on-the-fly campaigns leveraging email creation platforms (e.g. Stensul) Act as the subject matter expert on email design and copy, representing the CRM team’s design standards/requirements in Intuit’s design organization forums Champion customer empathy, learning the ins and outs of all customer segments, and drafting solutions tailored to establish, for each audience, and more.Experience Level:Expert LevelAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.