Digital Marketing Manager_

About our TeamLexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (elx.com/) , a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.We are recruiting for a Digital Marketing Manager to join the team – and the ideal candidate could be you! We are looking for a self-starter with some experience in website, SEO, A/B Testing, and data analytics who wants to hone their skills with our Digital Marketing team and collaborate with the entire Global Marketing Team.About the RoleThe Digital Marketing Manager will work both individually and collaboratively to optimize our digital channels and campaigns, including identifying, designing, implementing, measuring and analyzing performance of data-driven strategy. As part of the Digital Marketing team, you will have demand generation goals that support annual revenue targets.The ideal candidate will bring previous digital B2B marketing skills to this new role where they will strategize, refine, scale, and further develop a world-class demand generation program. At LexisNexis you will discover meaningful work that has a positive global impact by actively advancing the rule of law every day.ResponsibilitiesWebsite & SEO+ Proactively monitor website performance metrics to identify issues and opportunities, then manage the execution of changes.+ Manage content, template, and page updates for all product pages with development and UX teams.+ Manage technical SEO efforts including on-page improvements, URL structure, architecture, schema, and other components, working with the global web development team.+ Use SEO tools such as BrightEdge and Screaming Frog to research, audit, and act on opportunities to improve keyword rankings while maintaining a positive UX.+ Work with the Content Marketing Manager to streamline implementation of SEO best practices for content assets.+ Partner with the Content Marketing Manager to proactively pitch industry influencers and websites to further amplify content and SEO value via backlinks.Analytics & Testing+ Provide on-going and ad hoc data analysis to generate insights and recommendations across business and engagement KPIs.+ Own the monthly & quarterly reporting process and escalate negative indicators.+ Proactively monitor and capture insights from core demand generation KPIs.+ Analyze and optimize the customer journey, utilizing a variety of data sources across channels, including ecommerce, organic website, paid media, email.+ Partner with key stakeholders including digital SMEs, campaign managers, product marketing managers, product managers, and sales to communicate insights and recommendations.+ Design, launch, and report on A/B, MVT, and personalization campaigns in tools with the partnership of front-end development team, UX designers and researchers.+ Analyze test results, perform statistical significance testing to communicate lift and confidence intervals for the Primary KPI.+ Sift through secondary metrics and segments to uncover hidden patterns and recommendations for targeting or future testing.+ Generate analytically-sound test ideas based on data deep-dives, experimental design principles, UX/UI research, and behavioral economics.+ Drive the testing backlog creation, prioritization, and roadmap, maintaining a test & learn calendar for transparent communication across internal stakeholders.Qualifications+ Bachelor’s degree in marketing+ 3+ years of high-tech B2B Marketing, experience in SaaS, working on a fast-paced, high-performing team.+ Experience with Web content management and A/B Testing+ Proven success in SEO tactics+ Advanced data analysis and reporting+ Exceptional critical thinking and problem-solving abilities+ Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to timelines+ Relationship, collaboration, and communication skills+ Experience with Salesforce, Pardot, Google Analytics, Fullstory, AB Tasty, Brightedge, Screaming Frog, or SEMrush a plus.Work in a way that works for youWe promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.+ Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking for youWe know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:+ Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits+ Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan+ Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs+ Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity+ Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits+ Health Savings, Health Care, Dependent Care and Commuter Spending Accounts+ Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the BusinessLexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: ffice.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.Please read our Candidate Privacy Policy (elx.com/careers/join-us/privacy) .RELX is a global provider of information and analytics for professional and business customers across industries.We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.In short, we enable our customers to make better decisions, get better results and be more productive.