NBC Universal
Manager, Streaming Ad Innovation Strategy_
NBC Universal, New York, New York, United States, 10176
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (bcuniversal.com/diversity-equity-inclusion) initiatives, coupled with our Corporate Social Responsibility (bcuniversal.com/csr) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.The NBCU Ad Sales Strategy team is responsible for driving growth opportunities for Peacock, NBCU Streaming, and the wider sales organization. Acting as strategic consultants, this dynamic team supports Ad Sales and corporate stakeholders across a wide range of initiatives including long-term strategic planning, market/competitive analyses, go-to-market strategies, business case development, sales optimization, and budget planning.The Manager, of Streaming Ad Innovation Strategy will interface with business leaders across multiple functions, both inside and outside Ad Sales. We’re looking for a proactive self-starter to bring innovative thinking and strong analytical skills to help grow our business.
As an integral part of a blue-chip team with significant media experience, you will impact revenue growth across Peacock & the rest of the NBCUniversal portfolio by identifying new product ad innovations that will help to shape the future of Peacock and NBCU’s digital ad experience.Key responsibilities include, but are not limited to:Product Business Case Valuations+ Develop comprehensive business case analyses for new and improved product offerings that drive revenue and attract new clients to NBCU+ Perform financial analysis to determine revenue opportunity for new client offerings+ Support evaluation of new ad innovations on Peacock and set priority KPIs to track in-market performance+ Partner with BD teams to explore new/enhancement to existing/new vendors related to ad innovation+ Collaborate with stakeholders across business lines to establish buy-in and operationalize product strategies, including colleagues in Sales, Finance, Product, Planning, and Marketing.+ Drive marketplace insights to inform long-term growth opportunities around product ad innovations.
Understand NBCU’s strengths and gaps compared to our competitive set+ Develop a comprehensive tracker of competitive Ad Innovation and Ad ExperienceRoadmap Management and Sales Prioritization+ Score new ad innovations using NBCU Ad Innovation Framework to determine level of prioritization+ Partner with product on level of effort and final roadmap prioritization+ Gather sales/agency/client feedback to inform ad innovation product roadmap+ Work across product and strategy to ensure initiatives stay on track and teams are aligned on desired outcomesPerformance Analytics & Optimization+ Develop insights from current ad innovation revenue to inform senior leadership of current trends and areas of opportunity+ Create agency/category specific views to drive quarterly meetings with agency leads to help identify growth areas+ Define and monitor ad innovation performance KPIs, leveraging data and in market Sales feedback to optimized products/processes+ Partner with Marketing to develop / simplify go-to-market sales strategy and educate sales on new/existing ad innovation product offeringsBasic Requirements:+ Must possess a passion for media and strong intellectual curiosity.+ A minimum of 4 years previous relevant work experience; this could include media experience at a tech/network/streaming company, professional services (e.g., consulting, investment banking), or corporate strategy/finance.+ Proven quantitative analytical abilities, including Excel modeling skills.+ Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.+ Excellent written, verbal, and interpersonal communication skills; the ability to present results of complex analyses clearly.+ Excellent organizational, time and people management skills and the ability to work in groups and independently.+ BA/BS required.Desired Characteristics:+ Previous experience in advertising sales or at a media company a plus.+ Experience in Product, Ad Innovation, or Ad Experience+ Passion for diving into complex concepts, defining value propositions, and collaborating with other business lines on long-term growth strategies+ Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment.+ Ability to develop strong relationships with across all levels of the organization.Additional Requirements:Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (bcunicareers.com/benefits) of the Careers website. Salary range: $85,000-120,000 (bonus eligible)NBCUniversal's policy is to provide equal employment opportunities to all applicantsand employees without regard to race, color, religion, creed, gender, gender identityor expression, age, national origin or ancestry, citizenship, disability, sexualorientation, marital status, pregnancy, veteran status, membership in the uniformedservices, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran, you have theright to request a reasonable accommodation if you are unable or limited in yourability to use or access nbcunicareers.com as a result of your disability. You canrequest reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.
As an integral part of a blue-chip team with significant media experience, you will impact revenue growth across Peacock & the rest of the NBCUniversal portfolio by identifying new product ad innovations that will help to shape the future of Peacock and NBCU’s digital ad experience.Key responsibilities include, but are not limited to:Product Business Case Valuations+ Develop comprehensive business case analyses for new and improved product offerings that drive revenue and attract new clients to NBCU+ Perform financial analysis to determine revenue opportunity for new client offerings+ Support evaluation of new ad innovations on Peacock and set priority KPIs to track in-market performance+ Partner with BD teams to explore new/enhancement to existing/new vendors related to ad innovation+ Collaborate with stakeholders across business lines to establish buy-in and operationalize product strategies, including colleagues in Sales, Finance, Product, Planning, and Marketing.+ Drive marketplace insights to inform long-term growth opportunities around product ad innovations.
Understand NBCU’s strengths and gaps compared to our competitive set+ Develop a comprehensive tracker of competitive Ad Innovation and Ad ExperienceRoadmap Management and Sales Prioritization+ Score new ad innovations using NBCU Ad Innovation Framework to determine level of prioritization+ Partner with product on level of effort and final roadmap prioritization+ Gather sales/agency/client feedback to inform ad innovation product roadmap+ Work across product and strategy to ensure initiatives stay on track and teams are aligned on desired outcomesPerformance Analytics & Optimization+ Develop insights from current ad innovation revenue to inform senior leadership of current trends and areas of opportunity+ Create agency/category specific views to drive quarterly meetings with agency leads to help identify growth areas+ Define and monitor ad innovation performance KPIs, leveraging data and in market Sales feedback to optimized products/processes+ Partner with Marketing to develop / simplify go-to-market sales strategy and educate sales on new/existing ad innovation product offeringsBasic Requirements:+ Must possess a passion for media and strong intellectual curiosity.+ A minimum of 4 years previous relevant work experience; this could include media experience at a tech/network/streaming company, professional services (e.g., consulting, investment banking), or corporate strategy/finance.+ Proven quantitative analytical abilities, including Excel modeling skills.+ Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.+ Excellent written, verbal, and interpersonal communication skills; the ability to present results of complex analyses clearly.+ Excellent organizational, time and people management skills and the ability to work in groups and independently.+ BA/BS required.Desired Characteristics:+ Previous experience in advertising sales or at a media company a plus.+ Experience in Product, Ad Innovation, or Ad Experience+ Passion for diving into complex concepts, defining value propositions, and collaborating with other business lines on long-term growth strategies+ Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment.+ Ability to develop strong relationships with across all levels of the organization.Additional Requirements:Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (bcunicareers.com/benefits) of the Careers website. Salary range: $85,000-120,000 (bonus eligible)NBCUniversal's policy is to provide equal employment opportunities to all applicantsand employees without regard to race, color, religion, creed, gender, gender identityor expression, age, national origin or ancestry, citizenship, disability, sexualorientation, marital status, pregnancy, veteran status, membership in the uniformedservices, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran, you have theright to request a reasonable accommodation if you are unable or limited in yourability to use or access nbcunicareers.com as a result of your disability. You canrequest reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.