HI Writer_

HI WriterCulver City,California,United StatesDesignImagine what you could make at Apple. Extraordinary ideas have a way of becoming innovative products, services, and customer experiences. Bring passion and dedication to your job and there's no telling what you could accomplish. This role is part of the Customer Journeys Team which conceptualizes, designs and creates the strategy, content, and experience to promote engagement and acquisition for some of Apple’s most visible products including Apple Music, Apple Arcade, Apple TV+, Apple News, Fitness, and more. Writers on this team work on feature development and future designs through the lens of language. Specifically, this role will be writing messaging that drive acquisition, engagement, and retention within our products’ customer journeys.**Description**As a writer working on Customer Journeys your area of focus will center on the following: - Writing and iterating messages that inform and delight our customers, helping them to develop deeper relationships with what we do. - Seeing individual communications as instances within a broader picture, and working out where we can develop repeatability or customized messaging. - Being able to create a range of testable instances of messages and infer the difference between them to get better results. - Upholding the principles of transparency, privacy, and trust while supporting business objectives. - Working on a high volume of campaign-level and feature-specific messages at once. - Spending time with QA, Legal, and Localization teams to ensure content appears accurately for every audience. - Addressing feedback and improving the performance of our content and customer experience.**Minimum Qualifications**+ BA/BS or equivalent experience.+ A combination of UX and marketing skills ie. the ability to write copy that drives action, but is mindful of the context within the user experience+ An eye for detail, both in terms of what’s on the page, and the design of the overall customer journey+ Experience using language to drive measurable action within both product design and marketing environments.+ Experience growing user engagement through a polished combination of intuition, experimentation, and iteration.+ Experience crafting messages for all aspects of subscription-based products, including marketing, education, sign-up flows, payment methods, cancellation, and re-engagement.**Key Qualifications****Preferred Qualifications**+ 7-10 years experience writing in digital products and/or advertising marketing+ A passion for user-focused product experiences.+ An understanding of the role that copy plays within cross-functional projects. Good at balancing the demands of different stakeholders.+ A curiosity about proposing what’s right only after exploring why everything else might be wrong.+ The ability to develop well-informed points of view, while also remaining open to adjustments based on input from others.+ The ability to write from scratch, edit existing copy, and think beyond the written word with input from multiple team members.+ An inexhaustible attention to detail.+ Should enjoy contributing to and implementing style guides.**Education & Experience****Additional Requirements****Pay & Benefits**+ At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $166,600 and $250,600, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (pple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.+ Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (eoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)**Apple Footer**Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race,color,religion,sex,sexual orientation,gender identity,national origin,disability,Veteran status,or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .Apple will not discriminate or retaliate against applicants who inquire about,disclose,or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco,review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .