Website Content Manager

Position Type: Exempt, Full-time position

Reporting to: Director, Communications

Position Location: Washington D.C. with Hybrid Work Schedule, Requiring 3-Days In-Office

Help drive impactful digital engagement to advance Families USA’s mission

About Us:

At Families USA Foundation, we're more than just a workplace - we're a community dedicated to making a difference in the lives of individuals and communities nationwide. Since 1981, we've championed high-quality, affordable healthcare and improved health for all, and have cultivated strong relationships with consumer leaders, advocates, and partner organizations across all 50 states and the District of Columbia.

Position Overview and Key Responsibilities:

We are seeking a skilled Website Content Manager to oversee the development, implementation, and management of our websites, campaign microsites, and intranet communications. This role is crucial in raising brand awareness and informing both internal and external audiences, aligning with the organization's mission and goals.

Key Responsibilities:

Website and Content Management: This individual will handle the day-to-day management of all Families USA network websites. This includes collaborating with the communications team to develop a web content strategy that reflects the organization’s mission and brand strategy. The role requires maintaining consistent brand messaging across all channels and ensuring effective content presentation for internal and external stakeholders. The manager will also partner with internal teams to keep the website content up to date, including announcements, news, events, and resources.

Web Analytics and User Experience Optimization: The ideal candidate will utilize their expertise in digital technology (such as Google Analytics) to optimize content, enhance search rankings, and analyze user engagement metrics across all channels. Staying current with industry trends and best practices is essential to continuously improve Families USA’s content marketing efforts. Additionally, the manager will oversee the online content calendar, ensuring the timely creation and delivery of website content throughout the year.

Technical Support and Troubleshooting: Serving as the primary contact for website-related technical issues, the Website Content Manager will provide prompt solutions and collaborate with external vendors and the technology team to maintain site standards and security.

Qualifications:

The ideal candidate will have a bachelor's degree in Communications, English, Marketing, Journalism, or a related field, coupled with 3-5 years of progressive experience in content management. The candidate should demonstrate a strong blend of technical expertise and creative vision, with proficiency in using content management systems (CMS) and search engine optimization (SEO) best practices. They must be skilled in creating original, engaging content that aligns with brand strategy and effectively targets specific audiences. Experience in analyzing user engagement metrics, optimizing content based on data insights, and managing digital content calendars is essential. The role requires excellent communication and collaboration skills, with the ability to work seamlessly across teams and at various organizational levels. The candidate should be adept at managing relationships with external vendors and working closely with the technology team to ensure site standards and security. Agility in a fast-paced, deadline-driven environment is crucial, as is the ability to prioritize and adapt to shifting demands without sacrificing quality. A passion for social justice and a commitment to FUSA’s mission are highly valued in this role.

Benefits and Perks:

Our salary range for this role is $70K - $80K and will be commensurate with experience. In addition to competitive compensation, we offer a hybrid work schedule, comprehensive health and retirement benefits, generous vacation time, and much more.

Why Join Us:

Joining our team means embracing a dynamic, empowering, and collaborative work environment where you'll have the opportunity to reach your full potential while contributing to a meaningful mission. We foster an atmosphere of respect and support, where every team member is valued for their unique contributions. We believe in equity, recognizing that our differences allow us to accomplish our most effective work. Collaboration is at the heart of what we do - we optimize our collective resources, skills, and experiences to carry out our mission and maximize our impact. We strive for excellence in everything we do, working tirelessly to increase our organizational impact and improve the lives of the people we serve. Accountability is paramount - we embrace practices that build trust, reduce stress, and enable us to work more effectively and efficiently. Transparency is key - we communicate clearly and proactively to gain insight into our priorities, make informed decisions, and encourage camaraderie.

Application Process:

We encourage all qualified candidates to apply online and include in your application: your cover letter, resume, and a portfolio of prior work. This position will remain open until filled. Successful candidates will be contacted for first interviews.

Families USA is an Equal Employment Opportunity employer. We do not discriminate against employees or applicants for employment without regard to race, color, national origin, sex, sexual orientation, marital status, religion, age, disability, gender identity or expression, personal appearance, family responsibilities, political affiliation, results of genetic testing, or service in the military.