Digital Marketing Director

About the company:Established almost 50 years ago, Feldco is a leading home improvement company specializing in replacement windows, doors, siding, and roofing. Recognized for our commitment to customer satisfaction, we serve multiple locations across the Midwest.About the role:Develop and execute comprehensive digital marketing strategies aligned with business goals and regional dynamics.Lead and optimize digital marketing campaigns, ensuring alignment with budget constraints and performance objectives.Supervise and mentor a team of digital marketing specialists, fostering professional growth and expanding capabilities in digital strategy execution.Manage and optimize SEO, paid media, email marketing, and website experiences to maximize customer acquisition and retention.Actively monitor and analyze digital marketing efforts using tools to track performance metrics, generate insights, and optimize campaigns for maximum ROI.Manage the annual digital marketing budget, ensuring efficient resource allocation across different channels and campaigns.Collaborate with other departments to integrate digital marketing initiatives with overall marketing strategies, ensuring consistency and effectiveness across all customer touchpoints.Stay updated on industry trends and best practices in digital marketing, implementing innovative strategies to maintain competitive advantage and drive continuous improvement.Requirements:Bachelor's degree in Marketing, Digital Marketing, IT, or related field.Minimum of 5-7 years of B2C digital marketing and lead generation experience.Proven track record of effectively managing large-scale digital marketing campaigns and budgets.Expertise in SEO, SEM, Google Analytics, and Google Ads.Experience in team management and development.Excellent communication skills and high-energy personality.