THE CENTER FOR PROFESSIONAL EDUCATION, INC.
Social Media Marketing Manager
THE CENTER FOR PROFESSIONAL EDUCATION, INC., Broomall, Pennsylvania, United States, 19008
We are a national provider of continuing professional education (CPE) to CPAs and financial professionals. As a long-standing member of the National Association of State Boards of Accountancy (NASBA) National Registry of CPE sponsors, we maintain high quality educational products accepted by all state boards of accountancy. Our products are available in multiple delivery modes, including live presentations, webinars and self-study.
About the role
The Social Media Marketing Manager will be responsible for executing the marketing vision and strategy across all channels including SEO, social media etc.. We are seeking a strategic marketing leader with a broad skill set which demonstrates visionary thought leadership, analytical horsepower, excellent business judgment, relationship building management, and a passion to be a change-agent motivated by making a positive impact every day.
Education and/or Experience
Ideal candidate will have at least 5 years of digital marketing/SEO experience on an e-commerce or service operation. Bachelor’s degree in marketing/business preferred.
Desired Knowledge, Skills and Abilities
· Experience developing a marketing plan including strategy, goals, budget and tactics. Ensure adherence to brand voice and strategy across channels
· Knowledge of the financial service industry and experience in marketing to financial professionals and corporate executives
· Knowledge of Google AdWords, Bing Ads, Google Analytics and social platforms including Pinterest, X, Meta, LinkedIn and Instagram
· Strong analytical expertise. Proactively plan and measure analytics, using reports and data to measure and analyze campaign results, assess against goals (KPIs and ROI), identify trends and insights, and optimize spend and performance
· Experience executing digital marketing campaigns including SEO, SEM, display advertising, Paid Social, and other types of paid and owned digital media
· Up-to-date with the latest trends and best practices in online marketing and measurement
The position is available to the right candidate as fully remote. Salary will be determined based upon the candidate’s background and experience.
Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.
Job Type: Full Time
Flexible work from home options available.
About the role
The Social Media Marketing Manager will be responsible for executing the marketing vision and strategy across all channels including SEO, social media etc.. We are seeking a strategic marketing leader with a broad skill set which demonstrates visionary thought leadership, analytical horsepower, excellent business judgment, relationship building management, and a passion to be a change-agent motivated by making a positive impact every day.
Education and/or Experience
Ideal candidate will have at least 5 years of digital marketing/SEO experience on an e-commerce or service operation. Bachelor’s degree in marketing/business preferred.
Desired Knowledge, Skills and Abilities
· Experience developing a marketing plan including strategy, goals, budget and tactics. Ensure adherence to brand voice and strategy across channels
· Knowledge of the financial service industry and experience in marketing to financial professionals and corporate executives
· Knowledge of Google AdWords, Bing Ads, Google Analytics and social platforms including Pinterest, X, Meta, LinkedIn and Instagram
· Strong analytical expertise. Proactively plan and measure analytics, using reports and data to measure and analyze campaign results, assess against goals (KPIs and ROI), identify trends and insights, and optimize spend and performance
· Experience executing digital marketing campaigns including SEO, SEM, display advertising, Paid Social, and other types of paid and owned digital media
· Up-to-date with the latest trends and best practices in online marketing and measurement
The position is available to the right candidate as fully remote. Salary will be determined based upon the candidate’s background and experience.
Please submit a brief description of your work experience and your salary expectations. We look forward to hearing from you.
Job Type: Full Time
Flexible work from home options available.