Weee!
Sr. Content Marketing Specialist - Japanese Market
Weee!, Fremont, California, us, 94537
About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
About The Role
We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'sJapanese Marketing Team to create and deliver effective marketing campaigns that focus onthe Japanese Community. This role will collaborate with Merchandising, PerformanceMarketing, Product teams to produce best-in-class marketing content targeting the JapaneseCommunity to drive user revenue while closely working with the Marketing Manager onstrategies to deliver effective ad content for digital and print. This is a great opportunity towork with entrepreneurial professionals in a dynamic environment.
Responsibilities• Produce effective content for storefront to promote weekly deals, seasonalpromotions, evergreen collections from start to finish. Content includes designingin-app and website landing pages, email campaigns, daily and seasonal apppush campaigns.• Manage and optimize storefront content strategy per Japanese storefrontmarketing calendar to drive Japanese user engagement.• Manage and execute lifecycle campaigns end-to-end from defining targetaudience, design ad content, reporting, and optimization, while working withinternal stakeholders to ensure revenue objectives are met.• Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies withoverall marketing goals.• Support the Japanese Marketing Team in moderating and engaging onlinecommunities to boost Weee!'s Japanese user engagement, build trust and brandloyalty, encourage word-of-mouth marketing, and drive sales.• Create, curate, and manage engaging content across various social mediaplatforms (Instagram, TikTok, Pinterest etc.).• Write compelling copy and create visual content (graphics, videos, etc.) thatresonates with our target audience.• Engage with our online community by responding to comments, messages, andreviews in a timely and professional manner.• Work closely with the marketing team to ensure cohesive branding andmessaging across all social media channels.• Support the development and implementation of influencer marketing strategiesaligned with the overall marketing goals and brand vision.• Research, identify, and engage with relevant influencers across various socialmedia platforms.• Conduct market research, A/B testing to identify content gaps and opportunities;track and analyze key metrics to measure the success of content marketinginitiatives.• Analyze storefront performance and draft performance updates on a weeklybasis (campaign performance, KPIs, growth metrics) to the team members andsenior executives.
Skills And Qualifications• 3+ years of landing page design, email and push marketing experience• 3+ years of Graphics design, video content creation experience, with a focus ondigital media• A Bachelors' Degree or relevant experience applicable to digital mediamarketing, advertising, and communications industry• Strong understanding of social media platforms and best practices• Proficiency with standard digital design tools like Figma, Canva, Adobe andExcel or Google Sheets• Strong verbal and written communication skills. Native/Bilingual proficiency inEnglish, proficient in Japanese a plus• Be in touch with native Japanese Community• Background in eCommerce, food-delivery a plus• Have a passion for making delicious, fresh groceries accessible to everyone!
BenefitsComprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages401k, 4% company matchEquityAnnual bonus planVacation and holiday time offMonthly mobile stipendMonthly Weee! Points creditsCompensation Range
The US base salary range for this full-time position is $70,000-85,000This role may be eligible to discretionary bonus, incentives and benefitsOur salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers
Softbank Vision Funds
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.
Softbank Vision Funds
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
About The Role
We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'sJapanese Marketing Team to create and deliver effective marketing campaigns that focus onthe Japanese Community. This role will collaborate with Merchandising, PerformanceMarketing, Product teams to produce best-in-class marketing content targeting the JapaneseCommunity to drive user revenue while closely working with the Marketing Manager onstrategies to deliver effective ad content for digital and print. This is a great opportunity towork with entrepreneurial professionals in a dynamic environment.
Responsibilities• Produce effective content for storefront to promote weekly deals, seasonalpromotions, evergreen collections from start to finish. Content includes designingin-app and website landing pages, email campaigns, daily and seasonal apppush campaigns.• Manage and optimize storefront content strategy per Japanese storefrontmarketing calendar to drive Japanese user engagement.• Manage and execute lifecycle campaigns end-to-end from defining targetaudience, design ad content, reporting, and optimization, while working withinternal stakeholders to ensure revenue objectives are met.• Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies withoverall marketing goals.• Support the Japanese Marketing Team in moderating and engaging onlinecommunities to boost Weee!'s Japanese user engagement, build trust and brandloyalty, encourage word-of-mouth marketing, and drive sales.• Create, curate, and manage engaging content across various social mediaplatforms (Instagram, TikTok, Pinterest etc.).• Write compelling copy and create visual content (graphics, videos, etc.) thatresonates with our target audience.• Engage with our online community by responding to comments, messages, andreviews in a timely and professional manner.• Work closely with the marketing team to ensure cohesive branding andmessaging across all social media channels.• Support the development and implementation of influencer marketing strategiesaligned with the overall marketing goals and brand vision.• Research, identify, and engage with relevant influencers across various socialmedia platforms.• Conduct market research, A/B testing to identify content gaps and opportunities;track and analyze key metrics to measure the success of content marketinginitiatives.• Analyze storefront performance and draft performance updates on a weeklybasis (campaign performance, KPIs, growth metrics) to the team members andsenior executives.
Skills And Qualifications• 3+ years of landing page design, email and push marketing experience• 3+ years of Graphics design, video content creation experience, with a focus ondigital media• A Bachelors' Degree or relevant experience applicable to digital mediamarketing, advertising, and communications industry• Strong understanding of social media platforms and best practices• Proficiency with standard digital design tools like Figma, Canva, Adobe andExcel or Google Sheets• Strong verbal and written communication skills. Native/Bilingual proficiency inEnglish, proficient in Japanese a plus• Be in touch with native Japanese Community• Background in eCommerce, food-delivery a plus• Have a passion for making delicious, fresh groceries accessible to everyone!
BenefitsComprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages401k, 4% company matchEquityAnnual bonus planVacation and holiday time offMonthly mobile stipendMonthly Weee! Points creditsCompensation Range
The US base salary range for this full-time position is $70,000-85,000This role may be eligible to discretionary bonus, incentives and benefitsOur salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers
Softbank Vision Funds
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.
Softbank Vision Funds