Vivid Seats
Director, Lifecycle Marketing
Vivid Seats, Chicago, Illinois, United States, 60290
Who we are : Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of
Built In's
top places to work in 2023 , we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
The Opportunity:
The Director, Lifecycle Marketing will be responsible for driving fan engagement, retention, and cross-sell/up-sell in order to improve fan loyalty and LTV. This Director will own Lifecycle Marketing across Vivid Seats platforms and lines of business (LOB) with a laser-like focus on the fan and their journey. Success in this role will require:
Building a highly effective fan engagement strategy and playbook;Leveraging the MarTech stack to enable personalization at scale;Structuring and leading a high-performance Lifecycle Marketing team that is able to test, iterate, and scale quickly;Building strong cross-functional partnerships to create long-term, high-value relationships with fans.
This Marketer must be comfortable and highly agile, leading in a fast-paced, constantly changing environment. We need someone who knows how to build new things (capabilities, technologies, processes, teams) and optimize what is already working. This role requires someone with aggressive and confident strategic thinking and planning, plus an expertise in operationalizing the plans they set in motion.
How your role contributes to the success of Vivid Seats:Fan Engagement Strategy & Playbook
– Build an integrated Lifecycle strategy and tactical CRM and playbook reflecting every aspect of the Company’s mission and growth agenda. The key opportunity is to increase repeat rate among Vivid Seats large database of prior buyers and decrease “one and done” behavior.Segmentation/Targeting
– Direct the activity of Marketing analyst (and collaborate with central Business Intelligence team) to understand the current fan journey. Identify and prioritize consumers with the highest potential to re-engage/repeat or purchase additional offerings.Grow Addressable User Base
– Collaborate closely with Product teams to uncover and reach audience segments at the right time and place in their customer journey to enhance engagement via personalization.Product Collaboration
– Collaborate with Product and Design teams to integrate calls to action throughout the UI/UX to move fans across the platform.Cross-Platform Marketing
– Collaborate with Supply Chain, Mapping & other Marketing teams to understand high-opportunity events/key releases.Test & Learn
– Combine data fluency with an experimental mindset to guide testing frameworks that optimize each send, canvas, campaign, and the Lifecycle strategy overall.
How your role expectations will progress as the Director, Lifecycle Marketing in the first 30, 60, and 90 days:30 days inAcclimate to Vivid Seats’ values and organizational goals.Understand your teams’ contributions and the needs of stakeholders.Audit the consumer journey and review CRM dashboards/reports.Establish relationships with key cross-functional contacts.Meet with key vendors and review existing contracts.Set weekly touch points with direct reports.
60 days inFine-tune performance measures for a clear view of program performance.Review CRM department objectives & calibrate as-needed.Input into/ratify an ongoing testing roadmap.Participate in monthly Repeat Rate Review with senior leadership.Empower and coach team members.
90 days inDemonstrate meaningful progress to key goals.Monitor and evolve team deliverables.Take stock of existing tools/MarTech stack.Collaborate with stakeholders to confirm prioritization.
What You’ll Bring:CRM/Loyalty/Personalization – Experience designing and deploying a comprehensive, digital-first CRM program.Ecommerce/Dual-Sided Marketplace Experience – Experience leading Lifecycle Marketing strategy in an Ecommerce context.Digital & MarTech – Recent experience managing or overseeing multiple digital channels.Capability Development – Experience to optimize a robust customer journey capability.
Our Commitment:
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification. Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.
Location:
Chicago, IL
This position will be based at the Company’s headquarters in downtown Chicago, where teams embrace hybrid in-person working 2-3 days a week. Vivid Seats’ mission is to help fans “experience it live” and that belief extends to employees as well. Vivid Seats just opened a brand new 40,000+ sf space in the historic Marshall Field building at Washington & State, close to several train stops and accessible via indoor pedway system.#J-18808-Ljbffr
Built In's
top places to work in 2023 , we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
The Opportunity:
The Director, Lifecycle Marketing will be responsible for driving fan engagement, retention, and cross-sell/up-sell in order to improve fan loyalty and LTV. This Director will own Lifecycle Marketing across Vivid Seats platforms and lines of business (LOB) with a laser-like focus on the fan and their journey. Success in this role will require:
Building a highly effective fan engagement strategy and playbook;Leveraging the MarTech stack to enable personalization at scale;Structuring and leading a high-performance Lifecycle Marketing team that is able to test, iterate, and scale quickly;Building strong cross-functional partnerships to create long-term, high-value relationships with fans.
This Marketer must be comfortable and highly agile, leading in a fast-paced, constantly changing environment. We need someone who knows how to build new things (capabilities, technologies, processes, teams) and optimize what is already working. This role requires someone with aggressive and confident strategic thinking and planning, plus an expertise in operationalizing the plans they set in motion.
How your role contributes to the success of Vivid Seats:Fan Engagement Strategy & Playbook
– Build an integrated Lifecycle strategy and tactical CRM and playbook reflecting every aspect of the Company’s mission and growth agenda. The key opportunity is to increase repeat rate among Vivid Seats large database of prior buyers and decrease “one and done” behavior.Segmentation/Targeting
– Direct the activity of Marketing analyst (and collaborate with central Business Intelligence team) to understand the current fan journey. Identify and prioritize consumers with the highest potential to re-engage/repeat or purchase additional offerings.Grow Addressable User Base
– Collaborate closely with Product teams to uncover and reach audience segments at the right time and place in their customer journey to enhance engagement via personalization.Product Collaboration
– Collaborate with Product and Design teams to integrate calls to action throughout the UI/UX to move fans across the platform.Cross-Platform Marketing
– Collaborate with Supply Chain, Mapping & other Marketing teams to understand high-opportunity events/key releases.Test & Learn
– Combine data fluency with an experimental mindset to guide testing frameworks that optimize each send, canvas, campaign, and the Lifecycle strategy overall.
How your role expectations will progress as the Director, Lifecycle Marketing in the first 30, 60, and 90 days:30 days inAcclimate to Vivid Seats’ values and organizational goals.Understand your teams’ contributions and the needs of stakeholders.Audit the consumer journey and review CRM dashboards/reports.Establish relationships with key cross-functional contacts.Meet with key vendors and review existing contracts.Set weekly touch points with direct reports.
60 days inFine-tune performance measures for a clear view of program performance.Review CRM department objectives & calibrate as-needed.Input into/ratify an ongoing testing roadmap.Participate in monthly Repeat Rate Review with senior leadership.Empower and coach team members.
90 days inDemonstrate meaningful progress to key goals.Monitor and evolve team deliverables.Take stock of existing tools/MarTech stack.Collaborate with stakeholders to confirm prioritization.
What You’ll Bring:CRM/Loyalty/Personalization – Experience designing and deploying a comprehensive, digital-first CRM program.Ecommerce/Dual-Sided Marketplace Experience – Experience leading Lifecycle Marketing strategy in an Ecommerce context.Digital & MarTech – Recent experience managing or overseeing multiple digital channels.Capability Development – Experience to optimize a robust customer journey capability.
Our Commitment:
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification. Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.
Location:
Chicago, IL
This position will be based at the Company’s headquarters in downtown Chicago, where teams embrace hybrid in-person working 2-3 days a week. Vivid Seats’ mission is to help fans “experience it live” and that belief extends to employees as well. Vivid Seats just opened a brand new 40,000+ sf space in the historic Marshall Field building at Washington & State, close to several train stops and accessible via indoor pedway system.#J-18808-Ljbffr