Gelato
Director of Product Marketing
Gelato, Rochester, New York, United States, 14624
Job Title:
Director Product Marketing
Before applying for this role, please read the following information about this opportunity found below.Locations:
London, Oslo, Berlin, Barcelona, Madrid, Denver, AtlantaWorking Model:
Hybrid, with a 3 days in the office requirementBenefits:
Share Options, Private Health CareAbout GelatoGelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production.The positionWe are seeking a dynamic and experienced Director of Product Marketing to develop, organize and implement our global product marketing practice. The role is responsible for driving Gelato’s go-to-market strategy and the ideal candidate will have a proven track record in developing and executing a best-in-class product marketing practice in a global B2B SaaS organization.Some of your key responsibilities will includeDevelop and articulate a clear vision for the go-to-market strategy, ensuring alignment with overall business objectives.Define and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the market.Conduct thorough competitive analysis to identify market trends, opportunities and threats, providing insights that inform product strategy and positioning.Collaborate closely with the sales team to create effective sales play that drive engagement and conversion, leveraging market insights and customer feedback.Drive cross-functional awareness and understanding of go-to-market initiatives with enablement materials and training.Craft compelling and cohesive sales narratives that resonate with target audiences and effectively communicate the brand story and product benefits.Develop high-impact sales collateral, including presentations, case studies, whitepapers, and other materials, to support the sales team in their efforts.Implement a comprehensive content strategy that encompasses thought leadership, educational content, and promotional materials to build brand awareness and credibility.Lead cross-functional teams to plan and execute successful product launches, ensuring coordinated efforts across marketing, sales, and product development.Hire, train, coach and motivate a team of product marketers to align to business goals and deliver key artifacts for cross-functional teams.Research, define and develop plans for new markets in partnership with go-to-market leaders to expand Gelato total addressable market.Who you areYou have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role.Our minimum requirements for this role include:Experience as a Director or leading the Product Marketing driving strategy and execution.Proven ability to analyze markets and help drive our go-to-market direction.Data driven in your approach to help make informed decisions.Ability to move at a fast pace and comfortable in an iterative environment.Experience building messaging and content for all go-to-market functions inclusive of demand generation, sales.Experience building and leading high performance teams, developing and operationalizing brand marketing organizations.Proven ability to help drive team enablement of GTM strategy and content to support.Comfortable working with stakeholders across c-suite, marketing, sales, customer success.Excellent project management and time management skills.Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.You are comfortable prioritizing a strategy, setting expectations, and at times saying “no” diplomatically.What it’s like to work at GelatoWe are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit.
#J-18808-Ljbffr
Director Product Marketing
Before applying for this role, please read the following information about this opportunity found below.Locations:
London, Oslo, Berlin, Barcelona, Madrid, Denver, AtlantaWorking Model:
Hybrid, with a 3 days in the office requirementBenefits:
Share Options, Private Health CareAbout GelatoGelato has built the world's largest and most global platform for on-demand production and fulfillment of customized products. Today, those products are part of huge markets, such as apparel, wall-art, drinkware, digitally printed books, greeting cards. In the future, the market opportunities are endless thanks to new technologies such as 3D printing. We support a new wave of e-commerce entrepreneurs to sell their creativity globally, with a more local and sustainable production.The positionWe are seeking a dynamic and experienced Director of Product Marketing to develop, organize and implement our global product marketing practice. The role is responsible for driving Gelato’s go-to-market strategy and the ideal candidate will have a proven track record in developing and executing a best-in-class product marketing practice in a global B2B SaaS organization.Some of your key responsibilities will includeDevelop and articulate a clear vision for the go-to-market strategy, ensuring alignment with overall business objectives.Define and refine product messaging and positioning that effectively communicates the value proposition to target audiences and differentiates our products in the market.Conduct thorough competitive analysis to identify market trends, opportunities and threats, providing insights that inform product strategy and positioning.Collaborate closely with the sales team to create effective sales play that drive engagement and conversion, leveraging market insights and customer feedback.Drive cross-functional awareness and understanding of go-to-market initiatives with enablement materials and training.Craft compelling and cohesive sales narratives that resonate with target audiences and effectively communicate the brand story and product benefits.Develop high-impact sales collateral, including presentations, case studies, whitepapers, and other materials, to support the sales team in their efforts.Implement a comprehensive content strategy that encompasses thought leadership, educational content, and promotional materials to build brand awareness and credibility.Lead cross-functional teams to plan and execute successful product launches, ensuring coordinated efforts across marketing, sales, and product development.Hire, train, coach and motivate a team of product marketers to align to business goals and deliver key artifacts for cross-functional teams.Research, define and develop plans for new markets in partnership with go-to-market leaders to expand Gelato total addressable market.Who you areYou have a start-up mentality, incredible stamina, resilience, and grit. You’re a doer. You change until you win. You feel comfortable getting your hands dirty while never losing sight of long-term ambition. You are confident in your abilities and experience, yet humble and curious in your execution. Embracing change, complexity, and ambiguity while also navigating a little bit of chaos is essential for success in this role.Our minimum requirements for this role include:Experience as a Director or leading the Product Marketing driving strategy and execution.Proven ability to analyze markets and help drive our go-to-market direction.Data driven in your approach to help make informed decisions.Ability to move at a fast pace and comfortable in an iterative environment.Experience building messaging and content for all go-to-market functions inclusive of demand generation, sales.Experience building and leading high performance teams, developing and operationalizing brand marketing organizations.Proven ability to help drive team enablement of GTM strategy and content to support.Comfortable working with stakeholders across c-suite, marketing, sales, customer success.Excellent project management and time management skills.Proven ability to work with products to help narrate roadmap and message the value proposition of release cycles to our customers, partners, and prospects.You are comfortable prioritizing a strategy, setting expectations, and at times saying “no” diplomatically.What it’s like to work at GelatoWe are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit.
#J-18808-Ljbffr