Hunter
Executive Vice President, Media Strategy
Hunter, Los Angeles, California, United States, 90079
There’s a reason HUNTER is recognized as one of America’s Most Loved Workplaces and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 260+ strong and counting.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.HUNTER is seeking a dynamic and visionary Executive Vice President (EVP) of Media Strategy to join the agency’s centralized earned Media Team. The EVP will lead a team of 10+ bi-coastal earned media specialists, who provide counsel and expertise on media strategy and outreach for all agency clients across the following verticals: Food & CPG, Wine & Spirits, Health & Wellness, Beauty, Personal Care & Fashion, Home & Lifestyle, Technology & E-Commerce, and more.In this role, the EVP will be responsible first and foremost for the management and growth of the team of bi-coastal specialists and must effectively oversee a large volume of both short and long-term assignments across all agency clients. In addition to the day-to-day management of Media Team members, this role is also one that provides strategic guidance to internal agency account team members (of all levels, Account Coordinators – C suite) as well as clients.The EVP will inspire innovation and results across client campaigns, with attention to crafting story ideas, developing the team’s strong relationships with national, broadcast, trade, regional and local media, and of course, earning journalists’ attention. The ideal candidate has experience with consumer, entertainment and business + corporate storytelling.This is a key leadership position within the agency’s Specialty Services Teams and will drive continued departmental growth and development. We are seeking a media enthusiast with relentless curiosity and a deep understanding of the evolving media landscape. This role will focus on evolving department expertise to match the changing media landscape and act as a center of excellence resource for the agency's earned media needs. The EVP must possess deep industry experience and understanding in order to effectively work to counsel and partner with colleagues (account team, digital/social, creative, entertainment, etc.) and agency partners in order to develop media strategies that fit within the larger marketing mix.The ideal candidate will steer the agency’s point of view and work, counsel clients, participate in new business development, mentor talent, and provide thought leadership to keep the agency ahead in a connected media world.The EVP of Media Strategy will report to the Chief Entertainment + Media Officer.Qualifications Required:Bachelor’s degree in communications, Public Relations, Marketing, or related field.Minimum of 15 years of experience in media relations, public relations, or communications, with a proven track record of driving innovation and achieving impactful results.Strong network of media contacts across diverse industries and platforms.Exceptional strategic thinking and problem-solving skills, with a passion for pushing boundaries and exploring new approaches.Demonstrated leadership experience, with the ability to inspire and mentor a team to achieve excellence.Proficiency in media monitoring and analytics tools to measure campaign performance and ROI.Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to internal teams and clients.Located in New York City, NY.Essential Job Functions & Responsibilities:Media Strategy/Specialty ManagementCounsel in earned-centric strategy development and narrative creation for proactive and reactive media outreach to drive results and media placements.Play an integral role in overseeing the teams’ efforts across media outreach, from strategy to execution, including planning, pitching, and recapping.Anticipate issues; recognize potential challenges and act early to remedy them.Stay ahead of industry trends and consumer insights, identifying opportunities to align tactics with client objectives.Partner with agency leaders to establish and track key performance indicators (KPIs) for media strategies and campaigns.Assist Managing Directors in problem-solving for clients, or teams. Make recommendations for ways to meet the needs.Cultivate and maintain relationships with top-tier media contacts to secure high-impact placements and coverage.Talent LeadershipLead a team of 10+ media specialists, fostering a collaborative, engaged, and positive work environment.Drive professional development and growth within the team through mentorship, coaching and training.Foster a culture of curiosity, encouraging the team to explore new media channels and technologies.Be a positive role model and mentor for others across the agency, specifically in the areas of people management and client service.Agency + Department GrowthBuild and maintain strong cross departmental relationships, offering expert counsel on media strategy and outreach.Participate in new business pitches and presentations, showcasing agency’s media strategy expertise.Represent the agency in industry forums, white papers, and speaking engagements, when applicable.Provide regular reports and updates to senior leadership on media performance and impact.Continuously seek opportunities to improve process and deliver exceptional results for clients.Demonstrate an interest in the long-range health of the Agency and collaborate with leadership to establish a growth plan.In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $200K - 240K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry.Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:Food + BeverageWine + SpiritsHealth + WellnessBeauty + Personal Care + FashionHome + Lifestyle + TravelRetail + E-commerceSee us in action here: https://hunterpr.com
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.HUNTER is seeking a dynamic and visionary Executive Vice President (EVP) of Media Strategy to join the agency’s centralized earned Media Team. The EVP will lead a team of 10+ bi-coastal earned media specialists, who provide counsel and expertise on media strategy and outreach for all agency clients across the following verticals: Food & CPG, Wine & Spirits, Health & Wellness, Beauty, Personal Care & Fashion, Home & Lifestyle, Technology & E-Commerce, and more.In this role, the EVP will be responsible first and foremost for the management and growth of the team of bi-coastal specialists and must effectively oversee a large volume of both short and long-term assignments across all agency clients. In addition to the day-to-day management of Media Team members, this role is also one that provides strategic guidance to internal agency account team members (of all levels, Account Coordinators – C suite) as well as clients.The EVP will inspire innovation and results across client campaigns, with attention to crafting story ideas, developing the team’s strong relationships with national, broadcast, trade, regional and local media, and of course, earning journalists’ attention. The ideal candidate has experience with consumer, entertainment and business + corporate storytelling.This is a key leadership position within the agency’s Specialty Services Teams and will drive continued departmental growth and development. We are seeking a media enthusiast with relentless curiosity and a deep understanding of the evolving media landscape. This role will focus on evolving department expertise to match the changing media landscape and act as a center of excellence resource for the agency's earned media needs. The EVP must possess deep industry experience and understanding in order to effectively work to counsel and partner with colleagues (account team, digital/social, creative, entertainment, etc.) and agency partners in order to develop media strategies that fit within the larger marketing mix.The ideal candidate will steer the agency’s point of view and work, counsel clients, participate in new business development, mentor talent, and provide thought leadership to keep the agency ahead in a connected media world.The EVP of Media Strategy will report to the Chief Entertainment + Media Officer.Qualifications Required:Bachelor’s degree in communications, Public Relations, Marketing, or related field.Minimum of 15 years of experience in media relations, public relations, or communications, with a proven track record of driving innovation and achieving impactful results.Strong network of media contacts across diverse industries and platforms.Exceptional strategic thinking and problem-solving skills, with a passion for pushing boundaries and exploring new approaches.Demonstrated leadership experience, with the ability to inspire and mentor a team to achieve excellence.Proficiency in media monitoring and analytics tools to measure campaign performance and ROI.Excellent communication and presentation skills, with the ability to effectively convey complex ideas and strategies to internal teams and clients.Located in New York City, NY.Essential Job Functions & Responsibilities:Media Strategy/Specialty ManagementCounsel in earned-centric strategy development and narrative creation for proactive and reactive media outreach to drive results and media placements.Play an integral role in overseeing the teams’ efforts across media outreach, from strategy to execution, including planning, pitching, and recapping.Anticipate issues; recognize potential challenges and act early to remedy them.Stay ahead of industry trends and consumer insights, identifying opportunities to align tactics with client objectives.Partner with agency leaders to establish and track key performance indicators (KPIs) for media strategies and campaigns.Assist Managing Directors in problem-solving for clients, or teams. Make recommendations for ways to meet the needs.Cultivate and maintain relationships with top-tier media contacts to secure high-impact placements and coverage.Talent LeadershipLead a team of 10+ media specialists, fostering a collaborative, engaged, and positive work environment.Drive professional development and growth within the team through mentorship, coaching and training.Foster a culture of curiosity, encouraging the team to explore new media channels and technologies.Be a positive role model and mentor for others across the agency, specifically in the areas of people management and client service.Agency + Department GrowthBuild and maintain strong cross departmental relationships, offering expert counsel on media strategy and outreach.Participate in new business pitches and presentations, showcasing agency’s media strategy expertise.Represent the agency in industry forums, white papers, and speaking engagements, when applicable.Provide regular reports and updates to senior leadership on media performance and impact.Continuously seek opportunities to improve process and deliver exceptional results for clients.Demonstrate an interest in the long-range health of the Agency and collaborate with leadership to establish a growth plan.In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $200K - 240K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:a hybrid work model;a “work from anywhere in the US” policy (up to four weeks a year);a year-round staff training and development curriculum; anda staff-led Action Group dedicated to DEI excellence in the agency and industry.Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:Food + BeverageWine + SpiritsHealth + WellnessBeauty + Personal Care + FashionHome + Lifestyle + TravelRetail + E-commerceSee us in action here: https://hunterpr.com
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