Intergage
Senior Manager, Global Social Marketing
Intergage, Los Angeles, California, United States, 90079
Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need
2K is looking for a Senior Manager, Social Marketing, to join the publishing team focused on a new AAA IP. Reporting to the Director, Digital Marketing, you will play a crucial role driving the social marketing vision, strategy, execution, and resourcing throughout the lifecycle of our new game. The ideal candidate will be a gaming enthusiast, with expert knowledge and deep drive for social marketing campaigns and serving player communities.You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.What You Will Do
Social MarketingLead and develop our social marketing strategy, campaigns, and team.Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.Develop social engagement and growth performance metrics, providing regular performance analysis and reporting on performance and player sentiment.Steer creative ideation and social content development needed to launch best-in-class campaigns.Leadership, Collaboration, and CommunicationCollaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.Lead and grow the Social Marketing team, ensuring that our future roadmap and social marketing campaigns are resourced for success.Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.What Will Make You a Great Fit
A proven track record (6-8+ years) as a Global Social Marketing leader in live service games.An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, and gaming platforms).Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.Flexibility and the ability to pivot directions when needed.Good taste in content and an eye for which social marketing approaches will move the needle.Extensive knowledge of a wide array of gaming genres and communities.
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2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need
2K is looking for a Senior Manager, Social Marketing, to join the publishing team focused on a new AAA IP. Reporting to the Director, Digital Marketing, you will play a crucial role driving the social marketing vision, strategy, execution, and resourcing throughout the lifecycle of our new game. The ideal candidate will be a gaming enthusiast, with expert knowledge and deep drive for social marketing campaigns and serving player communities.You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.What You Will Do
Social MarketingLead and develop our social marketing strategy, campaigns, and team.Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.Develop social engagement and growth performance metrics, providing regular performance analysis and reporting on performance and player sentiment.Steer creative ideation and social content development needed to launch best-in-class campaigns.Leadership, Collaboration, and CommunicationCollaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights & Analytics) in defining social marketing strategies and campaigns.Lead and grow the Social Marketing team, ensuring that our future roadmap and social marketing campaigns are resourced for success.Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.What Will Make You a Great Fit
A proven track record (6-8+ years) as a Global Social Marketing leader in live service games.An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, and gaming platforms).Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.Flexibility and the ability to pivot directions when needed.Good taste in content and an eye for which social marketing approaches will move the needle.Extensive knowledge of a wide array of gaming genres and communities.
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