LinkedIn
Marketing Manager, Awareness / Consideration
LinkedIn, San Francisco, California, United States, 94199
Marketing Manager, Awareness / Consideration
Company Description
Do not wait to apply after reading this description a high application volume is expected for this opportunity.LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.Job DescriptionAt LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.This role is preferred to be in either San Francisco or New York. The team is also open to remote.We are looking for an ambitious, creative and results-driven Marketing Manager who can help lead our growth marketing programs for LinkedIn Learning globally. You will develop and own execution of full marketing funnel programs across awareness, product consideration and conversion programs. You will have the opportunity to identify and build out a product education content strategy, develop & produce external facing web resources to help prospects through the buyer journey. You will help support our strategy, testing and execution for x-channel campaigns (email, paid media, web & LinkedIn) to expand audience reach, shift key perceptions and increase purchase intent. This role is highly cross functional and will require heavy collaboration with channel marketers, regional, integrated marketing, sales, PMM and agency partners. Your success will be defined by your ability to develop thoughtful and impactful programs that deliver against business objectives.Responsibilities:Partner closely with key stakeholders across Sales, Sales Development, Product Marketing and Integrated Marketing to develop and execute full funnel marketing campaigns that nurture prospects through the buyers’ journey and consistently shift key buyer perceptions and fuel the sales pipeline.Own global channel strategy for your relevant campaigns, including targeted digital, email, content, event, and web marketing.Collaborate with regional marketing teams on campaign localization for priority markets.Leverage an audience-centric approach to the customization of marketing programs for buyers, creating segmented assets as needed.Manage reporting, analysis and optimizations for campaigns in partnership with channel owners.Present regularly on program performance and learnings to Sales and Marketing stakeholders.QualificationsBasic Qualifications:3+ years of marketing experience with demonstrated results.BA/BS Degree or equivalent experience.Preferred Qualifications:Experience in B2B, performance marketing and/or product marketing. SaaS experience preferred.Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others.Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities.Strong narrative and content development skills.Expertise in project management, staying organized and very detail oriented.Understanding of digital channels, content marketing & campaign best practices.Highly motivated self-starter with the ability to drive projects from idea through execution.Additional InformationLinkedIn is committed to fair and equitable compensation practices. The pay range for this role is [$97,000 to $151,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific office location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.Equal Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
#J-18808-Ljbffr
Company Description
Do not wait to apply after reading this description a high application volume is expected for this opportunity.LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.Join us to transform the way the world works.Job DescriptionAt LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.This role is preferred to be in either San Francisco or New York. The team is also open to remote.We are looking for an ambitious, creative and results-driven Marketing Manager who can help lead our growth marketing programs for LinkedIn Learning globally. You will develop and own execution of full marketing funnel programs across awareness, product consideration and conversion programs. You will have the opportunity to identify and build out a product education content strategy, develop & produce external facing web resources to help prospects through the buyer journey. You will help support our strategy, testing and execution for x-channel campaigns (email, paid media, web & LinkedIn) to expand audience reach, shift key perceptions and increase purchase intent. This role is highly cross functional and will require heavy collaboration with channel marketers, regional, integrated marketing, sales, PMM and agency partners. Your success will be defined by your ability to develop thoughtful and impactful programs that deliver against business objectives.Responsibilities:Partner closely with key stakeholders across Sales, Sales Development, Product Marketing and Integrated Marketing to develop and execute full funnel marketing campaigns that nurture prospects through the buyers’ journey and consistently shift key buyer perceptions and fuel the sales pipeline.Own global channel strategy for your relevant campaigns, including targeted digital, email, content, event, and web marketing.Collaborate with regional marketing teams on campaign localization for priority markets.Leverage an audience-centric approach to the customization of marketing programs for buyers, creating segmented assets as needed.Manage reporting, analysis and optimizations for campaigns in partnership with channel owners.Present regularly on program performance and learnings to Sales and Marketing stakeholders.QualificationsBasic Qualifications:3+ years of marketing experience with demonstrated results.BA/BS Degree or equivalent experience.Preferred Qualifications:Experience in B2B, performance marketing and/or product marketing. SaaS experience preferred.Excellent interpersonal and communication skills, and a demonstrated ability to work collaboratively with others.Adept at quantitatively measuring and communicating campaign effectiveness and identifying improvement opportunities.Strong narrative and content development skills.Expertise in project management, staying organized and very detail oriented.Understanding of digital channels, content marketing & campaign best practices.Highly motivated self-starter with the ability to drive projects from idea through execution.Additional InformationLinkedIn is committed to fair and equitable compensation practices. The pay range for this role is [$97,000 to $151,000]. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific office location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.Equal Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
#J-18808-Ljbffr