Comcast
Sr. Manager, Integrated Marketing Communications, Acquisition
Comcast, Philadelphia, Pennsylvania, United States, 19124
Comcast Business offers technology solutions ranging from Ethernet, internet, and WiFi connectivity to voice, television, and managed Enterprise solutions to power businesses of all sizes to perform better. From small businesses to mid-market and large Enterprise organizations, Comcast Business serves business customers across the country. Powered by an advanced, Gig-speed network and backed by 24/7 technical support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. The organization is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market, recognized by leading industry associations as one of the fastest growing provider of Ethernet services.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.Job Summary The Senior Manager, Acquisition IMC is responsible for supporting the planning, strategy, creative development and implementation of Comcast Business’ acquisition and seasonal promotion advertising campaigns to fuel Comcast Business’ brand position and business growth among the Small Business segment. In partnership with key business leads and cross-functional partners, the Senior Manager will develop best-in-class Integrated Marketing Communications plans and campaigns including, but not limited to broadcast TV, online video, radio, display, social and print that align with brand objectives and achieve demand driving business results. The Senior Manager, Acquisition IMC will oversee multiple large-scale projects simultaneously, with ownership over communication plans, assignments, briefings, creative reviews, internal reviews, creative production and coordination of all creative needs across key business and media segments. The ideal candidate will excel in a fast-paced environment with flexibility to react to market changes, possess strong strategic thinking with the ability to problem solve and collaborate across a wide variety of stakeholders, have the ability to lead and motivate agencies, and be able to influence across all levels of the organization.Core Responsibilities:
Oversee and lead creative development and execution across all acquisition media (TV, radio, digital, print, etc.).Drive communications strategy for acquisition and seasonal promotions based on consumer insights and business objectives.Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging and the needs/priorities of the business.Drive cross-functional collaboration and provide leadership and guidance to cross-functional teams to ensure campaign strategy, creative, and messaging alignment across all marketing communications.Partner with cross-functional teams and divisional partners to strategically plan and align on key product and messaging priorities to develop full-year campaign roadmap.Work closely with division marketing and media teams to ensure executional excellence against regional marketing plans.Lead and foster the day-to-day advertising agency relationship to deliver strategic end to end advertising campaigns on time and within budget.Lead multiple large-scale projects simultaneously.Manage campaign budgets.Consistent exercise of independent judgment and discretion in matters of significance.Other duties and responsibilities as assigned.Skills & Requirements
Experience in the directing and development of advertising campaigns.Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy.Proven track record of leading high-performing team.Strong experience of broadcast and digital production.Strong understanding of digital marketing, audience segmentation, social media landscape and KPIs.Excellent problem solving, negotiation and decision-making skills.Excellent written/verbal communications skills and strong presentation skills.Strong interpersonal, relationship-building, negotiation and influencing skills.Agency management experience and proven ability to inspire agency performance.Excellent analytical, quantitative, organizational and prioritization skills.Must be innovative, proactive and a strong team player.Works well under pressure and tight deadlines.Project management of large-scale initiatives.Employees At All Levels Are Expected To
Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Education Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience 7-10 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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If your skills, experience, and qualifications match those in this job overview, do not delay your application.Job Summary The Senior Manager, Acquisition IMC is responsible for supporting the planning, strategy, creative development and implementation of Comcast Business’ acquisition and seasonal promotion advertising campaigns to fuel Comcast Business’ brand position and business growth among the Small Business segment. In partnership with key business leads and cross-functional partners, the Senior Manager will develop best-in-class Integrated Marketing Communications plans and campaigns including, but not limited to broadcast TV, online video, radio, display, social and print that align with brand objectives and achieve demand driving business results. The Senior Manager, Acquisition IMC will oversee multiple large-scale projects simultaneously, with ownership over communication plans, assignments, briefings, creative reviews, internal reviews, creative production and coordination of all creative needs across key business and media segments. The ideal candidate will excel in a fast-paced environment with flexibility to react to market changes, possess strong strategic thinking with the ability to problem solve and collaborate across a wide variety of stakeholders, have the ability to lead and motivate agencies, and be able to influence across all levels of the organization.Core Responsibilities:
Oversee and lead creative development and execution across all acquisition media (TV, radio, digital, print, etc.).Drive communications strategy for acquisition and seasonal promotions based on consumer insights and business objectives.Develop thorough marketing campaign briefs rooted in research, proven go-to-market strategies, top-performing messaging and the needs/priorities of the business.Drive cross-functional collaboration and provide leadership and guidance to cross-functional teams to ensure campaign strategy, creative, and messaging alignment across all marketing communications.Partner with cross-functional teams and divisional partners to strategically plan and align on key product and messaging priorities to develop full-year campaign roadmap.Work closely with division marketing and media teams to ensure executional excellence against regional marketing plans.Lead and foster the day-to-day advertising agency relationship to deliver strategic end to end advertising campaigns on time and within budget.Lead multiple large-scale projects simultaneously.Manage campaign budgets.Consistent exercise of independent judgment and discretion in matters of significance.Other duties and responsibilities as assigned.Skills & Requirements
Experience in the directing and development of advertising campaigns.Expertise in applying consumer insights to business objectives and developing a clear, compelling communications strategy.Proven track record of leading high-performing team.Strong experience of broadcast and digital production.Strong understanding of digital marketing, audience segmentation, social media landscape and KPIs.Excellent problem solving, negotiation and decision-making skills.Excellent written/verbal communications skills and strong presentation skills.Strong interpersonal, relationship-building, negotiation and influencing skills.Agency management experience and proven ability to inspire agency performance.Excellent analytical, quantitative, organizational and prioritization skills.Must be innovative, proactive and a strong team player.Works well under pressure and tight deadlines.Project management of large-scale initiatives.Employees At All Levels Are Expected To
Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Education Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience 7-10 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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